{"id":28321,"date":"2020-07-01T14:36:12","date_gmt":"2020-07-01T14:36:12","guid":{"rendered":"http:\/\/dev.matis.is\/?post_type=matis_staff&p=28321"},"modified":"2025-05-05T14:43:28","modified_gmt":"2025-05-05T14:43:28","slug":"thora-valsdottir","status":"publish","type":"matis_staff","link":"https:\/\/matis.is\/en\/matis_staff\/thora-valsdottir\/","title":{"rendered":"\u00de\u00f3ra Valsd\u00f3ttir"},"content":{"rendered":"

Bibliography<\/h2>\n\n\n\n

Dissertation \/ Thesis work<\/strong><\/p>\n\n\n\n

M.Sc. thesis Wageningen Universiteit \/ Masterfoods (NL). 2002. Consumer Driven Quality System. (Relation of consumer values to the setting of quality standards for new products and a reassessment of standards for older products. Development of a method \/ series of measures to translate consumer wishes into measurable values).<\/p>\n\n\n\n

Books<\/strong><\/p>\n\n\n\n

David Natcher, Ingrid Kvalvik, \u00d3lafur Reykdal, Kristin Hansen, Florent Govaerts, Silje Elde, Bj\u00f8rg Helen N\u00f8stvold, Rune R\u00f8dbotten, Sigridur Dalmannsdottir, Hilde Halland, Eivind Uleberg, J\u00f3n \u00c1rnason, P\u00e1ll Gunnar P\u00e1lsson, Rakel Halld\u00f3rsd\u00f3ttir, \u00d3li \u00de\u00f3r Hilmarsson, Gunnar \u00de\u00f3r\u00f0arson & \u00de\u00f3ra Valsd\u00f3ttir, 2022. The Arctic as a food-producing region. Chapter in Renewable Economies in the arctic. Ed. David C. Natcher and Timo Koivurova. Routledge Research in the Polar region. pp. 249-262. Routledge, 2022.<\/a><\/p>\n\n\n\n

Writing \/ Bibliography<\/strong><\/p>\n\n\n\n

2017<\/strong>:<\/p>\n\n\n\n

\u00de\u00f3ra Valsdottir, Ingunn Jonsdottir, Stine Alm Hersleth, Janus Vang, 2017. Strengthening the Bioeconomy in the NORA region<\/a>. <\/strong>Final report. May 2017. NORA<\/p>\n\n\n\n

2011:<\/strong><\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir. 2011. The uniqueness of skyrs. Food is on the human side, 23rd year. s. 18. Read the article<\/a><\/p>\n\n\n\n

R\u00f3sa J\u00f3nsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, H\u00f6r\u00f0ur G. Kristinsson. 2011. Algae, seaweed and health. Food is on the human side, 23rd year. s. 23. Read the article<\/a><\/p>\n\n\n\n

Kristin Anna Thorarinsdottir, Sigurjon Arason, Sjofn Sigurgisladottir, Thora Valsdottir, Eva Tornberg. 2011. Effects of different pre-salting methods on protein aggregation during heavy salting of cod fillets.  Food Chemistry<\/em>, 124(1), 7-14.  Article<\/a> <\/p>\n\n\n\n

2010:<\/strong><\/p>\n\n\n\n

Themistoklis Altintzoglou, Gunnthorunn Einarsdottir, Thora Valsdottir, Rian Schelvis, Torstein Sk\u00e5ra, Joop Luten. 2010. A voice-of-consumer approach in development of new seafood product concepts. Journal of Aquatic Food Product Technology<\/em>, 19<\/a>(2)<\/a>, 130 - 145. Article<\/a><\/p>\n\n\n\n

