{"id":33830,"date":"2020-04-27T15:57:00","date_gmt":"2020-04-27T15:57:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=33830"},"modified":"2021-09-28T11:34:48","modified_gmt":"2021-09-28T11:34:48","slug":"snjall-merkingar-a-matvorum-upplysa-neytendur","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/snjall-merkingar-a-matvorum-upplysa-neytendur\/","title":{"rendered":"Smart food labels inform consumers"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Recently a new one began&nbsp;<a href=\"https:\/\/www.eitfood.eu\/\">EIT food<\/a>&nbsp;project under the name &quot;Smart Tags&quot;. The aim of the project is to increase consumer confidence in food and food systems by sharing information about the value chain throughout the product&#039;s life cycle. The project aims to share interactive information with consumers and suppliers using so-called smart tags or smart tags. The technology offers numerous possibilities in the field of information provision, as well as the development of products and services. With the advent of technology, the food industry also gets a powerful tool to gain insight into consumer needs and thus facilitates innovation tailored to consumer needs.&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Matv\u00e6lavir\u00f0iske\u00f0jur \u00e1 al\u00fej\u00f3\u00f0avettvangi eru oft langar og fl\u00f3knar. \u00dea\u00f0 veldur \u00fev\u00ed a\u00f0 neytendur eiga erfitt me\u00f0 a\u00f0 treysta \u00feeim uppl\u00fdsingunum sem veittar eru af birgjum. Ranns\u00f3knir hafa s\u00fdnt a\u00f0 \u00fe\u00e6r uppl\u00fdsingar sem eru \u00e1 matv\u00e6lum \u00ed dag eru \u00f3fulln\u00e6gjandi a\u00f0 mati neytenda. D\u00e6mi um uppl\u00fdsingar sem neytendur hafa \u00e1huga \u00e1 eru m.a.; innihaldsefni, uppruni, <a href=\"https:\/\/matis.is\/en\/skyrsla\/hrognkelsakollagen-umhverfisvaen-afurd-sustainable-lumpfish-collagen\/\">sustainability<\/a> v\u00f6ru, \u201efair trade\u201c, flutningslei\u00f0ir og flutningsm\u00e1ti, endingart\u00edmi og endurvinnslum\u00f6guleikar. Uppl\u00fdsingar um n\u00e6ringargildi geta oft veri\u00f0 torskiljanlegar, auk \u00feess sem v\u00f6rur eru oft skreyttar me\u00f0 merkingarlausum e\u00f0a \u00f3r\u00f6kstuddum merkingum l\u00edkt og \u201esj\u00e1lfb\u00e6rt\u201c, \u201en\u00e1tt\u00farulegt\u201c og \u201eheilsusamlegt\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smart tags can come in a variety of forms. They can be in the form of simple barcodes that can be read with a smartphone, they can also use active convertible ink that can provide relevant real-time information. Smart labels also give consumers the opportunity to exercise restraint through direct contact with manufacturers, suppliers or other stakeholders. The term smart tag is used for tags that can measure environmental variables with, for example, variable flashes, indicators or sensors using software solutions. Bar codes printed with active variable ink change automatically according to environmental variables, for example with changes in temperature or humidity. Under these conditions, the color of the bar code section appears, disappears or changes and can therefore provide updated information to the consumer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Smart Tags project is led by VTT in Finland, but other participants are Mat\u00eds, the University of Reading in the UK, the University of Warsaw in Poland, KU Leuven in Belgium, AZTI in Spain, DouxMatok in Israel and Maspex in Poland. The project is supported by EIT Food, which is part of the European Union.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The innovative solutions that will be developed in the project will be created in close collaboration with consumers and other stakeholders in all participating countries in the project. The project will run through the year 2021 and it will be possible to monitor its progress&nbsp;<a href=\"https:\/\/www.eitfood.eu\/innovation\/projects\/smart-tags-for-improving-consumer-interaction-in-food-value-chain-2020\">website<\/a>&nbsp;of the project and&nbsp;<a href=\"https:\/\/twitter.com\/smarttags2020\">Twitter<\/a>&nbsp;its account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"176\" src=\"https:\/\/matis.is\/wp-content\/uploads\/image002-1024x176.png\" alt=\"\" class=\"wp-image-37521\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/image002-1024x176.png 1024w, https:\/\/matis.is\/wp-content\/uploads\/image002-300x52.png 300w, https:\/\/matis.is\/wp-content\/uploads\/image002-768x132.png 768w, https:\/\/matis.is\/wp-content\/uploads\/image002.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00c1 d\u00f6gunum h\u00f3fst n\u00fdtt&nbsp;EIT food&nbsp;verkefni undir nafninu \u201eSmart Tags\u201c. Markmi\u00f0 verkefnisins er a\u00f0 auka traust neytenda \u00e1 matv\u00e6lum og matv\u00e6lakerfum [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":31703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-33830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snjall-merkingar \u00e1 matv\u00f6rum uppl\u00fdsa neytendur - Mat\u00eds<\/title>\n<meta name=\"description\" content=\"\u00c1 d\u00f6gunum h\u00f3fst n\u00fdtt EIT food verkefni undir nafninu \u201eSmart Tags\u201c. 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