{"id":34946,"date":"2019-08-04T10:53:00","date_gmt":"2019-08-04T10:53:00","guid":{"rendered":"https:\/\/new.matis.is\/?p=34946"},"modified":"2021-06-04T15:42:58","modified_gmt":"2021-06-04T15:42:58","slug":"zara-larsson-og-josh-harte-einkakokkur-ed-sheeran-heimsottu-matis","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/zara-larsson-og-josh-harte-einkakokkur-ed-sheeran-heimsottu-matis\/","title":{"rendered":"Zara Larsson and Josh Harte, Ed Sheeran&#039;s private chef, visited Mat\u00eds"},"content":{"rendered":"<h4 class=\"wp-block-heading\">On Monday, Mat\u00eds received a remarkable number of visitors to get acquainted with Icelandic entrepreneurship in the field of food, as well as several projects that Mat\u00eds is working on in connection with food innovation.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">After a great concert, Ed Sheeran&#039;s private chef Josh Harte and also singer Zara Larsson came with a beautiful entourage to learn about the powerful innovation work that Mat\u00eds has been working on in recent years and to meet a group of food entrepreneurs. They got to know 3D food printing, which is part of the FutureKitchen project funded by EIT Food, but also a project funded by AVS, T\u00e6kni\u00fer\u00f3unarsj\u00f3\u00f0ur and FutureFish, with the aim of better connecting consumers to the origin of food. Mat\u00eds&#039; experts printed various delicacies from Icelandic ingredients in various forms. Then they were sent into the world of virtual reality and got to experience fishing and fish processing, as well as three-dimensional printing of fish by-products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2927-1024x739.jpg\" alt=\"\" class=\"wp-image-38197\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2927-1024x739.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2927-300x217.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2927-768x554.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2927-18x12.jpg 18w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2927.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Josh Harte with Herborga Hjelm.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Josh og matarfrumkv\u00f6\u00f0larnir \u00e1ttu s\u00ed\u00f0an langan s\u00ed\u00f0degisver\u00f0 saman \u00fear sem \u00edslensk matarmenning var kynnt, \u00e1samt \u00feeim einst\u00f6ku hr\u00e1efnum sem landi\u00f0 hefur upp \u00e1 a\u00f0 bj\u00f3\u00f0a. Miki\u00f0 var r\u00e6tt um <a href=\"https:\/\/matis.is\/en\/skyrsla\/hrognkelsakollagen-umhverfisvaen-afurd-sustainable-lumpfish-collagen\/\">sustainability<\/a> og hva\u00f0 \u00cdslendingar hafa n\u00e1\u00f0 langt \u00e1 \u00fev\u00ed svi\u00f0i, \u00e1samt matars\u00f3un en Josh er mj\u00f6g umhuga\u00f0 um \u00feau m\u00e1lefni. Bori\u00f0 var fyrir Josh g\u00f3ms\u00e6tt lambakj\u00f6t beint fr\u00e1 b\u00f3nda fr\u00e1 Fj\u00e1rh\u00fasinu sem er me\u00f0 a\u00f0st\u00f6\u00f0u \u00ed Grandi Math\u00f6ll. Svi\u00f0akjammi fr\u00e1 samnefndum sta\u00f0 vakti mikla lukku og undran hj\u00e1 b\u00e6\u00f0i Z\u00f6ru og Josh, sem f\u00e9kk s\u00e9r bita og var mj\u00f6g hrifinn. Einnig var bo\u00f0i\u00f0 upp \u00e1 h\u00e6gelda\u00f0a \u00edslenska bleikju \u00far m\u00f6tuneyti Mat\u00eds sem f\u00e9ll vel \u00ed krami\u00f0 hj\u00e1 Josh. Frumkv\u00f6\u00f0lafyrirt\u00e6ki\u00f0 Nordic Wasabi sem r\u00e6ktar og selur alv\u00f6ru wasabi, kynnti s\u00ednar v\u00f6rur sem p\u00f6ru\u00f0ust vel me\u00f0 lambinu og \u00f6\u00f0rum afur\u00f0um sem bo\u00f0i\u00f0 var upp\u00e1. Einnig kynnti \u00cdslensk Hollusta fyrir Josh \u00farval af s\u00ednum n\u00e1tt\u00farulegu afur\u00f0um \u00far \u00feangi og jurtar\u00edki \u00edslands. Allur maturinn rann svo vel ni\u00f0ur me\u00f0 drykkjum fr\u00e1 frumkv\u00f6\u00f0lafyrirt\u00e6kjunum \u00c1lfur og Himbrima. \u00c1lfur bruggar bj\u00f3r \u00far kart\u00f6fluh\u00fd\u00f0um sem annars finna l\u00edtil sem engin not, og setur \u00feannig sitt mark \u00e1 a\u00f0 vinna gegn matars\u00f3un. Himbrimi framlei\u00f0ir gin og a\u00f0ra sterka drykki sem hafa \u00fe\u00e1 s\u00e9rst\u00f6\u00f0u a\u00f0 vera framleiddir me\u00f0 n\u00e1tt\u00farulegu hr\u00e1efni \u00far villtri n\u00e1tt\u00faru \u00cdslands. S\u00e9rfr\u00e6\u00f0ingar Mat\u00eds kynntu einnig fyrir h\u00f3pnum \u00fer\u00f3unarverkefni tengd \u00edslenskum hr\u00e1efnum og \u00f6flugri vinnu okkar um allt land vi\u00f0 a\u00f0 sty\u00f0ja vi\u00f0 \u00edslenska matarframlei\u00f0slu og menningu, \u00e1samt n\u00fdsk\u00f6pun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2868-739x1024.jpg\" alt=\"\" class=\"wp-image-38199\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2868-739x1024.jpg 739w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2868-217x300.jpg 217w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2868-768x1064.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2868.jpg 794w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The visit went well and the Icelandic food brought great luck. Josh says he has fallen for a country and a nation and can not wait to come here again. He runs a food blog on the road&nbsp;<a href=\"https:\/\/eitfood.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">EIT Food<\/a>&nbsp;of which Mat\u00eds is a founding member.&nbsp;<a href=\"https:\/\/www.eitfood.eu\/blog\/post\/chef-on-tour-ed-sheerans-chef-investigates-for-eit-food\" target=\"_blank\" rel=\"noreferrer noopener\">Here<\/a>&nbsp;can find information about Josh and&nbsp;<a href=\"https:\/\/www.eitfood.eu\/blog\/post\/chef-on-tour-inspiring-stories-of-food-innovation-shared-by-local-heroes-of-the-food-industry\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a>&nbsp;is his first blog on his travels with Ed Sheeran. He will blog about his visit to Iceland and Mat\u00eds in the next few days.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2933-1024x739.jpg\" alt=\"\" class=\"wp-image-38200\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/IMG_2933-1024x739.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2933-300x217.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2933-768x554.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/IMG_2933.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Holly_Zara_IMG_2820-1024x739.jpg\" alt=\"\" class=\"wp-image-38201\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Holly_Zara_IMG_2820-1024x739.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/Holly_Zara_IMG_2820-300x217.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/Holly_Zara_IMG_2820-768x554.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/Holly_Zara_IMG_2820.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00c1 m\u00e1nudaginn f\u00e9kk Mat\u00eds \u00ed heims\u00f3kn merkilega gesti til a\u00f0 kynna s\u00e9r \u00edslenska frumkv\u00f6\u00f0lastarfsemi \u00e1 svi\u00f0i matv\u00e6la \u00e1samt nokkrum verkefnum [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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