Altintzoglou, T., Birch-Hansen, K., Valsd\u00f3ttir, T., Odland, J.\u00d8., Martinsd\u00f3ttir, E., Bruns\u00f8 K., Luten, JB (2010) Translating barriers into potential improvements: the case of healthy seafood product development. Journal of Consumer Marketing<\/em>, 27, (3), 224-235. Article<\/a><\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir. Straight from the pier - is not it time to establish a fish market for the public in Iceland? \u00c6gir<\/a><\/em>, 103 (2) p. 12-13.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Gu\u00f0j\u00f3n \u00deorkelsson, Irek Klonowski. Use of saithe in ready-made fish products - final report \/ Using saithe in ready to eat fish product - final report. Mat\u00eds Report 06-10, 16 p. Closed report<\/p>\n\n\n\n

2009:
<\/strong>Sigurjon Arason, Magnea Karlsdottir, Thora Valsdottir, Rasa Slizyte, Turid Rustad, Eva Falch, Jonhard Eysturskard and Greta Jakobsen. 2009. Maximum resource utilization - Value added fish by-products<\/a>. Nordic Innovation Center, 108 p.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Brynhildur P\u00e1lsd\u00f3ttir, Theresa Himmer. Proposals for the establishment of retail fish markets in Iceland \/ Public fish markets in Iceland - propositions. Mat\u00eds Report 32-09<\/a>. 80.s.<\/p>\n\n\n\n

Themistoklis Altintzoglou, Nofima Marine, Norway. Torstein Sk\u00e5ra, Thora Valsd\u00f3ttir, Rian Schelvis, Joop Luten. New seafood concepts for young adults, a voice-of consumers approach. Speech at the conference TAFT 2009<\/em>, Copenhagen15.-18. September. Abstract.<\/a><\/p>\n\n\n\n

A\u00f0alhei\u00f0ur \u00d3lafsd\u00f3ttir, \u00d3lafur Reykdal, \u00d3li \u00de\u00f3r Hilmarsson, Gunn\u00fe\u00f3runn Einarsd\u00f3ttir, Kolbr\u00fan Sveinsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, Emil\u00eda Martinsd\u00f3ttir, Gu\u00f0j\u00f3n \u00deorkelsson. Product development of healthier processed meat products. Mat\u00eds Report 25-09, 111 p. Report summary<\/a>.<\/p>\n\n\n\n

2008:
<\/strong>Arnlj\u00f3tur B. Bergsson, Margr\u00e9t Geirsd\u00f3ttir, R\u00f3sa J\u00f3nsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, H\u00f6r\u00f0ur G. Kristinsson, Gu\u00f0j\u00f3n \u00deorkelsson. 2008. A brief summary of processing fish proteins. Mat\u00eds report 36-08. Closed report.<\/p>\n\n\n\n

2007:<\/strong>
Valur N. Gunnlaugsson, J\u00f3n\u00edna Ragnarsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. Process control for fishing, processing and processing of salted fish. Effect of cooling after fishing on the muscular structure of cod. Mat\u00eds report 29-07, 20 pages. Closed report.<\/p>\n\n\n\n

L\u00e1rus \u00deorvaldsson, \u00de\u00f3ra Valsd\u00f3ttir, Sigurj\u00f3n Arason, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. Process control for fishing, processing and processing of salted fish. Impact of raw material variables on the utilization and quality of salted fish. Mat\u00eds report 26-07, 20 pages. Closed report.<\/p>\n\n\n\n

Krist\u00edn A. \u00de\u00f3rarinsd\u00f3ttir, Kolbr\u00fan Sveinsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, Mar\u00eda Gu\u00f0j\u00f3nsd\u00f3ttir, Ragnhildur Einarsd\u00f3ttir, Sigurj\u00f3n Arason. Use of fish proteins in fillet processing. Chilled and frozen cod products. Mat\u00eds Report 25-07, 67 pages. Closed report.<\/p>\n\n\n\n

\u00c1sbj\u00f6rn J\u00f3nsson, Sveinn Margeirsson, Irek Klonowski, \u00de\u00f3ra Valsd\u00f3ttir, Kr\u00edst\u00edn A. \u00de\u00f3rarinsd\u00f3ttir, Sigurj\u00f3n Arason. Impact forecast - Relationship between raw material quality and the processing and processing utilization of cod products. Mat\u00eds Report 23-07, 65 pages. Closed report.<\/p>\n\n\n\n

Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, Mar\u00eda Gu\u00f0j\u00f3nsd\u00f3ttir, Sigurj\u00f3n Arason. 2007. Process management for fishing, processing and processing of salted fish. Effects of different salting methods on the effect of flat fish. Mat\u00eds Report 22-07, 41 pages. Closed report.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Karl R\u00fanar R\u00f3bertsson, Egil \u00deorbergsson, Sigurj\u00f3n Arason, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2007. Process management for fishing, processing and processing of salted fish. Impact of post-catch cooling on utilization and quality (2). Mat\u00eds Report 21-07, 25 pages. Closed report.<\/p>\n\n\n\n

Mar\u00eda Gu\u00f0j\u00f3nsd\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, \u00c1sa \u00deorkelsd\u00f3ttir, Kolbr\u00fan Sveinsd\u00f3ttir, Hannes Magn\u00fasson, Sigurj\u00f3n Arason, Krist\u00edn A. \u00de\u00f3rarinsd\u00f3ttir. 2007. Process management for fishing, processing and processing of salted fish. Effects of different salting methods on the effect of cod fillets. Mat\u00eds Report 20-07, 60 pages. Closed report.<\/p>\n\n\n\n

Ragnar J\u00f3hannsson, \u00de\u00f3ra Valsd\u00f3ttir, Sigur\u00f0ur Hauksson, Irek Klownoski and Tom Brenner. 2007. Mat\u00eds Report 14-07, 12 pages. Closed report.<\/p>\n\n\n\n

2006:
<\/strong>\u00de\u00f3ra Valsd\u00f3ttir, Gu\u00f0r\u00fan Anna Finnbogad\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir and Sigurj\u00f3n Arason. Process control for fishing, processing and processing of salted fish. Effects of fish proteins on the action properties. IFL report 36-06, 23 p.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir, Sigurj\u00f3n Arason. 2006. Process management for fishing, processing and processing of salted fish. Pre-treatment for efficacy. IFL report 35-06, 15 pages.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir, L\u00e1rus \u00deorvaldsson and Sigurj\u00f3n Arason. 2006. Process management for fishing, processing and processing of salted fish. The effect of post - fishing cooling on utilization and quality. IFL report 34-06, 42, p.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir. 2006. Use of fish proteins in fillet processing. Obligation to mark. IFL report 21-06, 26 p.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Sigurj\u00f3n Arason and Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2006. Use of fish proteins in fillet processing. Isolated and hydrolyzed cone protein. IFL report 20-06, 30 pages.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Gu\u00f0r\u00fan Anna Finnbogad\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir, Sigurj\u00f3n Arason. 2006. Use of fish proteins in fillet processing. Minimized muscle injection. IFL report 19-06, 40 pages.<\/p>\n\n\n\n

Irek Klonowski, \u00de\u00f3ra Valsd\u00f3ttir. 2006. Development of roe ointment. IFL report 17-06, 17 p.<\/p>\n\n\n\n

Gu\u00f0r\u00fan Anna Finnbogad\u00f3ttir, \u00de\u00f3ra Valsd\u00f3ttir, Sigurj\u00f3n Arason Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2006. Use of fish proteins in fillet processing. Imaging. IFL report 03-06, 15 p.<\/p>\n\n\n\n

2005:
<\/strong>Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir, \u00de\u00f3rhallur Arason, \u00de\u00f3ra Valsd\u00f3ttir, Sigurj\u00f3n Arason. 2005. Use of fish proteins in fillet processing. Preliminary experiments in \u00deingeyri. IFL report 22-05, 24 p.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, \u00deorvaldur \u00de\u00f3roddsson, Gu\u00f0j\u00f3n \u00deorkelsson, Sigurj\u00f3n Arason, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2005. Production of shaped fish pieces and gel block from cuttings and marlin: Upscaling of the use of fish glue in shaped fish pieces. IFL report 21-05, 18 pages.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2005. Production of shaped fish pieces and gel block from cuttings and marlin: Preliminary experiments using fish glue. IFL report 20-05, 21 pages.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, \u00deorvaldur \u00de\u00f3roddsson, J\u00f3n \u00de\u00f3r \u00deorgeirsson, Krist\u00edn Anna \u00de\u00f3rarinsd\u00f3ttir. 2005. Production of shaped fish pieces and gel block from cuttings and marlin: Production process, products and markets. IFL report 19-05, 17 pages.<\/p>\n\n\n\n

