{"id":35750,"date":"2021-02-15T12:30:40","date_gmt":"2021-02-15T12:30:40","guid":{"rendered":"https:\/\/new.matis.is\/?page_id=35750"},"modified":"2026-02-05T12:35:23","modified_gmt":"2026-02-05T12:35:23","slug":"kjot","status":"publish","type":"page","link":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/","title":{"rendered":"Meat"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Service category - Meat<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">The aim of research and development projects on meat is to strengthen domestic meat production and promote value creation in rural areas in collaboration with producers and other stakeholders. Emphasis has been placed on measurements of nutritional value, utilization, meat quality, shelf life and animal welfare to demonstrate the uniqueness of Icelandic products.<\/h4>\n\n\n\n<p>In sheep breeding, the emphasis is on the effect of breeding, slaughter methods and the effect of treatment before and after slaughter on the quality of lamb. The quality of Icelandic lamb has also been compared with the quality of foreign lamb. In horsemeat, the emphasis has been on uniqueness in nutritional value and fatness, but also on information on the utilization of meat carcasses, shelf life and product development. Reports have been published on the impact of the European assessment on the utilization and value of bovine carcasses and on the quality of boar meat. Projects have also been carried out on the utilization and nutritional value of poultry and pork. In recent years, three projects with an emphasis on increasing the production of goat products have been carried out in close collaboration with the Goat Breeding Association.<\/p>\n\n\n\n<p>Genetic methods have been used to enhance breeding and product traceability. Work has been done on the development of a paternity test for Icelandic sheep, but such tests have previously been developed at Mat\u00eds for horses and cattle. It is important to be able to confirm the paternity of sheep, especially in order to eliminate hereditary genetic defects. Work has also been underway on the development of a new genetic methodology for the analysis of the origin of beef. With this methodology, beef products can be traced to individual cattle. Furthermore, the method can be used to confirm whether beef has been produced in Iceland or imported.<\/p>\n\n\n<div class=\"wp-block-uagb-loop-builder uagb-block-e9739a21      alignwide\" data-block_id=\"e9739a21\"  style=\"\">\n<div class=\"wp-block-uagb-container uagb-block-1c6590bf alignfull uagb-is-root-container\"><div id=\"uagb-block-queryid-1\" data-query-id=\"1\" class=\"uagb-loop-container uagb-block-865c8a5e\" style=\"\"><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><div class=\"uagb-loop-post\"><div class=\"uagb-loop-post-inner\">\n\n<div class=\"wp-block-uagb-container uagb-block-27d0a002\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5f83681\"><p class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_terms|post_tag|,|true\" class=\"uag-pro-dynamic-content\">No Content<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b67322a\"><h5 class=\"uagb-heading-text\"><span data-spectra-dc-field=\"current_post|post_title\" data-spectra-dc-link=\"post_permalink|post_permalink\" class=\"uag-pro-dynamic-content\" data-rich-text-format-boundary=\"true\">Loading\u2026<\/span><\/h5><\/div>\n<\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dej\u00f3nustuflokkur &#8211; Kj\u00f6t Markmi\u00f0 ranns\u00f3kna- og \u00fer\u00f3unarverkefna um kj\u00f6t er a\u00f0 styrkja innlenda kj\u00f6tframlei\u00f0slu og efla ver\u00f0m\u00e6task\u00f6pun \u00e1 landsbygg\u00f0inni \u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":35746,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-35750","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kj\u00f6t - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kj\u00f6t - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"\u00dej\u00f3nustuflokkur &#8211; Kj\u00f6t Markmi\u00f0 ranns\u00f3kna- og \u00fer\u00f3unarverkefna um kj\u00f6t er a\u00f0 styrkja innlenda kj\u00f6tframlei\u00f0slu og efla ver\u00f0m\u00e6task\u00f6pun \u00e1 landsbygg\u00f0inni \u00ed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T12:35:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/kjot\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/kjot\\\/\",\"name\":\"Kj\u00f6t - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"datePublished\":\"2021-02-15T12:30:40+00:00\",\"dateModified\":\"2026-02-05T12:35:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/kjot\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/kjot\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/kjot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ranns\u00f3knir og n\u00fdsk\u00f6pun\",\"item\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00dej\u00f3nustuflokkar\",\"item\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/thjonustuflokkar\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Kj\u00f6t\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meat - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/","og_locale":"en_GB","og_type":"article","og_title":"Kj\u00f6t - Mat\u00eds","og_description":"\u00dej\u00f3nustuflokkur &#8211; Kj\u00f6t Markmi\u00f0 ranns\u00f3kna- og \u00fer\u00f3unarverkefna um kj\u00f6t er a\u00f0 styrkja innlenda kj\u00f6tframlei\u00f0slu og efla ver\u00f0m\u00e6task\u00f6pun \u00e1 landsbygg\u00f0inni \u00ed [&hellip;]","og_url":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_modified_time":"2026-02-05T12:35:23+00:00","twitter_card":"summary_large_image","twitter_site":"@matisiceland","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/","url":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/","name":"Meat - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"datePublished":"2021-02-15T12:30:40+00:00","dateModified":"2026-02-05T12:35:23+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/kjot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Ranns\u00f3knir og n\u00fdsk\u00f6pun","item":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/"},{"@type":"ListItem","position":3,"name":"\u00dej\u00f3nustuflokkar","item":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/thjonustuflokkar\/"},{"@type":"ListItem","position":4,"name":"Kj\u00f6t"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]}]}},"spectra_custom_meta":{"_edit_lock":["1770294951:7"],"_edit_last":["7"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"valmynd_a_undirsidu":["1"],"_valmynd_a_undirsidu":["field_5f9970348837c"],"undirvalmynd_a_parentsidu":["0"],"_undirvalmynd_a_parentsidu":["field_5f9addfe68a79"],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_wp_page_template":["default"],"cmplz_hide_cookiebanner":[""],"ilj_blacklistdefinition":["a:0:{}"],"ilj_linkdefinition":["a:0:{}"],"_uag_custom_page_level_css":[""],"site-sidebar-layout":["right-sidebar"],"site-content-layout":[""],"ast-site-content-layout":["normal-width-container"],"site-content-style":["default"],"site-sidebar-style":["default"],"ast-global-header-display":[""],"ast-banner-title-visibility":["disabled"],"ast-main-header-display":[""],"ast-hfb-above-header-display":[""],"ast-hfb-below-header-display":[""],"ast-hfb-mobile-header-display":[""],"site-post-title":[""],"ast-breadcrumbs-content":[""],"ast-featured-img":[""],"footer-sml-layout":[""],"ast-disable-related-posts":[""],"theme-transparent-header-meta":[""],"adv-header-id-meta":[""],"stick-header-meta":[""],"header-above-stick-meta":[""],"header-main-stick-meta":[""],"header-below-stick-meta":[""],"astra-migrate-meta-layouts":["default"],"ast-page-background-enabled":["default"],"ast-page-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-5)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"ast-content-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"footnotes":[""],"_uag_css_file_name":["uag-css-35750.