{"id":39406,"date":"2019-03-20T12:38:00","date_gmt":"2019-03-20T12:38:00","guid":{"rendered":"https:\/\/matis.is\/?p=39406"},"modified":"2021-06-14T12:41:25","modified_gmt":"2021-06-14T12:41:25","slug":"serstada-og-samkeppnisforskot-i-matvaelaframleidslu","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/serstada-og-samkeppnisforskot-i-matvaelaframleidslu\/","title":{"rendered":"Unique position and competitive advantage in food production"},"content":{"rendered":"<h4 class=\"wp-block-heading\">A co-operation forum on Matv\u00e6lalandi\u00f0 \u00cdsland will hold a conference on the uniqueness of Icelandic food production on Wednesday 10 April at 10-12 at Hilton Hotel Nordica.<\/h4>\n\n\n\n<p>The title of the conference is What can you be invited to eat? Unique position and competitive advantage in food production and tourism. The conference will discuss the value of the specialty and the challenges that many nations face in their food production. Demands for safe food, gaining a foothold, respect for the environment and resources, improving public health and healthy livestock will have a major impact on food production around the world in the coming years. Food is playing an increasingly important role in people&#039;s travel experiences and is therefore an important issue in tourism.<\/p>\n\n\n\n<p>Henk Jan Ormel, Veterinary Adviser at the United Nations Food and Agriculture Organization (FAO), discusses the link between food safety and human and animal diseases and how to combat foodborne illness. The uniqueness of Icelandic food production and how to demonstrate it will be discussed, as well as examples of how uniqueness is used in marketing. At the end there will be a panel discussion.<\/p>\n\n\n\n<p>To Matv\u00e6lalandin stand&nbsp;<a href=\"https:\/\/www.si.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Industry Association<\/a>,&nbsp;<a href=\"http:\/\/www.bondi.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Icelandic Farmers&#039; Association<\/a>,&nbsp;<a href=\"https:\/\/gamla.matis.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mat\u00eds<\/a>,&nbsp;<a href=\"https:\/\/www.islandsstofa.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cdslandsstofa<\/a>,&nbsp;<a href=\"https:\/\/www.saf.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tourism Association<\/a>,&nbsp;<a href=\"https:\/\/sfs.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Association of companies in the fishing industry<\/a>,&nbsp;<a href=\"https:\/\/mataraudur.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iceland&#039;s food resources<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.hi.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">University of Iceland<\/a>&nbsp;.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.si.is\/upplysingar-og-utgafa\/a-dofinni\/skraning\/nanar\/1632\" target=\"_blank\" rel=\"noreferrer noopener\">Here<\/a>&nbsp;you can register for the conference.<\/p>","protected":false},"excerpt":{"rendered":"<p>Samstarfsvettvangur um Matv\u00e6lalandi\u00f0 \u00cdsland efnir til r\u00e1\u00f0stefnu um s\u00e9rst\u00f6\u00f0u \u00edslenskrar matv\u00e6laframlei\u00f0slu mi\u00f0vikudaginn 10. apr\u00edl kl. 10-12 \u00e1 Hilton H\u00f3tel Nordica. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-39406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e9rsta\u00f0a og samkeppnisforskot \u00ed matv\u00e6laframlei\u00f0slu - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/serstada-og-samkeppnisforskot-i-matvaelaframleidslu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9rsta\u00f0a og samkeppnisforskot \u00ed matv\u00e6laframlei\u00f0slu - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Samstarfsvettvangur um Matv\u00e6lalandi\u00f0 \u00cdsland efnir til r\u00e1\u00f0stefnu um s\u00e9rst\u00f6\u00f0u \u00edslenskrar matv\u00e6laframlei\u00f0slu mi\u00f0vikudaginn 10. apr\u00edl kl. 10-12 \u00e1 Hilton H\u00f3tel Nordica. 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