{"id":56462,"date":"2026-01-23T10:08:06","date_gmt":"2026-01-23T10:08:06","guid":{"rendered":"https:\/\/matis.is\/new-matis-is\/?post_type=matis_projects&p=56462"},"modified":"2026-01-26T09:32:54","modified_gmt":"2026-01-26T09:32:54","slug":"throun-sermerkinga-fyrir-islenskt-nautakjot","status":"publish","type":"matis_projects","link":"https:\/\/matis.is\/en\/matis_projects\/throun-sermerkinga-fyrir-islenskt-nautakjot\/","title":{"rendered":"Development of special labels for Icelandic beef"},"content":{"rendered":"

Verkefni\u00f0 felur \u00ed s\u00e9r a\u00f0 \u00fer\u00f3a till\u00f6gu a\u00f0 a\u00f0greiningu og s\u00e9rmerkingu fyrir \u00edslenskt nautakj\u00f6t me\u00f0 \u00fea\u00f0 a\u00f0 markmi\u00f0i a\u00f0 auka ver\u00f0m\u00e6ti framlei\u00f0slunnar og skapa \u00a0st\u00f6\u00f0ugleika \u00ed g\u00e6\u00f0um. Verkefni\u00f0 byggir \u00e1 samr\u00e1\u00f0i vi\u00f0 haga\u00f0ila \u00ed vir\u00f0iske\u00f0junni og mi\u00f0ar a\u00f0 \u00fev\u00ed a\u00f0 m\u00f3ta sk\u00fdr vi\u00f0mi\u00f0 \u00edslensks g\u00e6\u00f0asta\u00f0als. Verkefni\u00f0 mun n\u00e1 til b\u00e6nda, sl\u00e1turh\u00fasa, kj\u00f6tvinnslna og s\u00f6lua\u00f0ila og er \u00e6tla\u00f0 a\u00f0 efla samkeppnish\u00e6fni \u00edslensks nautakj\u00f6ts.<\/h4>\n\n\n\n

Markmi\u00f0 verkefnis: A\u00f0 \u00fer\u00f3a till\u00f6gu a\u00f0 a\u00f0greiningu \u00e1 \u00edslensku nautakj\u00f6ti og skilgreina s\u00e9rmerkingu bygg\u00f0a \u00e1 g\u00e6\u00f0aeiginleikum til a\u00f0 auka ver\u00f0m\u00e6ti framlei\u00f0slunnar.<\/p>\n\n\n\n

L\u00f6g\u00f0 ver\u00f0ur \u00e1hersla \u00e1 a\u00f0 s\u00e9rmerkingin svari kalli neytenda sem gera kr\u00f6fur um \u00e1kve\u00f0na og einsleita g\u00e6\u00f0aeiginleika og grei\u00f0a \u00feannig lei\u00f0 \u00edslensk nautakj\u00f6ts inn \u00e1 s\u00e9rmarka\u00f0i. \u00deannig muni s\u00e9rmerking n\u00fdtast \u00ed r\u00e1\u00f0gj\u00f6f til b\u00e6nda og veita \u00feeim uppl\u00fdsingar fyrir r\u00e6ktunarstarf.  <\/p>\n\n\n\n

Lokaafur\u00f0 verkefnisins ver\u00f0ur tillaga a\u00f0 s\u00e9rmerkingarkerfi sem byggir \u00e1 g\u00e6\u00f0asta\u00f0li fyrir \u00edslenskt nautakj\u00f6t. Sta\u00f0allinn mun n\u00fdtast til a\u00f0 auka ver\u00f0m\u00e6ti \u00edslensks nautakj\u00f6ts, efla samkeppnisf\u00e6rni \u00feess \u00e1 s\u00e9rm\u00f6rku\u00f0um, tryggja neytendum uppl\u00fdsingar um uppruna og st\u00f6\u00f0ug g\u00e6\u00f0i.<\/p>","protected":false},"featured_media":56470,"template":"","meta":{"_acf_changed":true,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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