{"id":37501,"date":"2021-05-26T11:53:24","date_gmt":"2021-05-26T11:53:24","guid":{"rendered":"https:\/\/matis.is\/?post_type=matis_projects&#038;p=37501"},"modified":"2023-10-11T13:56:38","modified_gmt":"2023-10-11T13:56:38","slug":"baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis","status":"publish","type":"matis_projects","link":"https:\/\/matis.is\/en\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/","title":{"rendered":"Improved quality, shelf life and less waste in the value chain of Icelandic vegetables"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The project dealt with all stages in the value chain of vegetables in Iceland, from cultivation and transport to shops, processors and consumers. The project is intended to strengthen the vegetable sector in Iceland with new knowledge that supports the development of the sector, which means increased production, more job opportunities and an increased supply of nutritious products.<\/h4>\n\n\n\n<p>The project was composed of three related tasks, but the grant was awarded to these subjects: (1) Research on the shelf life of vegetables with the aim of achieving as high a quality and a long shelf life as possible. Shelf life experiments were carried out on Icelandic vegetables in order to point out ways to improve the quality of the vegetables and to promote better handling for the benefit of producers and sellers. (2) A summary of the potential value from the by-products of horticulture that are not currently being used. This work was the basis of a new project on increasing the value of side products from horticulture, which was carried out in the years 2022-2023. (3) Summary of ways to reduce wastage and deterioration of vegetables on the way from farmer to consumer. This contributes to less shrinkage in the value chain.<\/p>\n\n\n\n<p>Work on the project was completed at the beginning of 2022. Four open reports on the aforementioned subjects have been published on the Mat\u00eds website. A report on the entire project can be found here (<a href=\"https:\/\/matis.is\/en\/skyrsla\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/\">Improved quality, shelf life and less waste in the value chain of Icelandic vegetables - Mat\u00eds (matis.is)<\/a> ). The value from horticulture by-products report is here (<a href=\"https:\/\/matis.is\/en\/skyrsla\/hlidarafurdir-graenmetisframleidslu-by-products-from-the-vegetable-sector\/\">By-products from the vegetable sector - Mat\u00eds (matis.is)<\/a> ). Ways to reduce shrinkage in the vegetable value chain are discussed here ( <a href=\"https:\/\/matis.is\/en\/skyrsla\/greining-a-ryrnun-i-virdiskedju-graenmetis-analysis-of-waste-in-the-vegetable-value-chain\/\">Analysis of waste in the vegetable value chain - Mat\u00eds (matis.is)<\/a> ). Finally, checks on the shelf life of vegetables are discussed here (<a href=\"https:\/\/matis.is\/en\/skyrsla\/geymsluthol-og-ryrnun-i-virdiskedju-graenmetis-shelf-life-and-waste-in-the-value-chain-of-vegetables\/\">Shelf-life and waste in the value chain of vegetables \/\/ Shelf-life and waste in the value chain of vegetables \u2013 Mat\u00eds (matis.is)<\/a> ).<\/p>\n\n\n\n<p>Three monographs were published that highlight specific results from the project. A discussion of the effect of packaging on the quality and shelf life of beetroot can be found here (<a href=\"https:\/\/matis.is\/wp-content\/uploads\/Gulrofur_Pokkun_Kynning_Einblodungur_Utg2.pdf\">Packaging carrots preserves quality and prevents water loss <\/a>). Two leaflets on the treatment and content of herbs can be found here (<a href=\"https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir_Neytendur_Artangi_Dreifiblad_1-1.pdf\">Herbs Healthy but delicate<\/a>) and here (<a href=\"https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir_Verslanir_Artangi_Dreifiblad_2.pdf\">Herbs in pots \u2013 Sensitive herbs<\/a>).<\/p>\n\n\n\n<p>The results of the project have been poorly presented at meetings and in the media. Mat\u00eds employees provide all additional information as requested.<\/p>\n\n\n\n<p>Read more about the project in the news below: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-matis wp-block-embed-matis\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xtoDPcHPuK\"><a href=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/\">Value chain of Icelandic vegetables<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;Value chain of Icelandic vegetables&quot; \u2014 Mat\u00eds\" src=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/embed\/#?secret=TxjMOxz6Nr#?secret=xtoDPcHPuK\" data-secret=\"xtoDPcHPuK\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"featured_media":37519,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[2034,2047],"tags":[],"class_list":["post-37501","matis_projects","type-matis_projects","status-publish","has-post-thumbnail","hentry","category-graenmeti-og-korn","category-matvaelasjodur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis - Mat\u00eds<\/title>\n<meta name=\"description\" content=\"Verkefninu er \u00e6tla\u00f0 a\u00f0 efla gr\u00e6nmetisgeirann \u00e1 \u00cdslandi me\u00f0 n\u00fdrri \u00feekkingu sem sty\u00f0ur vi\u00f0 uppbyggingu geirans og er \u00fe\u00e1 \u00e1tt vi\u00f0 aukna framlei\u00f0slu, fleiri atvinnut\u00e6kif\u00e6ri og auki\u00f0 frambo\u00f0 n\u00e6ringarr\u00edkra afur\u00f0a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Verkefninu er \u00e6tla\u00f0 a\u00f0 efla gr\u00e6nmetisgeirann \u00e1 \u00cdslandi me\u00f0 n\u00fdrri \u00feekkingu sem sty\u00f0ur vi\u00f0 uppbyggingu geirans og er \u00fe\u00e1 \u00e1tt vi\u00f0 aukna framlei\u00f0slu, fleiri atvinnut\u00e6kif\u00e6ri og auki\u00f0 frambo\u00f0 n\u00e6ringarr\u00edkra afur\u00f0a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T13:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/\",\"name\":\"B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1937413441.jpg\",\"datePublished\":\"2021-05-26T11:53:24+00:00\",\"dateModified\":\"2023-10-11T13:56:38+00:00\",\"description\":\"Verkefninu er \u00e6tla\u00f0 a\u00f0 efla gr\u00e6nmetisgeirann \u00e1 \u00cdslandi me\u00f0 n\u00fdrri \u00feekkingu sem sty\u00f0ur vi\u00f0 uppbyggingu geirans og er \u00fe\u00e1 \u00e1tt vi\u00f0 aukna framlei\u00f0slu, fleiri atvinnut\u00e6kif\u00e6ri og auki\u00f0 frambo\u00f0 n\u00e6ringarr\u00edkra afur\u00f0a.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1937413441.jpg\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1937413441.jpg\",\"width\":1732,\"height\":1154},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/matis_projects\\\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mat\u00eds verkefni\",\"item\":\"https:\\\/\\\/matis.is\\\/https:\\\/\\\/new.matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknarverkefni\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improved quality, shelf life and less waste in the value chain of Icelandic vegetables - Mat\u00eds","description":"The project is intended to strengthen the vegetable sector in Iceland with new knowledge that supports the development of the sector, which means increased production, more employment opportunities and an increased supply of nutritious products.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/","og_locale":"en_GB","og_type":"article","og_title":"B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis - Mat\u00eds","og_description":"Verkefninu er \u00e6tla\u00f0 a\u00f0 efla gr\u00e6nmetisgeirann \u00e1 \u00cdslandi me\u00f0 n\u00fdrri \u00feekkingu sem sty\u00f0ur vi\u00f0 uppbyggingu geirans og er \u00fe\u00e1 \u00e1tt vi\u00f0 aukna framlei\u00f0slu, fleiri atvinnut\u00e6kif\u00e6ri og auki\u00f0 frambo\u00f0 n\u00e6ringarr\u00edkra afur\u00f0a.","og_url":"https:\/\/matis.is\/en\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_modified_time":"2023-10-11T13:56:38+00:00","og_image":[{"width":1732,"height":1154,"url":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@matisiceland","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/","url":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/","name":"Improved quality, shelf life and less waste in the value chain of Icelandic vegetables - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg","datePublished":"2021-05-26T11:53:24+00:00","dateModified":"2023-10-11T13:56:38+00:00","description":"The project is intended to strengthen the vegetable sector in Iceland with new knowledge that supports the development of the sector, which means increased production, more employment opportunities and an increased supply of nutritious products.","breadcrumb":{"@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg","width":1732,"height":1154},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/matis_projects\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Mat\u00eds verkefni","item":"https:\/\/matis.is\/https:\/\/new.matis.is\/rannsoknir-og-nyskopun\/rannsoknarverkefni\/"},{"@type":"ListItem","position":3,"name":"B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]}]}},"spectra_custom_meta":{"_edit_lock":["1697032600:7"],"_edit_last":["7"],"tengilidur":["28265"],"_tengilidur":["field_5ef905e0538b2"],"fund":["Matv\u00e6lasj\u00f3\u00f0ur"],"_fund":["field_5f984d06b3b13"],"samstarfsadilar":["S\u00f6luf\u00e9lag gar\u00f0yrkjumanna, Samkaup, H\u00e1sk\u00f3li \u00cdslands og deild gar\u00f0yrkjub\u00e6nda \u00ed B\u00e6ndasamt\u00f6kum \u00cdslands. "],"_samstarfsadilar":["field_5f984d4fb3b14"],"start_date_year":["2021"],"_start_date_year":["field_5f984e46b3b15"],"closing_date_year":["2022"],"_closing_date_year":["field_5f984ef4b3b17"],"link_webpage":[""],"_link_webpage":["field_5f984f6db3b19"],"stada_verkefnis":["Loki\u00f0"],"_stada_verkefnis":["field_5f984f96b3b1a"],"heiti_verkefnis":["B\u00e6tt g\u00e6\u00f0i, geymslu\u00feol og minni s\u00f3un \u00ed vir\u00f0iske\u00f0ju \u00edslensks