{"id":39658,"date":"2018-10-01T15:21:00","date_gmt":"2018-10-01T15:21:00","guid":{"rendered":"https:\/\/matis.is\/?p=39658"},"modified":"2021-06-18T15:23:48","modified_gmt":"2021-06-18T15:23:48","slug":"bitakedjan-blockhain-og-matarlandslagid-orugg-upplysingagjof-fra-baendum-til-neytenda","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/bitakedjan-blockhain-og-matarlandslagid-orugg-upplysingagjof-fra-baendum-til-neytenda\/","title":{"rendered":"Blockhain and Matarlandslagi\u00f0 - secure information from farmers to consumers"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Yesterday was in many ways interesting in the history of Mat\u00eds, but then the last farmers&#039; market was in Hofs\u00f3s this summer, but the market was a joint project of farmers in Skagafj\u00f6r\u00f0ur and Mat\u00eds and the project was financially supported by the Agricultural Productivity Fund. In addition, for the first time, as far as is known, minced meat was sold directly to consumers, as production and trade are completely transparent.<\/h4>\n\n\n\n<p>The product of this project was, as stated above, very popular farmers markets as well as the website,&nbsp;<a href=\"http:\/\/www.matarlandslagid.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.matarlandslagid.is<\/a>&nbsp;where blockchain technology is used to ensure the traceability of information from farmers to consumers. The bit chain technology in Matarlandslagi\u00f0 is a collaborative project&nbsp;<a href=\"http:\/\/www.advania.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advania<\/a>&nbsp;and Mat\u00eds.&nbsp;<\/p>\n\n\n\n<p>To see and better understand this bit chain technology, you can click on it&nbsp;<a href=\"http:\/\/matarlandslagid.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">The food landscape<\/a>&nbsp;-&gt; on the top right, click on &quot;<strong>FARMERS MARKET<\/strong>&quot;-&gt; click on&quot;<strong>Open overview map<\/strong>&quot;-&gt; click on&quot;<strong>6. Birkihl\u00ed\u00f0<\/strong>&quot;On the left side of the page and on the page that appears then you can see a green tab with this information.&nbsp;<\/p>\n\n\n\n<p>When it comes to traceability and transparency, it can clearly be said that this is a revolution in terms of providing information from farmers to consumers.&nbsp;<\/p>\n\n\n\n<p>Heimir, Gulli and \u00der\u00e1inn got Svein Margeirsson, CEO of Mat\u00eds, in an interview about this in B\u00edt \u00e1 Bylgjan and it was stated in Sveinn&#039;s case that certain changes need to be made to the law so that farmers can create added value, for themselves and the nation as a whole.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.visir.is\/k\/3296c84d-8cb9-456c-ba60-e20711647223-1538381090339\" target=\"_blank\" rel=\"noreferrer noopener\">The interview with Svein<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00e6rdagurinn var a\u00f0 m\u00f6rgu leyti \u00e1hugaver\u00f0ur \u00ed s\u00f6gu Mat\u00eds en \u00fe\u00e1 var s\u00ed\u00f0asti b\u00e6ndamarka\u00f0ur \u00e1 Hofs\u00f3si \u00feetta sumari\u00f0, en marka\u00f0urinn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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