chemical measurements<\/a> voru ger\u00f0ar til a\u00f0 fylgjast me\u00f0 geymslu\u00feoli og efnainnihaldi varanna. Neysluvenjur \u00e1 unnum kj\u00f6tv\u00f6rum og vi\u00f0horf til fituskertrar og saltskertrar kj\u00f6tv\u00f6ru var rannsaka\u00f0. \u00cd verkefninu t\u00f3kst a\u00f0 framlei\u00f0a fitu- og saltskertar v\u00f6rur \u00far \u00feremur v\u00f6ruflokkum: n\u00fdjar kj\u00f6tv\u00f6rur, forsteiktar kj\u00f6tv\u00f6rur og \u00e1legg. Ein af \u00feeim v\u00f6rum er n\u00fa tilb\u00fain \u00e1 marka\u00f0. N\u00fdja varan f\u00e9kk mj\u00f6g g\u00f3\u00f0a d\u00f3ma hj\u00e1 neytendum og jafnvel betri en s\u00fa vara sem var \u00e1 marka\u00f0i. A\u00f0rar tv\u00e6r v\u00f6rur eru komnar mj\u00f6g langt \u00ed v\u00f6ru\u00fer\u00f3un og hefur fyrirt\u00e6ki\u00f0 n\u00fa \u00feekkingu og reynslu til a\u00f0 lj\u00faka \u00feeirri v\u00f6ru\u00fer\u00f3un og halda \u00e1fram me\u00f0 \u00fer\u00f3un sl\u00edkra vara. Neytendur eru almennt j\u00e1kv\u00e6\u00f0ir \u00ed gar\u00f0 fitusker\u00f0ingar \u00e1 kj\u00f6tv\u00f6rum. Munur er \u00fe\u00f3 \u00e1 sv\u00f6rum \u00feeirra eftir \u00fev\u00ed hva\u00f0a vara \u00e1 \u00ed hlut og einnig er munur milli kynja. Langflestir telja fituskertar kj\u00f6tv\u00f6rur hollari en v\u00f6rur me\u00f0 hef\u00f0bundnu fituinnihaldi. Fyrir neytendur skiptir mestu m\u00e1li a\u00f0 varan s\u00e9 brag\u00f0g\u00f3\u00f0. Ver\u00f0 skiptir einnig m\u00e1li en minna \u00fe\u00f3. Neytendur gera langoftast s\u00f6mu g\u00e6\u00f0akr\u00f6fur til fituskertra og hef\u00f0bundinna vara. Neytendur hugsa um hollustu kj\u00f6tvara en eru ekki tilb\u00fanir a\u00f0 skipta \u00fat brag\u00f0g\u00e6\u00f0um fyrir hollustu. Munur var \u00e1 vi\u00f0horfum karla og kvenna. Konur hugsa meira um hollustu matar en karlar og eru j\u00e1kv\u00e6\u00f0ari \u00ed gar\u00f0 fituskertra kj\u00f6tvara. \u00de\u00e6r eru einnig l\u00edklegri til a\u00f0 kaupa fituskertar kj\u00f6tv\u00f6rur. Konur athuga frekar en karlar hvort varan er umhverfisv\u00e6n. Uppl\u00fdsingar \u00e1 pakkningum skipta miklu m\u00e1li. Um tveir \u00feri\u00f0ju neytenda segjast sko\u00f0a fitumagn vi\u00f0 val \u00e1 kj\u00f6tv\u00f6rum. Um helmingur neytenda sko\u00f0ar saltmagn og vir\u00f0ist \u00fea\u00f0 \u00fev\u00ed skipta flesta minna m\u00e1li en fitumagn. Huga \u00fearf vel a\u00f0 merkingu og innihaldsl\u00fdsingu salt og fituskertra kj\u00f6tvara \u00fear sem sl\u00edkt hefur \u00e1hrif \u00e1 val og v\u00e6ntingar neytenda.<\/p>\n\n\n\nThe aim of the project was to develop healthier processed meat products with lower salt and fat content. In the production development process, the sensory attributes of the prototypes were evaluated by a trained sensory panel. Consumer tests were conducted to study the consumer liking of the products. The consumer tests were done in different settings as central location tests and in-home tests. The results from the sensory evaluation and the consumer test were used to make decisions on the next steps in the product development. Microbiological and chemical analysis was performed to estimate the storage life and nutritional status of the products. The consumption pattern and consumer attitudes towards processed meat products with reduced fat- and salt content were studied. In the project the product development of three products in different product categories was successful. One of the products is ready for marketing and consumer tests indicated better liking of this new prototype than of the traditional one. The two other products need further development and the company now has the competence and experience to finalize the development. Consumers are generally in favor of fat-reduced meat products but there is a gender difference and a difference towards different product categories. Most of the consumers believe that fat-reducing meat products are healthier than traditional products. The taste is most important to most consumers and the price is also important. The consumers make the same demands to quality of fat-reduced food as other food. Consumers find the healthiness of food important, but not as important as the taste. Women are more aware of the healthiness of food and they are more positive towards fat-reduce meat products. They are more likely to buy fat reduced food and more aware of environmentally friendly food. The information on the packaging is important. Two thirds of consumers look for the fat content on the food label of the product they buy, but only half of them look at the salt content. Labeling and packaging information is very important as it affects the choice and expectations of the consumers.<\/p>\n\n\n\n
Report closed until 01-10-2012<\/p>","protected":false},"excerpt":{"rendered":"
V\u00f6ru\u00fer\u00f3un \u00e1 hollari unnum kj\u00f6tv\u00f6rum \/ Product development of healthier processed meat products Markmi\u00f0 verkefnisins \u201eHollari kj\u00f6tv\u00f6rur\u201c var a\u00f0 \u00fer\u00f3a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[694,145,1647,1648,110,1649,300,1650,112,303],"class_list":["post-32278","post","type-post","status-publish","format-standard","hentry","category-skyrsla","tag-attitudes","tag-consumers","tag-healthiness","tag-hollusta","tag-neytendur","tag-processed-meat","tag-product-development","tag-unnar-kjotvorur","tag-vidhorf","tag-voruthroun"],"acf":[],"yoast_head":"\n
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