{"id":45730,"date":"2022-02-23T10:24:19","date_gmt":"2022-02-23T10:24:19","guid":{"rendered":"https:\/\/matis.is\/?page_id=45730"},"modified":"2026-01-13T09:51:54","modified_gmt":"2026-01-13T09:51:54","slug":"sjalfbaerni-og-eldi","status":"publish","type":"page","link":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/","title":{"rendered":"Sustainability"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The group works systematically to increase sustainability and value creation in food production, strengthening Icelandic products and industry.<\/h4>\n\n\n\n<p>We focus on life-cycle assessment (LCA), environmental impact mapping, and robust carbon-footprint calculations from raw materials to consumption. We study how to expand food supply while safeguarding resources, notably via circular-economy solutions and by-product valorisation.<\/p>\n\n\n\n<p>We enable system-level transitions by developing data and modelling pipelines, operational protocols and standards. We integrate nature-based solutions (NbS), climate adaptation and mitigation, and the energy transition into value-chain design to reduce emissions, build resilience and improve overall sustainability. We also assess emerging proteins and ingredients and their social, economic and environmental performance.<\/p>\n\n\n\n<p>The group leads and contributes to innovation and research projects and provides advisory services to companies and public bodies\u2014from baseline measurements and data collection to strategy and implementation. Our goal is transparency, comparability and practical tools that accelerate the transformation of Iceland\u2019s food system.<\/p>\n\n\n\n<p>Examples of research projects currently being worked on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/matis.is\/en\/matis_projects\/baett-orkunytni-laegra-kolefnisspor-orkuskipti-og-stafraenar-lausnir-sem-studla-ad-aukinni-sjalfbaerni-i-sjavarutvegi-a-nordurlondunum\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orkun\u00fdtni fyrir gr\u00e6nar fiskvei\u00f0ar &#8211; B\u00e6tt orkun\u00fdtni, l\u00e6gra kolefnisspor, orkuskipti og stafr\u00e6nar lausnir sem stu\u00f0la a\u00f0 aukinni sj\u00e1lfb\u00e6rni \u00ed sj\u00e1var\u00fatvegi \u00e1 nor\u00f0url\u00f6ndunum<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/matis.is\/en\/matis_projects\/kolefnisspor-islenskra-matvaela\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00cdM \u2013 Kolefnisspor \u00edslenskra matv\u00e6la &#8211; \u00fer\u00f3un a\u00f0fer\u00f0a og \u00fatreikningar \u00e1 kolefnisspori helstu matv\u00e6laflokka<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/matis.is\/en\/matis_projects\/sjalfbaerari-fiskveidar-og-verndun-vistkerfa-i-atlantshafi-og-nordur-ishafi\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarineGuardian &#8211; Sj\u00e1lfb\u00e6rari fiskvei\u00f0ar og verndun vistkerfa \u00ed Atlantshafi og Nor\u00f0ur-\u00cdshafi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/matis.is\/en\/matis_projects\/hvernig-geta-natturumidadar-lausnir-verid-motvaegi-vid-ahrif-loftslagsbreytinga-i-evropu\/\" target=\"_blank\" rel=\"noreferrer noopener\">NATALIE &#8211;&nbsp; Hvernig geta n\u00e1tt\u00farumi\u00f0a\u00f0ar lausnir veri\u00f0 m\u00f3tv\u00e6gi vi\u00f0 \u00e1hrif&nbsp; loftslagsbreytinga \u00ed Evr\u00f3pu?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/matisis-my.sharepoint.com\/personal\/birgir_matis_is\/Documents\/1FAgsvi\u00f0\/og%20skilgreina%20framt\u00ed\u00f0arf\u00e6\u00f0i%20sem%20stu\u00f0lar%20a\u00f0%20betri%20umhverfi%20og%20heilsu\" target=\"_blank\" rel=\"noreferrer noopener\">GIANT LEAPS &#8211; mat \u00e1 vir\u00f0iske\u00f0jum og sj\u00e1lfb\u00e6rni n\u00fdpr\u00f3teina og skilgreina framt\u00ed\u00f0arf\u00e6\u00f0i sem stu\u00f0lar a\u00f0 betri umhverfi og heilsu<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Fagh\u00f3purinn vinnur markvisst a\u00f0 \u00fev\u00ed a\u00f0 auka sj\u00e1lfb\u00e6rni og ver\u00f0m\u00e6task\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu til eflingar \u00edslenskra afur\u00f0a og atvinnul\u00edfs. \u00c1herslur h\u00f3psins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45731,"parent":112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-45730","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sj\u00e1lfb\u00e6rni - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sj\u00e1lfb\u00e6rni - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Fagh\u00f3purinn vinnur markvisst a\u00f0 \u00fev\u00ed a\u00f0 auka sj\u00e1lfb\u00e6rni og ver\u00f0m\u00e6task\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu til eflingar \u00edslenskra afur\u00f0a og atvinnul\u00edfs. \u00c1herslur h\u00f3psins [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T09:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2508\" \/>\n\t<meta property=\"og:image:height\" content=\"1672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/\",\"name\":\"Sj\u00e1lfb\u00e6rni - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1866091186.jpg\",\"datePublished\":\"2022-02-23T10:24:19+00:00\",\"dateModified\":\"2026-01-13T09:51:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1866091186.jpg\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/shutterstock_1866091186.jpg\",\"width\":2508,\"height\":1672},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/sjalfbaerni-og-eldi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ranns\u00f3knir og n\u00fdsk\u00f6pun\",\"item\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fagsvi\u00f0\",\"item\":\"https:\\\/\\\/matis.is\\\/rannsoknir-og-nyskopun\\\/rannsoknaaherslur\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Sj\u00e1lfb\u00e6rni\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sj\u00e1lfb\u00e6rni - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/","og_locale":"en_GB","og_type":"article","og_title":"Sj\u00e1lfb\u00e6rni - Mat\u00eds","og_description":"Fagh\u00f3purinn vinnur markvisst a\u00f0 \u00fev\u00ed a\u00f0 auka sj\u00e1lfb\u00e6rni og ver\u00f0m\u00e6task\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu til eflingar \u00edslenskra afur\u00f0a og atvinnul\u00edfs. \u00c1herslur h\u00f3psins [&hellip;]","og_url":"https:\/\/matis.is\/en\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_modified_time":"2026-01-13T09:51:54+00:00","og_image":[{"width":2508,"height":1672,"url":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@matisiceland","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/","url":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/","name":"Sj\u00e1lfb\u00e6rni - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg","datePublished":"2022-02-23T10:24:19+00:00","dateModified":"2026-01-13T09:51:54+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg","width":2508,"height":1672},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/sjalfbaerni-og-eldi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Ranns\u00f3knir og n\u00fdsk\u00f6pun","item":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/"},{"@type":"ListItem","position":3,"name":"Fagsvi\u00f0","item":"https:\/\/matis.is\/rannsoknir-og-nyskopun\/rannsoknaaherslur\/"},{"@type":"ListItem","position":4,"name":"Sj\u00e1lfb\u00e6rni"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]}]}},"spectra_custom_meta":{"_edit_lock":["1768300625:7"],"_thumbnail_id":["45731"],"_edit_last":["7"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"valmynd_a_undirsidu":["1"],"_valmynd_a_undirsidu":["field_5f9970348837c"],"undirvalmynd_a_parentsidu":["0"],"_undirvalmynd_a_parentsidu":["field_5f9addfe68a79"],"tengilidur":["28134"],"_tengilidur":["field_5ef905e0538b2"],"_wp_page_template":["default"],"cmplz_hide_cookiebanner":[""],"_uag_custom_page_level_css":[""],"site-sidebar-layout":["right-sidebar"],"site-content-layout":[""],"ast-site-content-layout":["normal-width-container"],"site-content-style":["default"],"site-sidebar-style":["default"],"ast-global-header-display":[""],"ast-banner-title-visibility":[""],"ast-main-header-display":[""],"ast-hfb-above-header-display":[""],"ast-hfb-below-header-display":[""],"ast-hfb-mobile-header-display":[""],"site-post-title":[""],"ast-breadcrumbs-content":[""],"ast-featured-img":[""],"footer-sml-layout":[""],"theme-transparent-header-meta":[""],"adv-header-id-meta":[""],"stick-header-meta":[""],"header-above-stick-meta":[""],"header-main-stick-meta":[""],"header-below-stick-meta":[""],"astra-migrate-meta-layouts":["default"],"ast-page-background-enabled":["default"],"ast-page-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-5)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"ast-content-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"footnotes":[""],"_uag_css_file_name":["uag-css-45730.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:8:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:9:\"core\/list\";i:3;s:14:\"core\/list-item\";i:4;s:12:\"core\/buttons\";i:5;s:11:\"core\/button\";i:6;s:12:\"core\/columns\";i:7;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1777040860\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186.jpg",2508,1672,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-300x200.jpg",300,200,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-768x512.jpg",768,512,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-2048x1365.jpg",2048,1365,true],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/shutterstock_1866091186-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"Fagh\u00f3purinn vinnur markvisst a\u00f0 \u00fev\u00ed a\u00f0 auka sj\u00e1lfb\u00e6rni og ver\u00f0m\u00e6task\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu til eflingar \u00edslenskra afur\u00f0a og atvinnul\u00edfs. \u00c1herslur h\u00f3psins [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/45730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=45730"}],"version-history":[{"count":11,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/45730\/revisions"}],"predecessor-version":[{"id":56110,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/45730\/revisions\/56110"}],"up":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/pages\/112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/45731"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=45730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}