{"id":57592,"date":"2026-07-03T14:12:01","date_gmt":"2026-07-03T14:12:01","guid":{"rendered":"https:\/\/matis.is\/?post_type=matis_projects&#038;p=57592"},"modified":"2026-07-03T14:12:02","modified_gmt":"2026-07-03T14:12:02","slug":"bragd-af-arfleifd-islenskur-saltfiskur","status":"publish","type":"matis_projects","link":"https:\/\/matis.is\/en\/matis_projects\/bragd-af-arfleifd-islenskur-saltfiskur\/","title":{"rendered":"Brag\u00f0 af arfleif\u00f0 &#8211; \u00cdslenskur saltfiskur"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Markmi\u00f0 verkefnisins er a\u00f0 \u00fer\u00f3a n\u00fdja \u00edslenska h\u00e1g\u00e6\u00f0av\u00f6ru sem sameinar fyrsta flokks saltfisk, vanda\u00f0a h\u00f6nnun og s\u00f6gu \u00edslenskrar saltfiskverkunar. \u00der\u00f3u\u00f0 ver\u00f0ur annars vegar gjafaaskja fyrir fer\u00f0amenn \u00e1 \u00cdslandi og hins vegar \u00fatg\u00e1fa \u00e6tlu\u00f0 erlendum s\u00e9rv\u00f6rum\u00f6rku\u00f0um sem \u201c<em>premium conservas<\/em>\u201d, &#8211; h\u00e1g\u00e6\u00f0a ni\u00f0urso\u00f0nar sj\u00e1varafur\u00f0ir \u00ed sm\u00e6rri sk\u00f6mmtum.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Verkefninu er st\u00fdrt af F-61 sem byggir verkefni\u00f0 \u00e1 reynslu fyrirt\u00e6kisins af \u00fer\u00f3un gjafapakkningarinnar \u201eS\u00edldar\u00e6vint\u00fdri\u00f0\u201c, sem hefur n\u00e1\u00f0 g\u00f3\u00f0ri dreifingu um land allt og kynnt \u00edslenska s\u00edldars\u00f6gu fyrir fer\u00f0am\u00f6nnum. Verkefni\u00f0 Brag\u00f0 af arflei\u00f0 byggir jafnframt a\u00f0 hluta til \u00e1 ni\u00f0urst\u00f6\u00f0um norr\u00e6na verkefnisins Saltfiskkr\u00e6singar (<a href=\"https:\/\/matis.is\/en\/matis_projects\/trendy-cod-saltfiskkraesingar\/\">https:\/\/matis.is\/matis_projects\/trendy-cod-saltfiskkraesingar\/<\/a>), en gengur skrefinu lengra me\u00f0 \u00fev\u00ed a\u00f0 f\u00e6ra uppskriftir og \u00feekkingu yfir \u00ed sta\u00f0la\u00f0a, i\u00f0na\u00f0arh\u00e6fa framlei\u00f0slu \u00e1 \u00fatflutningsh\u00e6fri ni\u00f0urso\u00f0inni afur\u00f0. Markmi\u00f0i\u00f0 er a\u00f0 skapa n\u00fdjan v\u00f6ruflokk fyrir \u00edslenskan saltfisk og auka ver\u00f0m\u00e6ti hans me\u00f0 fullvinnslu og markvissri marka\u00f0sa\u00f0l\u00f6gun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verkefni\u00f0 er unni\u00f0 \u00ed samstarfi F-61 s\/f vi\u00f0 Mat\u00eds, \u00cdslenskra saltfiskframlei\u00f0enda og Ajtel Iceland ehf, sem sameinar ranns\u00f3knir, v\u00f6ru\u00fer\u00f3un, framlei\u00f0slu og marka\u00f0s\u00feekkingu og skapar sterkan grunn fyrir n\u00fdja \u00fatflutningsafur\u00f0.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"138\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture1-7.png\" alt=\"\" class=\"wp-image-57593\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture1-7.png 442w, https:\/\/matis.is\/wp-content\/uploads\/Picture1-7-300x94.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture1-7-18x6.png 18w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"87\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture2-5.png\" alt=\"\" class=\"wp-image-57594\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture2-5.png 340w, https:\/\/matis.is\/wp-content\/uploads\/Picture2-5-300x77.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture2-5-18x5.png 18w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"207\" height=\"108\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture3-2.png\" alt=\"\" class=\"wp-image-57595\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture3-2.png 207w, https:\/\/matis.is\/wp-content\/uploads\/Picture3-2-18x9.png 18w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"249\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Picture4-3.png\" alt=\"\" class=\"wp-image-57596\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Picture4-3.png 515w, https:\/\/matis.is\/wp-content\/uploads\/Picture4-3-300x145.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Picture4-3-18x9.png 18w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":52263,"template":"","meta":{"_acf_changed":true,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"tags":[],"class_list":["post-57592","matis_projects","type-matis_projects","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brag\u00f0 af arfleif\u00f0 - \u00cdslenskur saltfiskur - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/matis_projects\/bragd-af-arfleifd-islenskur-saltfiskur\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brag\u00f0 af arfleif\u00f0 - \u00cdslenskur saltfiskur - 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