{"id":39399,"date":"2019-03-29T12:28:00","date_gmt":"2019-03-29T12:28:00","guid":{"rendered":"https:\/\/matis.is\/?p=39399"},"modified":"2021-06-14T12:30:45","modified_gmt":"2021-06-14T12:30:45","slug":"hvert-verdur-hlutverk-stadbundinna-matvaela-i-ferdathjonustu-framtidarinnar","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/hvert-verdur-hlutverk-stadbundinna-matvaela-i-ferdathjonustu-framtidarinnar\/","title":{"rendered":"What will be the role of local foods in the tourism of the future?"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The food tradition is a large part of the image of the country and the nation, as it reflects culture and history and is marked by time and nature. The food experience is an integral part of the lives of tourists wherever they go, whether it is the main purpose of the trip or not.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1 Nor\u00f0url\u00f6ndum hefur or\u00f0i\u00f0 mikil vakning \u00e1 \u00feeim ver\u00f0m\u00e6tum sem liggja \u00ed sta\u00f0bundinni matv\u00e6laframlei\u00f0slu og matarger\u00f0 b\u00e6\u00f0i fyrir heimamenn og erlenda gesti. A\u00f0 sama skapi er aukin \u00e1hersla l\u00f6g\u00f0 \u00e1 <a href=\"https:\/\/matis.is\/en\/skyrsla\/hrognkelsakollagen-umhverfisvaen-afurd-sustainable-lumpfish-collagen\/\">sustainability<\/a> \u00ed matv\u00e6laframlei\u00f0slu og fer\u00f0a\u00fej\u00f3nustu \u00feannig a\u00f0 jafnv\u00e6gi milli vaxtar og verndar s\u00e9 g\u00e6tt. \u00cd \u00fev\u00ed samhengi vakna spurningar um hvernig hreyfi\u00f6fl eins og loftslagsbreytingar og neysluheg\u00f0un m\u00f3ta \u00e1kvar\u00f0anir sem stu\u00f0la a\u00f0 meiri sj\u00e1lfb\u00e6rni og n\u00fdsk\u00f6pun \u00ed matv\u00e6laframlei\u00f0slu og fer\u00f0a\u00fej\u00f3nustu framt\u00ed\u00f0arinnar. \u00deeim spurningum mun norr\u00e6nn starfsh\u00f3pur sem starfar undir formennsku \u00cdslands \u00ed norr\u00e6nu r\u00e1\u00f0herranefndinni reyna a\u00f0 svara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Icelandic Food Resources under the auspices of the Ministry of Industry and Innovation leads the project in collaboration with the Icelandic Travel Cluster and Mat\u00eds and enjoys the assistance of Icelandic experts. Nordic participants in the project come from Norway, Denmark, Greenland, the Faroe Islands, Finland, \u00c5land and Sweden. Strong co-operation, which has already begun, will seek to enhance the competitiveness of the Nordic countries and support policy-making on the use of local foods in tourism, based on a balance between demand and environmental protection. The project lasts for 3 years, from 2019-2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Information about the project will be available in the coming months on the website of Matarau\u00f0ur \u00cdslands. It will be possible to access information about the project, progress and results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the Icelandic Presidency of the Nordic Council of Ministers, the focus is on young people, the sea and sustainable tourism. Under the auspices of sustainable tourism are in addition to the above project; tourism and nature conservation and the digitalisation of tourism.<\/p>","protected":false},"excerpt":{"rendered":"<p>Matarhef\u00f0 er st\u00f3r hluti af \u00edmynd lands og \u00fej\u00f3\u00f0ar enda speglar h\u00fan menningu og s\u00f6gu og markast af t\u00ed\u00f0arfari og [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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