Participation in conferences:<\/strong><\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Ragnhei\u00f0ur H\u00e9\u00f0insd\u00f3ttir. Ways to reduce meat shrinkage<\/a>. Agricultural Research Council 2010, 7, p. 76-81.<\/p>\n\n\n\n

Gu\u00f0j\u00f3n \u00deorkelsson, \u00d3li \u00de\u00f3r Hilmarsson, \u00de\u00f3ra Valsd\u00f3ttir. Dried lamb.<\/a> Agricultural Research Council 2010, 7, p. 82-86.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir. Food product development in small businesses. Paper presented at the Agricultural Research Council 2009, 12 - 13 February, p. 100-105. Read the article<\/a>.<\/p>\n\n\n\n

\u00de\u00f3ra Valsd\u00f3ttir, Sveinn Margeirsson, Hlynur Stef\u00e1nsson, \u00d3li \u00de\u00f3r Hilmarsson, J\u00f3n Haukur Arnarson, Ragnhei\u00f0ur H\u00e9\u00f0insd\u00f3ttir. Reform of the meat product value chain. Poster at the Agricultural Research Council 2009, 12 - 13 February. Poster.<\/a> Read the article.<\/a> <\/p>\n\n\n\n

Altintzoglou T., Torstein Sk\u00e5ra T., Valsdottir T., Schelvis R. and Luten J. New seafood concepts for young adults, a voice-of-consumers approach. \u201c3rd<\/sup> TAFT Conference \u201d(15-18 September, 2009), Copenhagen, Denmark.<\/p>\n\n\n\n

