{"id":34787,"date":"2021-01-14T11:33:00","date_gmt":"2021-01-14T11:33:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=34787"},"modified":"2026-01-27T11:52:25","modified_gmt":"2026-01-27T11:52:25","slug":"matarsmidjan-9","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matarsmidjan-9\/","title":{"rendered":"The food factory"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Asterisk Gourmet Popcorn<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Mat\u00eds operates a so-called food workshop. The food factory is in fact a kitchen and processing facility with a variety of equipment, appliances and utensils available so that it is possible to carry out a variety of food processing in the facility. Processing may take place provided that it has obtained the required operating license or certification.<\/em><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><em>One of the entrepreneurs who has worked on her projects in Matarsmi\u00f0jan is \u00c1sthildur Bj\u00f6rgvinsd\u00f3ttir at \u00c1str\u00edk Gourmet Poppkorn.<\/em><\/h4>\n\n\n\n<p>\u00c1sthildur Bj\u00f6rgvinsd\u00f3ttir is behind the brand, but she had enjoyed experiments and challenges in the kitchen for years. The pop production actually started in the kitchen of her home where she kept trying and people around her were very interested in tasting and getting recipes. In 2015, she took the popcorn to the food market, where it was very well received. After that, she started looking at the possibilities of bringing this into production and sale and then looked to Mat\u00eds where she got access to facilities in a commercial kitchen, as well as instructions and teaching.<\/p>\n\n\n\n<p>\u00c1sthildur imports non-genetically modified popcorn from the south of France of the so-called &quot;mushroom&quot; type that pops into large balls. They are rolled up from caramel that is made from scratch by herself or her colleagues. That caramel is made with care as caramels were made in the old days with Icelandic butter, flake salt and other delicacies. The basic recipe for the caramel pop has remained the same from the beginning, the same good ingredients are always used and no additives are added. The production requires great precision and meticulousness, which \u00c1sthildur believes is the key to success.<\/p>\n\n\n\n<p>Alls kyns tegundir af poppi eru f\u00e1anlegar fr\u00e1 merkinu \u00c1str\u00edk Gourmet Poppkorn og \u00feau eru \u00ed raun alltaf a\u00f0 pr\u00f3fa eitthva\u00f0 n\u00fdtt. Sem d\u00e6mi m\u00e1 nefna popp me\u00f0 r\u00f3smar\u00edni, lakkr\u00eds e\u00f0a k\u00f3kos. Vins\u00e6lasta tegundin er \u00fe\u00f3 karamellupopp me\u00f0 sj\u00e1varsalti sem til d\u00e6mis m\u00e1 bor\u00f0a eins og \u00fea\u00f0 kemur fyrir, setja \u00ed og ofan \u00e1 k\u00f6kur og bollur \u00e1 bolludaginn, bera fram me\u00f0 ostum og setja ofan \u00e1 \u00eds og kaffidrykki. Karamellupopp m\u00e1 l\u00edka para me\u00f0 drykkjum og setja \u00ed gjafak\u00f6rfur. Einnig hefur veri\u00f0 vins\u00e6lt a\u00f0 panta st\u00f3ra skammta af nokkrum brag\u00f0tegundum og gera eins konar popp-bar \u00ed veislum e\u00f0a \u00e1 vi\u00f0bur\u00f0um. Poppi\u00f0 er a\u00f0 auki f\u00e1anlegt \u00ed \u00fdmsum matv\u00f6ru- og s\u00e9rv\u00f6ruverslunum.<\/p>\n\n\n\n<p>More information about&nbsp;<em>Asterisk Gourmet Popcorn&nbsp;<\/em>can be found at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.astrik.is\/?lang=en\" target=\"_blank\">the company&#039;s website.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"521\" src=\"https:\/\/new.matis.is\/wp-content\/uploads\/2021\/02\/astrik.png\" alt=\"\" class=\"wp-image-34788\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/astrik.png 785w, https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/astrik-300x199.png 300w, https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/astrik-768x510.png 768w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00c1str\u00edk Gourmet Poppkorn Hj\u00e1 Mat\u00eds er starfr\u00e6kt svok\u00f6llu\u00f0 matarsmi\u00f0ja. Matarsmi\u00f0jan er \u00ed raun eldh\u00fas og vinnslua\u00f0sta\u00f0a me\u00f0 fj\u00f6lbreyttum b\u00fana\u00f0i, t\u00e6kjum [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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