gr\u00e6nmetis"],"_heiti_verkefnis":["field_6006fd79f2cf5"],"thjonustuflokkur":["a:1:{i:0;s:17:\"Gr\u00e6nmeti og korn\";}"],"_thjonustuflokkur":["field_602a5b6f523ee"],"thjonustusvid":["a:1:{i:0;s:17:\"Ver\u00f0m\u00e6task\u00f6pun\";}"],"_thjonustusvid":["field_602a607b0efce"],"skyrsla":[""],"_skyrsla":["field_605b47eff3df3"],"project_location":[""],"_project_location":["field_5fa29f7ce04b9"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_thumbnail_id":["37519"],"_yoast_wpseo_metadesc":["Verkefninu er \u00e6tla\u00f0 a\u00f0 efla gr\u00e6nmetisgeirann \u00e1 \u00cdslandi me\u00f0 n\u00fdrri \u00feekkingu sem sty\u00f0ur vi\u00f0 uppbyggingu geirans og er \u00fe\u00e1 \u00e1tt vi\u00f0 aukna framlei\u00f0slu, fleiri atvinnut\u00e6kif\u00e6ri og auki\u00f0 frambo\u00f0 n\u00e6ringarr\u00edkra afur\u00f0a."],"_yoast_wpseo_primary_category":["2034"],"wpmm_postgrid_views":["876"],"_oembed_a3e76c1dba4da7916050c72fd676905e":["<blockquote class=\"wp-embedded-content\" data-secret=\"wzUoYd007R\"><a href=\"https:\/\/matis.is\/frettir\/virdiskedja-islensks-graenmetis\/\">Vir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Vir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis&#8221; &#8212; Mat\u00eds\" src=\"https:\/\/matis.is\/frettir\/virdiskedja-islensks-graenmetis\/embed\/#?secret=bROqbRGGKq#?secret=wzUoYd007R\" data-secret=\"wzUoYd007R\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_a3e76c1dba4da7916050c72fd676905e":["1697032599"],"_yoast_wpseo_wordproof_timestamp":[""],"wide_cover":["0"],"_wide_cover":["field_6494136e2b8fb"],"_oembed_9bb92a03cfc61f6458fc69aa3d8a49b9":["<blockquote class=\"wp-embedded-content\" data-secret=\"GNw4R8MTvG\"><a href=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/\">Value chain of Icelandic vegetables<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201cVir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis\u201d \u2014 Mat\u00eds\" src=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/embed\/#?secret=diam0lGiiq#?secret=GNw4R8MTvG\" data-secret=\"GNw4R8MTvG\" width=\"580\" height=\"327\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_9bb92a03cfc61f6458fc69aa3d8a49b9":["1714146343"],"_oembed_8980bcfa93a0075212b9e185134e1b3b":["<blockquote class=\"wp-embedded-content\" data-secret=\"1914mcsl6R\"><a href=\"https:\/\/matis.is\/frettir\/virdiskedja-islensks-graenmetis\/\">Vir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201eVir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis\u201c \u2014 Mat\u00eds\" src=\"https:\/\/matis.is\/frettir\/virdiskedja-islensks-graenmetis\/embed\/#?secret=0NTkcoET1i#?secret=1914mcsl6R\" data-secret=\"1914mcsl6R\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_8980bcfa93a0075212b9e185134e1b3b":["1770045919"],"_oembed_6cd3964c68663ebb366f924eded4bd6f":["<blockquote class=\"wp-embedded-content\" data-secret=\"xtoDPcHPuK\"><a href=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/\">Value chain of Icelandic vegetables<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;Value chain of Icelandic vegetables&quot; \u2014 Mat\u00eds\" src=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/embed\/#?secret=TxjMOxz6Nr#?secret=xtoDPcHPuK\" data-secret=\"xtoDPcHPuK\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>"],"_oembed_time_6cd3964c68663ebb366f924eded4bd6f":["1770470226"],"_uag_css_file_name":["uag-css-37501.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:0:\"\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:7:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:10:\"core\/embed\";i:3;s:12:\"core\/buttons\";i:4;s:11:\"core\/button\";i:5;s:12:\"core\/columns\";i:6;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1776333727\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg",1732,1154,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441-300x200.jpg",300,200,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441-768x512.jpg",768,512,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441-1536x1023.jpg",1536,1023,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg",1732,1154,false],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1937413441.jpg",18,12,false]},"uagb_author_info":{"display_name":"hilduryr@matis.is","author_link":"https:\/\/matis.is\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00cd verkefninu var fengist vi\u00f0 \u00f6ll \u00ferep \u00ed vir\u00f0iske\u00f0ju gr\u00e6nmetis \u00e1 \u00cdslandi, allt fr\u00e1 r\u00e6ktun og flutningum til verslana, vinnslua\u00f0ila [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/matis_projects\/37501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/matis_projects"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/matis_projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/37519"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=37501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=37501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=37501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}