{"id":40491,"date":"2017-02-17T10:58:00","date_gmt":"2017-02-17T10:58:00","guid":{"rendered":"https:\/\/matis.is\/?p=40491"},"modified":"2021-07-20T10:59:57","modified_gmt":"2021-07-20T10:59:57","slug":"samstarf-um-verdmaetaskopun-voruthroun-og-kynningu-a-geitaafurdum","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/samstarf-um-verdmaetaskopun-voruthroun-og-kynningu-a-geitaafurdum\/","title":{"rendered":"Collaboration on value creation, product development and promotion of goat products"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Mat\u00eds and Geitfj\u00e1rr\u00e6ktarf\u00e9lag \u00cdslands, expressed their willingness to increase cooperation, with increased value creation, product development and promotion of goat products as a goal earlier this week.<\/h4>\n\n\n\n<p>Mat\u00eds and Geitfj\u00e1rr\u00e6ktarf\u00e9lagi\u00f0 believe that increased research in connection with goat breeding, the application of information and biotechnology and the introduction of goats can lay the foundation for a change in thinking about innovation and technological revolution in agriculture in Iceland, increase the production of healthy and nutritious food and at the same time promote food. and by-products that today are generated as waste from the food industry, restaurants and households.&nbsp;<\/p>\n\n\n\n<p>The goat has been part of the Icelandic bioeconomy since the settlement and is one of the nation&#039;s genetic resources. The goat&#039;s milk, meat, skins and wool have been used since the settlement and various goat products, such as oatmeal, goat liver and goat land, have been placed in the context of the healing power of living resources.<\/p>\n\n\n\n<p>In recent years, Mat\u00eds has achieved very good results in joining the International Research and Innovation Fund, in collaboration with Icelandic and foreign companies and institutions. Mat\u00eds will seek to introduce the Icelandic goat and opportunities for innovation related to it to its partners in Iceland and abroad.<\/p>\n\n\n\n<p>In an era of challenges in the areas of food security, nutritional security and public health and major changes in demographics around the world, it is important to look in a new way at utilizing Iceland&#039;s genetic resources and cultural heritage related to agriculture, opportunities in and near urban areas and the use of international technology and marketing. value creation and improved public health. User-centered product and service design, guided by sustainable development, is fundamental in this context.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.geit.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">Geitfj\u00e1rr\u00e6ktarf\u00e9lag \u00cdslands<\/a>&nbsp;was founded in 1991. The association is an interest group of goat breeders in Iceland, but there are a total of more than 1000 winter-fed goats - oats and chickens - in Iceland. The role of the company is to promote the protection and breeding of the Icelandic goat population and to look for ways to improve utilization and increase the value of goat products.<\/p>\n\n\n\n<p><a href=\"https:\/\/gamla.matis.is\/\">Mat\u00eds<\/a>&nbsp;is a powerful knowledge company that engages in diverse research, service and innovation in the food and biotechnology industry, with increased value creation, improved food security and improved public health as a goal.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mat\u00eds og Geitfj\u00e1rr\u00e6ktarf\u00e9lag \u00cdslands, l\u00fdstu&nbsp;yfir vilja til aukins samstarfs, me\u00f0 aukna ver\u00f0m\u00e6task\u00f6pun, v\u00f6ru\u00fer\u00f3un og kynningu \u00e1 geitaafur\u00f0um a\u00f0 markmi\u00f0i fyrr&nbsp;\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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