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:13909:\".wp-block-uagb-container{display:flex;position:relative;box-sizing:border-box;transition-property:box-shadow;transition-duration:0.2s;transition-timing-function:ease}.wp-block-uagb-container .spectra-container-link-overlay{bottom:0;left:0;position:absolute;right:0;top:0;z-index:10}.wp-block-uagb-container.uagb-is-root-container{margin-left:auto;margin-right:auto}.wp-block-uagb-container.alignfull.uagb-is-root-container .uagb-container-inner-blocks-wrap{display:flex;position:relative;box-sizing:border-box;margin-left:auto !important;margin-right:auto !important}.wp-block-uagb-container .wp-block-uagb-blockquote,.wp-block-uagb-container .wp-block-spectra-pro-login,.wp-block-uagb-container .wp-block-spectra-pro-register{margin:unset}.wp-block-uagb-container .uagb-container__video-wrap{height:100%;width:100%;top:0;left:0;position:absolute;overflow:hidden;-webkit-transition:opacity 1s;-o-transition:opacity 1s;transition:opacity 1s}.wp-block-uagb-container .uagb-container__video-wrap video{max-width:100%;width:100%;height:100%;margin:0;line-height:1;border:none;display:inline-block;vertical-align:baseline;-o-object-fit:cover;object-fit:cover;background-size:cover}.wp-block-uagb-container.uagb-layout-grid{display:grid;width:100%}.wp-block-uagb-container.uagb-layout-grid>.uagb-container-inner-blocks-wrap{display:inherit;width:inherit}.wp-block-uagb-container.uagb-layout-grid>.uagb-container-inner-blocks-wrap>.wp-block-uagb-container{max-width:unset !important;width:unset !important}.wp-block-uagb-container.uagb-layout-grid>.wp-block-uagb-container{max-width:unset !important;width:unset !important}.wp-block-uagb-container.uagb-layout-grid.uagb-is-root-container{margin-left:auto;margin-right:auto}.wp-block-uagb-container.uagb-layout-grid.uagb-is-root-container>.wp-block-uagb-container{max-width:unset !important;width:unset !important}.wp-block-uagb-container.uagb-layout-grid.alignwide.uagb-is-root-container{margin-left:auto;margin-right:auto}.wp-block-uagb-container.uagb-layout-grid.alignfull.uagb-is-root-container .uagb-container-inner-blocks-wrap{display:inherit;position:relative;box-sizing:border-box;margin-left:auto !important;margin-right:auto !important}body .wp-block-uagb-container>.uagb-container-inner-blocks-wrap>*:not(.wp-block-uagb-container):not(.wp-block-uagb-column):not(.wp-block-uagb-container):not(.wp-block-uagb-section):not(.uagb-container__shape):not(.uagb-container__video-wrap):not(.wp-block-spectra-pro-register):not(.wp-block-spectra-pro-login):not(.uagb-slider-container):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-info-box),body .wp-block-uagb-container>.uagb-container-inner-blocks-wrap,body .wp-block-uagb-container>*:not(.wp-block-uagb-container):not(.wp-block-uagb-column):not(.wp-block-uagb-container):not(.wp-block-uagb-section):not(.uagb-container__shape):not(.uagb-container__video-wrap):not(.wp-block-spectra-pro-register):not(.wp-block-spectra-pro-login):not(.uagb-slider-container):not(.spectra-container-link-overlay):not(.spectra-image-gallery__control-lightbox):not(.wp-block-uagb-lottie):not(.uagb-faq__outer-wrap){min-width:unset !important;width:100%;position:relative}body .ast-container .wp-block-uagb-container>.uagb-container-inner-blocks-wrap>.wp-block-uagb-container>ul,body .ast-container .wp-block-uagb-container>.uagb-container-inner-blocks-wrap>.wp-block-uagb-container ol,body .ast-container .wp-block-uagb-container>.uagb-container-inner-blocks-wrap>ul,body .ast-container .wp-block-uagb-container>.uagb-container-inner-blocks-wrap ol{max-width:-webkit-fill-available;margin-block-start:0;margin-block-end:0;margin-left:20px}.ast-plain-container .editor-styles-wrapper .block-editor-block-list__layout.is-root-container .uagb-is-root-container.wp-block-uagb-container.alignwide{margin-left:auto;margin-right:auto}.uagb-container__shape{overflow:hidden;position:absolute;left:0;width:100%;line-height:0;direction:ltr}.uagb-container__shape-top{top:-3px}.uagb-container__shape-bottom{bottom:-3px}.uagb-container__shape.uagb-container__invert.uagb-container__shape-bottom,.uagb-container__shape.uagb-container__invert.uagb-container__shape-top{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg)}.uagb-container__shape.uagb-container__shape-flip svg{transform:translateX(-50%) rotateY(180deg)}.uagb-container__shape svg{display:block;width:-webkit-calc(100% + 1.3px);width:calc(100% + 1.3px);position:relative;left:50%;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%)}.uagb-container__shape .uagb-container__shape-fill{-webkit-transform-origin:center;-ms-transform-origin:center;transform-origin:center;-webkit-transform:rotateY(0deg);transform:rotateY(0deg)}.uagb-container__shape.uagb-container__shape-above-content{z-index:9;pointer-events:none}.nv-single-page-wrap .nv-content-wrap.entry-content .wp-block-uagb-container.alignfull{margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)}@media only screen and (max-width: 767px){.wp-block-uagb-container .wp-block-uagb-advanced-heading{width:-webkit-fill-available}}.wp-block-uagb-image--align-none{justify-content:center}\n.wp-block-uagb-advanced-heading h1,.wp-block-uagb-advanced-heading h2,.wp-block-uagb-advanced-heading h3,.wp-block-uagb-advanced-heading h4,.wp-block-uagb-advanced-heading h5,.wp-block-uagb-advanced-heading h6,.wp-block-uagb-advanced-heading p,.wp-block-uagb-advanced-heading div{word-break:break-word}.wp-block-uagb-advanced-heading .uagb-heading-text{margin:0}.wp-block-uagb-advanced-heading .uagb-desc-text{margin:0}.wp-block-uagb-advanced-heading .uagb-separator{font-size:0;border-top-style:solid;display:inline-block;margin:0 0 10px 0}.wp-block-uagb-advanced-heading .uagb-highlight{color:#f78a0c;border:0;transition:all 0.3s ease}.uag-highlight-toolbar{border-left:0;border-top:0;border-bottom:0;border-radius:0;border-right-color:#1e1e1e}.uag-highlight-toolbar .components-button{border-radius:0;outline:none}.uag-highlight-toolbar .components-button.is-primary{color:#fff}\n.wp-block-uagb-container.uagb-block-1c6590bf .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-1c6590bf .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-1c6590bf .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-1c6590bf .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-1c6590bf .uagb-container__video-wrap video{opacity: 1;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-1c6590bf{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-1c6590bf{box-shadow: 0px 0px   #00000070 ;padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-color: inherit;flex-direction: column;align-items: center;justify-content: center;flex-wrap: nowrap;row-gap: 20px;column-gap: 20px;}.uagb-block-865c8a5e.uagb-loop-container{flex-direction: row;gap: 32px;}.uagb-block-865c8a5e.uagb-loop-container > .uagb-loop-post{width: calc( calc(100% - 2 * 32px ) \/ 3 );}.wp-block-uagb-container.uagb-block-27d0a002 .uagb-container__shape-top svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-27d0a002 .uagb-container__shape.uagb-container__shape-top .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-27d0a002 .uagb-container__shape-bottom svg{width: calc( 100% + 1.3px );}.wp-block-uagb-container.uagb-block-27d0a002 .uagb-container__shape.uagb-container__shape-bottom .uagb-container__shape-fill{fill: rgba(51,51,51,1);}.wp-block-uagb-container.uagb-block-27d0a002 .uagb-container__video-wrap video{opacity: 0.7;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-27d0a002{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-27d0a002{min-height: 400px;box-shadow: 0px 0px   #00000070 ;padding-top: 24px;padding-bottom: 24px;padding-left: 24px;padding-right: 24px;margin-top:  !important;margin-bottom:  !important;overflow: visible;order: initial;border-top-left-radius: 5px;border-top-right-radius: 5px;border-bottom-left-radius: 5px;border-bottom-right-radius: 5px;border-color: inherit;background-repeat: no-repeat;background-position: 50% 50%;background-size: cover;background-attachment: scroll;background-image: url(https:\/\/matis.is\/wp-content\/plugins\/spectra-pro\/assets\/images\/transparent.png);background-clip: padding-box;flex-direction: column;align-items: stretch;justify-content: flex-end;flex-wrap: nowrap;row-gap: 0px;column-gap: 0px;}.wp-block-uagb-container.uagb-block-27d0a002::before{content: \"\";position: absolute;pointer-events: none;top: -0px;left: -0px;width: calc(100% + 0px + 0px);height: calc(100% + 0px + 0px);border-top-left-radius: 5px;border-top-right-radius: 5px;border-bottom-left-radius: 5px;border-bottom-right-radius: 5px;border-color: inherit;background: rgba(41,41,41,0.23);opacity: 0.3;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading .uagb-heading-text{color: #fafafa;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading {margin-top: 0px;margin-right: 0px;margin-bottom: 0px;margin-left: 0px;padding-top: 0px;padding-right: 0px;padding-bottom: 12px;padding-left: 0px;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading a{color: #e0dfdf;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-c5f83681 .uagb-heading-text{font-weight: 400;font-size: 