Altintzoglou T., Torstein Sk\u00e5ra T., Valsdottir T., Schelvis R. and Luten J. Seafood targeting young consumers. \u201cMarket possibilities for fresh farmed cod, Partnership conference of Norwegian Centers of Expertise (NCE) Aquaculture\u201d (10-11 November, 2009), Trondheim, Norway.
<\/p>","protected":false},"featured_media":54040,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"other":[],"class_list":["post-28321","matis_staff","type-matis_staff","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Ritaskr\u00e1 Pr\u00f3fritger\u00f0 \/ Thesis work M.Sc. ritger\u00f0 Wageningen Universiteit \/ Masterfoods (NL). 2002. Consumer Driven Quality System. (Tengjng neytendagilda vi\u00f0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/matis_staff\/thora-valsdottir\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T14:43:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1535\" \/>\n\t<meta property=\"og:image:height\" content=\"2126\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/\",\"url\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/\",\"name\":\"\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg\",\"datePublished\":\"2020-07-01T14:36:12+00:00\",\"dateModified\":\"2025-05-05T14:43:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg\",\"width\":1535,\"height\":2126},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matis.is\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starfsf\u00f3lk Mat\u00eds\",\"item\":\"https:\/\/matis.is\/um-matis\/starfsfolk\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00de\u00f3ra Valsd\u00f3ttir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matis.is\/#website\",\"url\":\"https:\/\/matis.is\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matis.is\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/matis.is\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\/\/matis.is\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/matisiceland\",\"https:\/\/x.com\/matisiceland\",\"https:\/\/www.instagram.com\/matisiceland\/\",\"https:\/\/www.linkedin.com\/matisiceland\/\",\"https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_GB","og_type":"article","og_title":"\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds","og_description":"Ritaskr\u00e1 Pr\u00f3fritger\u00f0 \/ Thesis work M.Sc. ritger\u00f0 Wageningen Universiteit \/ Masterfoods (NL). 2002. Consumer Driven Quality System. (Tengjng neytendagilda vi\u00f0 […]","og_url":"https:\/\/matis.is\/en\/matis_staff\/thora-valsdottir\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_modified_time":"2025-05-05T14:43:28+00:00","og_image":[{"width":1535,"height":2126,"url":"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@matisiceland","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/","url":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/","name":"\u00de\u00f3ra Valsd\u00f3ttir - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg","datePublished":"2020-07-01T14:36:12+00:00","dateModified":"2025-05-05T14:43:28+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/matis_staff\/thora-valsdottir\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg","width":1535,"height":2126},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/matis_staff\/thora-valsdottir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Starfsf\u00f3lk Mat\u00eds","item":"https:\/\/matis.is\/um-matis\/starfsfolk\/"},{"@type":"ListItem","position":3,"name":"\u00de\u00f3ra Valsd\u00f3ttir"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]}]}},"spectra_custom_meta":{"_thumbnail_id":["54040"],"_edit_last":["3"],"titill":["Verkefnastj\u00f3ri"],"_titill":["field_5ef9f8e39005e"],"svid":["a:1:{i:0;s:8:\"L\u00edfefni\";}"],"_svid":["field_5ef5d395a2664"],"simanumer":["4225143"],"_simanumer":["field_5ef5d31294dfc"],"netfang":["thora.valsdottir@matis.is"],"_netfang":["field_5ef5d376c061d"],"farsimi":["8585143"],"_farsimi":["field_5ef5d5bede32b"],"serthekking":["a:5:{i:0;s:7:\"Vinnsla\";i:1;s:12:\"V\u00f6ru\u00fer\u00f3un\";i:2;s:9:\"Neytendur\";i:3;s:10:\"N\u00fdsk\u00f6pun\";i:4;s:7:\"Menntun\";}"],"_serthekking":["field_5efb066adbebe"],"__post_views_count":["17"],"_edit_lock":["1746456233:3"],"orcid":[""],"_orcid":["field_5efcadc3ca055"],"linkedin":[""],"_linkedin":["field_61894fa48bd6b"],"google_scholar":[""],"_google_scholar":["field_618950818bd6c"],"verkefnin":["a:11:{i:0;s:5:\"45943\";i:1;s:5:\"45936\";i:2;s:5:\"45940\";i:3;s:5:\"45938\";i:4;s:5:\"44542\";i:5;s:5:\"37502\";i:6;s:5:\"44937\";i:7;s:5:\"46476\";i:8;s:5:\"38443\";i:9;s:5:\"45941\";i:10;s:5:\"45283\";}"],"_verkefnin":["field_60226ca1a9824"],"ritaskra":["1"],"_ritaskra":["field_60a3e55c16b7c"],"skyrslubirting":["1"],"_skyrslubirting":["field_61893aac84afa"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["7"],"nemi":["0"],"_nemi":["field_627bca735931c"],"wpmm_postgrid_views":["1018"],"haskoli":[""],"_haskoli":["field_62c598ac66545"],"_yoast_wpseo_wordproof_timestamp":[""],"cmplz_hide_cookiebanner":[""],"_uag_css_file_name":["uag-css-28321.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775648310\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv.jpg",1535,2126,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-217x300.jpg",217,300,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-768x1064.jpg",768,1064,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-739x1024.jpg",739,1024,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-1109x1536.jpg",1109,1536,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-1479x2048.jpg",1479,2048,true],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/Thora-Valsdottir-svhv-9x12.jpg",9,12,true]},"uagb_author_info":{"display_name":"Krist\u00edn Edda Gylfad\u00f3ttir","author_link":"https:\/\/matis.is\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Ritaskr\u00e1 Pr\u00f3fritger\u00f0 \/ Thesis work M.Sc. ritger\u00f0 Wageningen Universiteit \/ Masterfoods (NL). 2002. Consumer Driven Quality System. (Tengjng neytendagilda vi\u00f0 […]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/matis_staff\/28321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/matis_staff"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/matis_staff"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/54040"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=28321"}],"wp:term":[{"taxonomy":"other","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/other?post=28321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}