{"id":40204,"date":"2018-01-03T13:13:00","date_gmt":"2018-01-03T13:13:00","guid":{"rendered":"https:\/\/matis.is\/?p=40204"},"modified":"2021-09-10T13:42:20","modified_gmt":"2021-09-10T13:42:20","slug":"astalysi-lysi-og-astaxanthin","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/astalysi-lysi-og-astaxanthin\/","title":{"rendered":"AstaL\u00fdsi - fish oil and astaxanthin"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The innovation companies KeyNatura and Margildi have started a formal collaboration between them and have signed an agreement to that effect. The companies operate in both the production and sale of Icelandic health products, including astaxanthin and herring fish oil, but Margildi has, among other things, collaborated with Mat\u00eds.&nbsp;<\/h4>\n\n\n\n<p>The innovation companies&nbsp;<strong>KeyNatura<\/strong>&nbsp;and&nbsp;<strong>Margildi<\/strong>&nbsp;have entered into a formal co-operation between themselves and have signed an agreement to that effect. The companies operate in both the production and sale of Icelandic hygiene products, including astaxanthin and herring fish oil. Together they have developed a new unique blend in the field of hygiene products called&nbsp;<a href=\"https:\/\/www.keynatura.com\/en\/product\/astaomega\/\" target=\"_blank\" rel=\"noreferrer noopener\">AstaL\u00fdsi<\/a>. AstaL\u00fdsi is available in the main pharmacies and health food stores, such as Lyfja, Heilsuh\u00fasi\u00f0, Mamma Veit Best and Lyf &amp; Heilsa. More outlets are expected in the coming months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KeyNatura<\/h3>\n\n\n\n<p>KeyNatura is a dynamic biotechnology company specializing in algae cultivation for the food supplement and pharmaceutical market. The company started operations in 2014 and produces the material\u00a0<a href=\"https:\/\/keynatura.com\/astaxanthin\/?lang=is\" target=\"_blank\" rel=\"noreferrer noopener\">Astaxanthin<\/a>, which is a natural antioxidant produced from algae. The company offers consumers high quality products that strengthen health and there are three products newly launched on the market;\u00a0<a href=\"https:\/\/www.keynatura.com\/product\/energy\/\" target=\"_blank\" rel=\"noreferrer noopener\">AstaOrka<\/a>,\u00a0<a href=\"https:\/\/keynatura.com\/vara\/astaomega\/?lang=is\" target=\"_blank\" rel=\"noreferrer noopener\">AstaOmega<\/a>\u00a0and now\u00a0<a href=\"https:\/\/www.keynatura.com\/en\/product\/astaomega\/\" target=\"_blank\" rel=\"noreferrer noopener\">AstaL\u00fdsi<\/a>. Astaxanthin is one of nature&#039;s most powerful antioxidants and has a variety of effects on the body. Astaxanthin is known for beneficial effects on the skin, cardiovascular system, endurance and energy recovery after exertion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Margildi<\/h3>\n\n\n\n<p>Margildi produces tasty herring halibut which is available, for example, from Hagkaup, Fisherman&#039;s fishmonger and Fr\u00fa Lauga under the Fisherman brand, but has also been sold to the United States and Europe. Margildi&#039;s Herring Fillet received the international quality award &quot;The Superior Taste Award&quot; iTQi recently. summer and its consumption is considered a pleasurable experience according to consumer reviews.<\/p>\n\n\n\n<p>The plural also has in&nbsp;<strong>collaboration with Mat\u00eds<\/strong>&nbsp;and several Icelandic food producers have developed solutions to utilize the herring oil as an Omega-3 source in foods such as fish cakes, fresh pasta, peanut butter, skyr, butter, hummus, cold sauces and dips, snacks and bread. In this way, the nutritional value of these foods will be even higher than they would otherwise be.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">For more information<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Baldur \u00d3lafsson, Marketing Director of KeyNatura,&nbsp;<a href=\"mailto:baldur@keynatura.com\">baldur@keynatura.com<\/a>, 893-6988<\/li><li>Snorri Hreggvi\u00f0sson, CEO of Margildi,&nbsp;<a href=\"mailto:snorri@margildi.is\">snorri@margildi.is<\/a>, 862-2442<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>N\u00fdsk\u00f6punarfyrirt\u00e6kin&nbsp;KeyNatura&nbsp;og&nbsp;Margildi&nbsp;hafa hafi\u00f0 formlegt samstarf s\u00edn \u00e1 milli og hafa undirrita\u00f0 samning \u00feess efnis. Fyrirt\u00e6kin starfa b\u00e6\u00f0i \u00e1 svi\u00f0i framlei\u00f0slu og [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-40204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AstaL\u00fdsi - l\u00fdsi og astaxanthin - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/astalysi-lysi-og-astaxanthin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AstaL\u00fdsi - l\u00fdsi og astaxanthin - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"N\u00fdsk\u00f6punarfyrirt\u00e6kin&nbsp;KeyNatura&nbsp;og&nbsp;Margildi&nbsp;hafa hafi\u00f0 formlegt samstarf s\u00edn \u00e1 milli og hafa undirrita\u00f0 samning \u00feess efnis. 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