14px;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading .uagb-heading-text{color: #ffffff;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading {padding-bottom: 12px;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading a{color: #ffffff;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading .uagb-desc-text{margin-bottom: 15px;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading .uagb-highlight{font-style: normal;font-weight: Default;background: #007cba;color: #fff;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading .uagb-highlight::-moz-selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}.wp-block-uagb-advanced-heading.uagb-block-4b67322a.wp-block-uagb-advanced-heading .uagb-highlight::selection{color: #fff;background: #007cba;-webkit-text-fill-color: #fff;}@media only screen and (max-width: 976px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-1c6590bf{width: 100%;}.wp-block-uagb-container.uagb-block-1c6590bf{padding-top: 0px;padding-bottom: 24px;padding-left: 24px;padding-right: 24px;margin-top:  !important;margin-bottom:  !important;order: initial;}.uagb-block-865c8a5e.uagb-loop-container{flex-direction: row;gap: 24px;}.uagb-block-865c8a5e.uagb-loop-container > .uagb-loop-post{width: calc( calc(100% - 1 * 24px ) \/ 2 );}.wp-block-uagb-container.uagb-is-root-container .uagb-block-27d0a002{width: 100%;}.wp-block-uagb-container.uagb-block-27d0a002{min-height: 180px;padding-top: 24px;padding-bottom: 24px;padding-left: 24px;padding-right: 24px;margin-top:  !important;margin-bottom:  !important;order: initial;background-image: url(https:\/\/matis.is\/wp-content\/plugins\/spectra-pro\/assets\/images\/transparent.png);background-clip: padding-box;align-items: stretch;justify-content: flex-start;}.wp-block-uagb-container.uagb-block-27d0a002::before{top: -0px;left: -0px;width: calc(100% + 0px + 0px);height: calc(100% + 0px + 0px);background: rgba(41,41,41,0.23);opacity: 0.3;}}@media only screen and (max-width: 767px) {.wp-block-uagb-container.uagb-is-root-container .uagb-block-1c6590bf{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-1c6590bf{padding-top: 0px;padding-bottom: 0px;padding-left: 0px;padding-right: 0px;margin-top:  !important;margin-bottom:  !important;order: initial;flex-wrap: wrap;}.uagb-block-865c8a5e.uagb-loop-container{flex-direction: column;gap: 32px;}.uagb-block-865c8a5e.uagb-loop-container > .uagb-loop-post{width: 100%;}.wp-block-uagb-container.uagb-is-root-container .uagb-block-27d0a002{max-width: 100%;width: 100%;}.wp-block-uagb-container.uagb-block-27d0a002{padding-top: 20px;padding-bottom: 20px;padding-left: 20px;padding-right: 20px;margin-top:  !important;margin-bottom:  !important;order: initial;background-image: url(https:\/\/matis.is\/wp-content\/plugins\/spectra-pro\/assets\/images\/transparent.png);background-clip: padding-box;align-items: flex-start;justify-content: flex-start;flex-wrap: wrap;}.wp-block-uagb-container.uagb-block-27d0a002::before{top: -0px;left: -0px;width: calc(100% + 0px + 0px);height: calc(100% + 0px + 0px);background: rgba(41,41,41,0.23);opacity: 0.3;}}.uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:10:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:17:\"uagb\/loop-builder\";i:3;s:14:\"uagb\/container\";i:4;s:17:\"uagb\/loop-wrapper\";i:6;s:21:\"uagb\/advanced-heading\";i:7;s:12:\"core\/buttons\";i:8;s:11:\"core\/button\";i:9;s:12:\"core\/columns\";i:10;s:11:\"core\/column\";}s:8:\"uag_flag\";b:1;s:11:\"uag_version\";s:10:\"1776872002\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00dej\u00f3nustuflokkur &#8211; Kj\u00f6t Markmi\u00f0 ranns\u00f3kna- og \u00fer\u00f3unarverkefna um kj\u00f6t er a\u00f0 styrkja innlenda kj\u00f6tframlei\u00f0slu og efla ver\u00f0m\u00e6task\u00f6pun \u00e1 landsbygg\u00f0inni \u00ed [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/35750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=35750"}],"version-history":[{"count":6,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/35750\/revisions"}],"predecessor-version":[{"id":56778,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/35750\/revisions\/56778"}],"up":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/35746"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=35750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}