{"id":33734,"date":"2020-11-05T11:03:00","date_gmt":"2020-11-05T11:03:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=33734"},"modified":"2021-09-01T11:14:21","modified_gmt":"2021-09-01T11:14:21","slug":"matarsmidjan-7","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matarsmidjan-7\/","title":{"rendered":"The food factory"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Bone &amp; Marrow<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Mat\u00eds operates a so-called food workshop. The food factory is in fact a kitchen and processing facility with a variety of equipment, appliances and utensils available so that it is possible to carry out a variety of food processing in the facility. Processing may take place provided that it has obtained the required operating license or certification.<\/em><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Two of the entrepreneurs who have worked on their projects at Matarsmi\u00f0jan are&nbsp;<\/em><em>J\u00f3n \u00d6rvar G. J\u00f3nsson and Bj\u00f6rk Har\u00f0ard\u00f3ttir at the company Bone &amp; Marrow ehf.<\/em><\/h4>\n\n\n\n<p>J\u00f3n \u00d6rvar G. J\u00f3nsson and Bj\u00f6rk Har\u00f0ard\u00f3ttir are behind the project. They had both been working on issues related to agriculture, food and the environment for years but decided to combine their interests under one hat with the establishment of Bone &amp; Marrow ehf. The project had been in development for several years and Bj\u00f6rk had extensive experience in food production, cooking and experience catering, but J\u00f3n \u00d6rvar was interested in food, agriculture and land use. They wanted to start a food company with the aim of nourishing and strengthening the man, both mentally and physically, in the best possible way and at the same time reducing food waste.<\/p>\n\n\n\n<p>The company&#039;s products are, on the one hand, bone extract and, on the other hand, baptized butter. Bone &amp; Marrow&#039;s motto is ancient nutrition for the modern man and this refers to the idea that many things in the environment of our ancestors and mothers, including nutrition, have a full meaning for the modern man. They therefore strive to deliver food that is at once simple, clean and free of all additives and fillers, to the people of Iceland. The bone extract is produced from Icelandic high-quality animal bones, vegetables, herbs and water. It is especially the health of the bone extract that makes it desirable and its consumption is believed to strengthen the skin, digestion and joints. The content of the baptized butter is only Icelandic, unsalted butter. During production, water, milk sugar and milk protein are mostly removed from the butter, leaving almost pure milk fat.<\/p>\n\n\n\n<p>Today, there are two types of bone extract for sale in the various stores, namely lamb and beef bone extract. It is ideal to drink the broth hot instead of coffee or tea, but it can also be used as a protein drink after exercise or in various dishes such as soups, sauces and stews. The baptized butter can be obtained either pure or with turmeric. It has a sweet caramel flavor and is suitable as a side dish and in all cuisine. It has a high melting point (250 \u00b0 C) so it is very nice to fry or bake from it.<\/p>\n\n\n\n<p>More information about Bone &amp; Marrowm\u00e1 can be found on their website:&nbsp;<a href=\"https:\/\/www.boneandmarrow.com\/\">https:\/\/www.boneandmarrow.com\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"482\" src=\"https:\/\/matis.is\/wp-content\/uploads\/bone-marrow.png\" alt=\"\" class=\"wp-image-40694\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/bone-marrow.png 740w, https:\/\/matis.is\/wp-content\/uploads\/bone-marrow-300x195.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Bone &amp; Marrow Hj\u00e1 Mat\u00eds er starfr\u00e6kt svok\u00f6llu\u00f0 matarsmi\u00f0ja. Matarsmi\u00f0jan er \u00ed raun eldh\u00fas og vinnslua\u00f0sta\u00f0a me\u00f0 fj\u00f6lbreyttum b\u00fana\u00f0i, t\u00e6kjum [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-33734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matarsmi\u00f0jan - Mat\u00eds<\/title>\n<meta name=\"description\" content=\"\u00deau J\u00f3n \u00d6rvar G. J\u00f3nsson og Bj\u00f6rk Har\u00f0ard\u00f3ttir standa a\u00f0 baki verkefninu. \u00deau h\u00f6f\u00f0u b\u00e6\u00f0i veri\u00f0 a\u00f0 vinna a\u00f0 m\u00e1lefnum tengdum landb\u00fana\u00f0i, mat og umhverfism\u00e1lum \u00e1rum saman en \u00e1kv\u00e1\u00f0u a\u00f0 sameina \u00e1hugam\u00e1l s\u00edn undir einn hatt me\u00f0 stofnun Bone &amp; Marrow ehf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/matarsmidjan-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matarsmi\u00f0jan - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"\u00deau J\u00f3n \u00d6rvar G. 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