{"id":35265,"date":"2021-02-08T22:13:49","date_gmt":"2021-02-08T22:13:49","guid":{"rendered":"https:\/\/new.matis.is\/?page_id=35265"},"modified":"2025-12-04T09:19:19","modified_gmt":"2025-12-04T09:19:19","slug":"personuverndarstefna","status":"publish","type":"page","link":"https:\/\/matis.is\/en\/stefnur\/personuverndarstefna\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Privacy Policy<\/h2>\n\n\n\n<p><strong>1. Processing of personal information<\/strong><\/p>\n\n\n\n<p>Mat\u00eds places great emphasis on the safe and responsible handling of personal information and care is taken to ensure that all processing of personal information by Mat\u00eds is in accordance with the Privacy Act at all times. The aim is always to limit the processing of personal information as much as possible and not to collect personal information beyond what is necessary. All processing of personal information, including the collection, registration, storage and processing on behalf of Mat\u00eds, is subject to Act no. 90\/2018 on personal protection and handling of personal information.<\/p>\n\n\n\n<p>Personal information is any kind of information about a personally identifiable individual, ie. information that can be traced directly or indirectly to a specific individual, such as name, ID number, telephone number, address, location data, photograph, etc. Information that is not personally identifiable is not considered personal information.<\/p>\n\n\n\n<p><strong>2.&nbsp;<\/strong><strong>Collection of personal information and purpose of processing<\/strong><\/p>\n\n\n\n<p>In connection with Mat\u00eds&#039; operations, information on employees, customers and suppliers related to the company is collected in order to fulfill its obligations in accordance with Act no. 68\/2006 on the establishment of Matv\u00e6laranns\u00f3knir hf. Information is also gathered in connection with the preparation and publication of marketing material.<\/p>\n\n\n\n<p><strong>3.&nbsp;<\/strong><strong>Legal basis for processing<\/strong><\/p>\n\n\n\n<p>Mat\u00eds collects and processes personal information with reference to the following laws:<\/p>\n\n\n\n<ul class=\"dashed wp-block-list\">\n<li>To fulfill the contractual obligation (Item 2 of Article 9 of Act No. 90\/2018)<\/li>\n\n\n\n<li>On the basis of approval (Item 1 of Article 9 of Act No. 90\/2018)<\/li>\n\n\n\n<li>To protect the legitimate operational interests of the company (Item 6, Article 9 of Act No. 90\/2018)<\/li>\n\n\n\n<li>For statistical purposes (Item 5 of Article 9 of Act No. 90\/2018)<\/li>\n\n\n\n<li>To fulfill legal obligation (Item 3 of Article 9 of Act No. 90\/2018)<\/li>\n<\/ul>\n\n\n\n<p><strong>4.&nbsp;<\/strong><strong>Security of personal information<\/strong><\/p>\n\n\n\n<p>Mat\u00eds places emphasis on ensuring the security of personal information, with special regard to its nature. Examples of security measures are access controls in the company&#039;s systems and encrypted communication between users and the website with SSL certificates. These measures are intended to protect personal information from being accidentally lost or altered and from unauthorized access, copying, use or disclosure. Mat\u00eds &#039;operator, who is in charge of the operation of Mat\u00eds&#039; information systems, is certified in accordance with ISO 27001 on the information security management system.<\/p>\n\n\n\n<p><strong>5.&nbsp;<\/strong><strong>Retention of personal information<\/strong><\/p>\n\n\n\n<p>Mat\u00eds is a public limited company and operates on the basis of Act no. 77\/2014 on public archives, Mat\u00eds is not permitted to gauze or discard documents that fall within the scope of the Act, except with the permission of the National Archivist.<\/p>\n\n\n\n<p><strong>6.&nbsp;<\/strong><strong>Personal information and rights of individuals<\/strong><\/p>\n\n\n\n<p>Individuals can request information about processing that takes place at Mat\u00eds and concerns them. They may object to it if they consider that it does not comply with applicable laws and regulations and, as the case may be, demand that incorrect, misleading or incomplete personal information about themselves be deleted. On the other hand, due to Mat\u00eds&#039; obligation to deliver to the National Archives, cf. Article 6. Mat\u00eds&#039; privacy policy, the right of individuals to delete personal information is limited.<\/p>\n\n\n\n<p><strong>7.&nbsp;<\/strong><strong>Web metrics<\/strong><\/p>\n\n\n\n<p>Mat\u00eds uses Google Analytics to measure web pages on its websites. With each visit to Mat\u00eds&#039; website, items are recorded, such as time and date, keywords, from which country you are visiting, type of browser and operating system. This information can be used for market analysis, web improvements and its development, for example about the content that users are most looking for, etc. No attempt is or will be made to obtain further information regarding visits to Mat\u00eds&#039; website or to link it to personally identifiable information.<\/p>\n\n\n\n<p><strong>8.&nbsp;<\/strong><strong>Disclosure of personal information to third parties<\/strong><\/p>\n\n\n\n<p>Mat\u00eds never uses personal information for purposes other than those for which it was collected and personal information is never shared with third parties without obtaining consent or in accordance with agreements or laws. In cases where a third party, ie. the processor gets access to personal information, Mat\u00eds ensures confidentiality and that data is deleted after processing.<\/p>\n\n\n\n<p><strong>9.&nbsp;<\/strong><strong>Inquiries and suggestions<\/strong><\/p>\n\n\n\n<p>The Data Protection Officer (DPO) at Mat\u00eds informs and provides advice on obligations under the data protection law and legislation on data protection. DPO is a contact point for inquiries and requests from individuals regarding collecting and processing of personal data through the  e-mail address personuvernd@matis.is.&nbsp;<a href=\"mailto:personuvernd@matis.is\">personuvernd@matis.is<\/a>. The DPO is the liaison with the Data Protection Authority and monitors compliance with the Data Protection Act and Mat\u00eds' data protection policy.<\/p>\n\n\n\n<p><strong>10.&nbsp;<\/strong><strong>Review of Mat\u00eds&#039; privacy policy<\/strong><\/p>\n\n\n\n<p>Mat\u00eds reserves the right to change and update this Privacy Policy as needed. The current privacy policy is available on Mat\u00eds&#039; website,&nbsp;<a href=\"https:\/\/matis.is\/en\/\">http:\/\/www.matis.is\/<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pers\u00f3nuverndarstefna 1.&nbsp;Me\u00f0fer\u00f0 og vinnsla pers\u00f3nuuppl\u00fdsinga Mat\u00eds leggur r\u00edka \u00e1herslu \u00e1 \u00f6rugga og \u00e1byrga me\u00f0fer\u00f0 pers\u00f3nuuppl\u00fdsinga og \u00feess s\u00e9 g\u00e6tt a\u00f0 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These cookies will last for one year.<\/p><p>If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.<\/p><p>When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select &quot;Remember Me&quot;, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.<\/p><p>If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.<\/p><h2 class=\"wp-block-heading\">Embedded content from other websites<\/h2><p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.<\/p><p>These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.<\/p><h2 class=\"wp-block-heading\">Who we share your data with<\/h2><p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you request a password reset, your IP address will be included in the reset email.<\/p><h2 class=\"wp-block-heading\">How long we retain your data<\/h2><p><strong class=\"privacy-policy-tutorial\">Suggested text: <\/strong>If you leave a comment, the comment and its metadata are retained indefinitely. 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