{"id":40355,"date":"2017-08-11T00:34:00","date_gmt":"2017-08-11T00:34:00","guid":{"rendered":"https:\/\/matis.is\/?p=40355"},"modified":"2021-08-16T14:44:49","modified_gmt":"2021-08-16T14:44:49","slug":"heilindi-mikilvaeg-i-verslun-med-matvaeli","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/heilindi-mikilvaeg-i-verslun-med-matvaeli\/","title":{"rendered":"Integrity important in the food trade"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Integrity in business is a prerequisite for trust. Integrity in the food trade is the key to long-term consumer spending. Shocks have hit food producers and consumers, and confidence has been eroded by scandals that distort the food industry. Mat\u00eds is a participant in the project MatarHeilindi.<\/h4>\n\n\n\n<p>Well-known examples of scandals that have shaken the food industry include 1985, where ethylene glycol (often used as a solvent and antifreeze) was found in measurable amounts in Austrian wines. In 2008, melamine was found in powdered milk in China. Many people still remember that in 2013 there was something about horsemeat being sold as beef. Then we can mention\u00a0<a href=\"https:\/\/www.europol.europa.eu\/operations\/opson\" target=\"_blank\" rel=\"noreferrer noopener\">OPSON features Europol<\/a>\u00a0during the year this year and last year which dealt with cheating in the food trade and most recently analysis\u00a0<a href=\"https:\/\/www.mast.is\/is\/um-mast\/frettir\/frettir\/sniklalyfi-fipronil-i-hollenskum-eggjum\" target=\"_blank\" rel=\"noreferrer noopener\">fipronils in eggs<\/a>. It is worth mentioning that legal provisions on the responsibility of food companies for the safety of the food they produce, handle and distribute.<\/p>\n\n\n\n<p>Mat\u00eds has participated in the project&nbsp;<em>MatarHeilindi<\/em>&nbsp;(e.&nbsp;<a href=\"http:\/\/foodintegrity.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">FoodIntegrity<\/a>) from the beginning of 2014. The project aims to develop methods to detect and prevent fraud in the European food industry. The project is led by Fera, the British Food and Drug Administration. The project is funded by the Seventh European Framework Program for Research and Development.<\/p>\n\n\n\n<p><em>MatarHeilindi<\/em>&nbsp;deal with food that is whole \/ intact or in perfect condition, ie that buyers can safely deliver the product they think they are buying. Consumers or other stakeholders in the European food value chain need to be assured of safety, reliability and quality. Integrity in the food industry is a key factor in increasing the value of the continent&#039;s bioeconomy. The integrity of European foods is constantly threatened by fraudulent labels or imitations sold to reap the benefits of its added value. The project is intended to be a focal point in international coordination in the use of research and development to ensure the integrity of European food with the participation of the project&#039;s core group.<\/p>\n\n\n\n<p>Further information about the project is provided&nbsp;<a href=\"https:\/\/gamla.matis.is\/matis\/mannaudur\/starfsfolk-og-simanumer\/persona\/108\/fyrirtaeki\/1\">J\u00f3nas R. Vi\u00f0arsson<\/a>, director of Mat\u00eds.<\/p>","protected":false},"excerpt":{"rendered":"<p>Heilindi \u00ed vi\u00f0skiptum er forsenda trausts. Heilindi \u00ed vi\u00f0skiptum me\u00f0 matv\u00e6li eru lykillinn sem l\u00fdkur upp pyngjum neytenda til langframa. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-40355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heilindi mikilv\u00e6g \u00ed verslun me\u00f0 matv\u00e6li - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/heilindi-mikilvaeg-i-verslun-med-matvaeli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heilindi mikilv\u00e6g \u00ed verslun me\u00f0 matv\u00e6li - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Heilindi \u00ed vi\u00f0skiptum er forsenda trausts. 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