{"id":57592,"date":"2026-07-03T14:12:01","date_gmt":"2026-07-03T14:12:01","guid":{"rendered":"https:\/\/matis.is\/?post_type=matis_projects&#038;p=57592"},"modified":"2026-07-06T11:14:48","modified_gmt":"2026-07-06T11:14:48","slug":"bragd-af-arfleifd-islenskur-saltfiskur","status":"publish","type":"matis_projects","link":"https:\/\/matis.is\/en\/matis_projects\/bragd-af-arfleifd-islenskur-saltfiskur\/","title":{"rendered":"A Taste of Heritage - Icelandic Bacalao"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The aim of the project is to develop a new Icelandic premium product that unites premium Icelandic Bacalao, refined design, and the rich history of Icelandic saltfish curing. The project will produce two product formats: a food souvenir targeting tourists visiting Iceland, and premium conservas aimed at speciality food markets abroad.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The project is led by F-61, which builds on its experience developing the gift product \"S\u00edldar\u00e6vint\u00fdri\u00f0\" (e. The Herring Adventure), which has achieved strong national distribution and successfully introduced Iceland's herring heritage to visitors. The project also draws on results from the Nordic project Saltfiskkr\u00e6singar (<a href=\"https:\/\/matis.is\/en\/matis_projects\/trendy-cod-saltfiskkraesingar\/\">https:\/\/matis.is\/matis_projects\/trendy-cod-saltfiskkraesingar\/<\/a>e. Trendy Cod), taking the next step by transferring recipes and knowledge into standardised, industry-ready production of an export-quality canned product. The goal is to create a new product category for Icelandic Bacalao, adding value through full processing and targeted market adaptation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project is a collaboration of F-61 s\/f, Mat\u00eds ohf, \u00cdslenskir saltfiskframlei\u00f0endur and Ajtel Iceland ehf, combining research expertise, product development, manufacturing capability and market knowledge, creating a strong foundation for a new Icelandic export product.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"138\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture1-7.png\" alt=\"\" class=\"wp-image-57593\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture1-7.png 442w, https:\/\/matis.is\/wp-content\/uploads\/Picture1-7-300x94.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture1-7-18x6.png 18w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"87\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture2-5.png\" alt=\"\" class=\"wp-image-57594\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture2-5.png 340w, https:\/\/matis.is\/wp-content\/uploads\/Picture2-5-300x77.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture2-5-18x5.png 18w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"207\" height=\"108\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture3-2.png\" alt=\"\" class=\"wp-image-57595\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture3-2.png 207w, https:\/\/matis.is\/wp-content\/uploads\/Picture3-2-18x9.png 18w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"249\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture4-3.png\" alt=\"\" class=\"wp-image-57596\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture4-3.png 515w, https:\/\/matis.is\/wp-content\/uploads\/Picture4-3-300x145.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture4-3-18x9.png 18w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":52263,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[2035],"tags":[],"class_list":["post-57592","matis_projects","type-matis_projects","status-publish","has-post-thumbnail","hentry","category-botnfiskur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brag\u00f0 af arfleif\u00f0 - \u00cdslenskur saltfiskur - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/matis_projects\/bragd-af-arfleifd-islenskur-saltfiskur\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brag\u00f0 af arfleif\u00f0 - 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