{"id":104,"date":"2020-10-26T09:38:28","date_gmt":"2020-10-26T09:38:28","guid":{"rendered":"https:\/\/matis.mareframe.eu\/?page_id=104"},"modified":"2021-09-01T13:24:57","modified_gmt":"2021-09-01T13:24:57","slug":"ny-innihaldsefni","status":"publish","type":"page","link":"https:\/\/matis.is\/en\/ny-innihaldsefni\/","title":{"rendered":"New ingredients"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Rapid societal changes are taking place in Iceland as well as around the world, and it is important that they are taken into account in modern food production.<\/h4>\n\n\n\n<p>Part of the great social challenges we face is the deteriorating health of Icelanders and it can be said with truth that food production is at a crossroads in this respect. Food manufacturers are constantly looking for ways to produce foods that are both good for their health and fun to consume, but often this does not go together. It is therefore important to focus on new harmless ingredients that have health-promoting properties and to place them in the right proportions in foods consumed by the general public. Whether it is algae from seaweed off the coast of Iceland or bioactive substances to reduce blood pressure that have been made from raw materials used in fish processing, there are possibilities to naturally improve the foods we already consume.<\/p>\n\n\n\n<p>A food printer is an example of a device that can be used for this purpose, but a 3D food printer is one of the devices that can be used in Mat\u00eds&#039; food and biochemical factories.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33775,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-cover.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-104","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00fd innihaldsefni - Mat\u00eds<\/title>\n<meta name=\"description\" content=\"Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af \u00feeim \u00ed matv\u00e6laframlei\u00f0slu n\u00fat\u00edmans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/ny-innihaldsefni\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00fd innihaldsefni - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af \u00feeim \u00ed matv\u00e6laframlei\u00f0slu n\u00fat\u00edmans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/ny-innihaldsefni\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T13:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/\",\"url\":\"https:\/\/matis.is\/ny-innihaldsefni\/\",\"name\":\"N\u00fd innihaldsefni - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg\",\"datePublished\":\"2020-10-26T09:38:28+00:00\",\"dateModified\":\"2021-09-01T13:24:57+00:00\",\"description\":\"Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af \u00feeim \u00ed matv\u00e6laframlei\u00f0slu n\u00fat\u00edmans.\",\"breadcrumb\":{\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matis.is\/ny-innihaldsefni\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg\",\"width\":2560,\"height\":1556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matis.is\/ny-innihaldsefni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matis.is\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u00fd innihaldsefni\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matis.is\/#website\",\"url\":\"https:\/\/matis.is\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matis.is\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/matis.is\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\/\/matis.is\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/matisiceland\",\"https:\/\/x.com\/matisiceland\",\"https:\/\/www.instagram.com\/matisiceland\/\",\"https:\/\/www.linkedin.com\/matisiceland\/\",\"https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New ingredients - Mat\u00eds","description":"Rapid societal changes are taking place in Iceland as well as around the world, and it is important that they are taken into account in modern food production.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/ny-innihaldsefni\/","og_locale":"en_GB","og_type":"article","og_title":"N\u00fd innihaldsefni - Mat\u00eds","og_description":"Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af \u00feeim \u00ed matv\u00e6laframlei\u00f0slu n\u00fat\u00edmans.","og_url":"https:\/\/matis.is\/en\/ny-innihaldsefni\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_modified_time":"2021-09-01T13:24:57+00:00","og_image":[{"width":2560,"height":1556,"url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@matisiceland","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matis.is\/ny-innihaldsefni\/","url":"https:\/\/matis.is\/ny-innihaldsefni\/","name":"New ingredients - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg","datePublished":"2020-10-26T09:38:28+00:00","dateModified":"2021-09-01T13:24:57+00:00","description":"Rapid societal changes are taking place in Iceland as well as around the world, and it is important that they are taken into account in modern food production.","breadcrumb":{"@id":"https:\/\/matis.is\/ny-innihaldsefni\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/ny-innihaldsefni\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/ny-innihaldsefni\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg","width":2560,"height":1556},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/ny-innihaldsefni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"N\u00fd innihaldsefni"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]}]}},"spectra_custom_meta":{"_customize_changeset_uuid":["f5086d92-e840-4a82-9c71-253f2dcbdbeb"],"_edit_lock":["1630502697:5"],"_edit_last":["5"],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_thumbnail_id":["33775"],"_wp_page_template":["templates\/template-cover.php"],"valmynd_a_undirsidu":["0"],"_valmynd_a_undirsidu":["field_5f9970348837c"],"undirvalmynd_a_parentsidu":["0"],"_undirvalmynd_a_parentsidu":["field_5f9addfe68a79"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"_yoast_wpseo_metadesc":["Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af \u00feeim \u00ed matv\u00e6laframlei\u00f0slu n\u00fat\u00edmans."],"_uag_css_file_name":["uag-css-104.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1775648310\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg",2560,1556,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-300x182.jpg",300,182,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-768x467.jpg",768,467,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-1024x622.jpg",1024,622,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-1536x934.jpg",1536,934,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-2048x1245.jpg",2048,1245,true],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/kryddjurtir-og-pipar-stokkmynd-minni-scaled.jpg",18,12,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"Hra\u00f0ar samf\u00e9lagsbreytingar eiga s\u00e9r sta\u00f0 h\u00e9r \u00e1 landi sem og um allan heim og mikilv\u00e6gt a\u00f0 teki\u00f0 s\u00e9 mi\u00f0 af [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":1,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/104\/revisions"}],"predecessor-version":[{"id":36816,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/104\/revisions\/36816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/33775"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}