{"id":33960,"date":"2019-12-19T14:30:00","date_gmt":"2019-12-19T14:30:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=33960"},"modified":"2021-09-01T11:54:14","modified_gmt":"2021-09-01T11:54:14","slug":"hlutverk-stadbundinna-matvaela-i-ferdathjonustu-framtidarinnar","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/hlutverk-stadbundinna-matvaela-i-ferdathjonustu-framtidarinnar\/","title":{"rendered":"The role of local foods in the tourism of the future"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The food experience is an integral part of the lives of tourists wherever they go, whether it is the main purpose of the trip or not.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1 Nor\u00f0url\u00f6ndum hefur or\u00f0i\u00f0 mikil vakning \u00e1 \u00feeim ver\u00f0m\u00e6tum sem liggja \u00ed sta\u00f0bundinni matv\u00e6laframlei\u00f0slu og matarger\u00f0 b\u00e6\u00f0i fyrir heimamenn og erlenda gesti. A\u00f0 sama skapi er aukin \u00e1hersla l\u00f6g\u00f0 \u00e1 <a href=\"https:\/\/matis.is\/en\/skyrsla\/hrognkelsakollagen-umhverfisvaen-afurd-sustainable-lumpfish-collagen\/\">sustainability<\/a> \u00ed matv\u00e6laframlei\u00f0slu og fer\u00f0a\u00fej\u00f3nustu \u00feannig a\u00f0 jafnv\u00e6gi milli vaxtar og verndar s\u00e9 g\u00e6tt. \u00cd \u00fev\u00ed samhengi vakna spurningar um hvernig hreyfi\u00f6fl eins og loftslagsbreytingar og neysluheg\u00f0un m\u00f3ta \u00e1kvar\u00f0anir sem stu\u00f0la a\u00f0 meiri sj\u00e1lfb\u00e6rni og n\u00fdsk\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu og fer\u00f0a\u00fej\u00f3nustu framt\u00ed\u00f0arinnar. \u00deeim spurningum mun norr\u00e6nn starfsh\u00f3pur sem starfar undir formennsku \u00cdslands \u00ed norr\u00e6nu r\u00e1\u00f0herranefndinni reyna a\u00f0 svara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Icelandic Food Resources under the auspices of the Ministry of Industry and Innovation leads the project in collaboration with the Icelandic Travel Cluster and Mat\u00eds and enjoys the assistance of Icelandic experts. Nordic participants in the project come from Norway, Denmark, Greenland, the Faroe Islands, Finland, \u00c5land and Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now Kairos future company specializing in futures analysis is collecting data for us that will be useful in workshops that will be held both abroad and in Iceland next year.<\/p>","protected":false},"excerpt":{"rendered":"<p>Matarupplifun er \u00f3rj\u00fafanlegur \u00fe\u00e1ttur \u00ed l\u00edfi fer\u00f0amanna hvar sem \u00feeir koma, hvort sem h\u00fan er megin tilgangur fer\u00f0alagsins e\u00f0a ekki. 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