{"id":33694,"date":"2020-11-12T16:50:00","date_gmt":"2020-11-12T16:50:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=33694"},"modified":"2026-01-27T12:43:31","modified_gmt":"2026-01-27T12:43:31","slug":"matarsmidjan-6","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matarsmidjan-6\/","title":{"rendered":"The Food Workshop"},"content":{"rendered":"<h2 class=\"wp-block-heading\">SVAVA the Icelandic Mustard lady<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Mat\u00eds operates a so-called food workshop. The food factory is in fact a kitchen and processing facility with a variety of equipment, appliances and utensils available so that it is possible to carry out a variety of food processing in the facility. Processing may take place provided that it has obtained the required operating license or certification.<\/em><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Einn \u00feeirra frumkv\u00f6\u00f0la sem unni\u00f0 hafa a\u00f0 s\u00ednum verkefnum \u00ed Matarsmi\u00f0junni er Svava hj\u00e1 S\u00e6lkerasinnepi Sv\u00f6vu e\u00f0a SVAVA The Icelandic mustard lady<\/em>.<\/h4>\n\n\n\n<p>Svava H. Gu\u00f0mundsd\u00f3ttir is behind the project, the beginning of which can be traced to the fact that she lived with her family in southern Sweden in the years 1975-1982. There is a special Scanian mustard around it, it is a strong mustard with a sweet taste, a very popular side dish with various foods and Svava learned to make it herself. When the family moved home, it proved difficult to find this type of mustard in the country&#039;s stores, which led Svava to develop its own mustard under the influence of Scanian. Around the time of the economic collapse, Svava began to think of new opportunities to seize life and saw the possibility of expanding the niches in mustard production, which until then had only been intended for family and friends.<\/p>\n\n\n\n<p>Framlei\u00f0sla \u00cd fyrirt\u00e6kinu S\u00f3lakur ehf h\u00f3fst 2014 undir nafninu S\u00e6lkerasinnep Sv\u00f6vu en \u00e1ri\u00f0 2020 var umb\u00fa\u00f0unum og nafni breytt og eru v\u00f6rurnar n\u00fa f\u00e1anlegar undir merkinu SVAVA (The Icelandic Mustard Lady).<\/p>\n\n\n\n<p>Mustard seeds from Sweden are used in the production, but we try to get as much of the other raw materials as possible from Iceland and preferably from local people in the district. This shows itself well in the product range, but today 6 taste-related products are produced; Strong sweetness, which is the basic mustard, Main blueberry and thyme, Cumin and liqueur, Fl\u00f3ki whiskey, Icelandic rhubarb and Licorice. All types of mustard also contain Icelandic beer from the north, Kaldi lager.<\/p>\n\n\n\n<p>Iceland does not have the same tradition of using mustard with and in food as in the other Nordic countries, but with the introduction of mustard from Svava, access to good mustard has increased and therefore there is nothing to stop you from trying your hand at cooking. The mustard can be used with sausages, on top of bread, with grilled fish or meat, in marinating for barbecue, in salad dressings and even with stews to name a few.<\/p>\n\n\n\n<p>More information about\u00a0<em>SVAVA The Icelandic mustard lady\u00a0<\/em>can be found at\u00a0<a href=\"https:\/\/www.facebook.com\/svavasinnep\" target=\"_blank\" rel=\"noreferrer noopener\">the company&#039;s facebook page.<\/a><a href=\"https:\/\/www.facebook.com\/Saelkerasinnep\">\u00a0<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/new.matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-1024x576.jpg\" alt=\"\" class=\"wp-image-33695\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-1024x576.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-300x169.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-768x432.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-1536x864.jpg 1536w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-2048x1152.jpg 2048w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-1200x675.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/2021\/01\/SVAVA-SINNEP_facebook_ALLAR_NATT-1980x1114.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>SVAVA the Icelandic Mustard lady Hj\u00e1 Mat\u00eds er starfr\u00e6kt svok\u00f6llu\u00f0 matarsmi\u00f0ja. Matarsmi\u00f0jan er \u00ed raun eldh\u00fas og vinnslua\u00f0sta\u00f0a me\u00f0 fj\u00f6lbreyttum [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-33694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matarsmi\u00f0jan - Mat\u00eds<\/title>\n<meta name=\"description\" content=\"Svava H. 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