{"id":34804,"date":"2021-01-28T11:52:00","date_gmt":"2021-01-28T11:52:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=34804"},"modified":"2026-01-27T11:31:31","modified_gmt":"2026-01-27T11:31:31","slug":"matarsmidjan-10","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matarsmidjan-10\/","title":{"rendered":"The Food Workshop"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Feel Iceland<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Mat\u00eds operates a so-called food workshop. The food factory is in fact a kitchen and processing facility with a variety of equipment, appliances and utensils available so that it is possible to carry out a variety of food processing in the facility. Processing may take place provided that it has obtained the required operating license or certification.<\/em><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Two of the entrepreneurs who started their operations in Matarsmi\u00f0jan are Hr\u00f6nn Margr\u00e9t Magn\u00fasd\u00f3ttir and Krist\u00edn \u00ddr P\u00e9tursd\u00f3ttir at Feel Iceland<\/em><\/h4>\n\n\n\n<p>Hr\u00f6nn and Krist\u00edn are behind the company Feel Iceland, but they joined forces in 2013 when they founded the company to manage the production and marketing of pure and effective collagen cosmetics and food supplements. Hr\u00f6nn got the idea when she rented a space in Sj\u00e1varklasinn&#039;s Entrepreneurship Center and saw what great potential lies in increasing the value of Icelandic seafood, but they are in a special category in terms of quality and freshness. They were interested in promoting better utilization and creating high-quality products that would make people feel better, while at the same time contributing to less waste.<\/p>\n\n\n\n<p>Vi\u00f0 fiskvei\u00f0ar \u00e1 \u00cdslandi falla til \u00fdmsar hli\u00f0arafur\u00f0ir eins og fiskro\u00f0 sem er yfirleitt l\u00edti\u00f0 n\u00fdtt \u00fer\u00e1tt fyrir a\u00f0 b\u00faa yfir \u00fdmsum g\u00f3\u00f0um eiginleikum. Feel Iceland kollageni\u00f0 er unni\u00f0 \u00far \u00edslensku fiskro\u00f0i og unni\u00f0 eftir k\u00fanstarinnar reglum af einum besta kollagen framlei\u00f0anda heims sem sta\u00f0settur er \u00ed Kanada. P\u00f6kkun og vinnsla \u00e1 efninu fer svo fram \u00e1 Greniv\u00edk \u00ed Eyjafir\u00f0i. Engum aukaefnum er b\u00e6tt \u00ed v\u00f6runa en h\u00fan er \u00fe\u00f3 unnin \u00e1 \u00feann h\u00e1tt a\u00f0 ekkert fiskbrag\u00f0 situr eftir \u00ed henni. Kollagen er eitt helsta uppbyggingarpr\u00f3tein l\u00edkamans og hefur g\u00f3\u00f0 \u00e1hrif \u00e1 h\u00fa\u00f0, h\u00e1r, neglur, bein og li\u00f0i. Me\u00f0 aldrinum minnkar n\u00e1tt\u00farleg framlei\u00f0sla l\u00edkamans \u00e1 kollageni og \u00fev\u00ed hentar vel a\u00f0 taka \u00fea\u00f0 inn sem f\u00e6\u00f0ub\u00f3t.<\/p>\n\n\n\n<p>Feel Iceland collagen is in powder form so it can be easily mixed into most foods such as whipped cream, porridge, and all kinds of drinks, but it is suitable for daily intake. Capsules are also available for those who prefer it, mixed with substances that are specifically designed to combat skin aging and reduce joint pain. In 2019, a caffeinated beverage that contains collagen from Feel Iceland and is called Collab was also launched on the market. It is available in a variety of flavors in most stores and has enjoyed great popularity. Feel Iceland will also offer skin serums in the coming weeks that contain collagen, enzymes from Icelandic cod and hyaluronic acid which has a very good effect on the health and appearance of the skin.<\/p>\n\n\n\n<p>More information about&nbsp;<em>Feel Iceland Collagen&nbsp;<\/em>can be found at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/feeliceland.com\/\" target=\"_blank\">the company&#039;s website.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/new.matis.is\/wp-content\/uploads\/2021\/02\/O\u0308ll-faedubo\u0301taefni-1-1024x536.png\" alt=\"\" class=\"wp-image-34807\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/O\u0308ll-faedubo\u0301taefni-1-1024x536.png 1024w, https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/O\u0308ll-faedubo\u0301taefni-1-300x157.png 300w, https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/O\u0308ll-faedubo\u0301taefni-1-768x402.png 768w, https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/O\u0308ll-faedubo\u0301taefni-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Feel Iceland Hj\u00e1 Mat\u00eds er starfr\u00e6kt svok\u00f6llu\u00f0 matarsmi\u00f0ja. Matarsmi\u00f0jan er \u00ed raun eldh\u00fas og vinnslua\u00f0sta\u00f0a me\u00f0 fj\u00f6lbreyttum b\u00fana\u00f0i, t\u00e6kjum og [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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