{"id":40729,"date":"2016-05-27T10:09:00","date_gmt":"2016-05-27T10:09:00","guid":{"rendered":"https:\/\/matis.is\/?p=40729"},"modified":"2021-07-25T10:13:41","modified_gmt":"2021-07-25T10:13:41","slug":"ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/","title":{"rendered":"Do not get confused! Mat\u00eds is not Matv\u00eds who is not MAST\u2026 .."},"content":{"rendered":"<h4 class=\"wp-block-heading\">Not only are the names of these units chemically similar, but their subject matter is in many respects the same; food! So it&#039;s not at all strange that people get confused. And to add gray on top of black, they are based or have a branch in almost the same area in Reykjav\u00edk.<\/h4>\n\n\n\n<p>MAST (Matv\u00e6lastofnun): Matv\u00e6lastofnun provides administration, control, education and services to fisheries, agriculture, companies and consumers in order to promote animal health and welfare, plant health and safety, health and quality of food.&nbsp;<strong>Location:<\/strong>&nbsp;Selfoss, a district of veterinarians nationwide and at St\u00f3rh\u00f6f\u00f0i 23.&nbsp;<strong>Home page:<\/strong>&nbsp;<a href=\"http:\/\/www.mast.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.mast.is<\/a><\/p>\n\n\n\n<p>Matv\u00eds: MATV\u00cdS is an association of craftsmen in the food and restaurant industry, ie bakers, cake makers, waiters, butchers, chefs, students and others who work with serving, cooking and selling food and the association decides to accept.&nbsp;<strong>Location:<\/strong>&nbsp;St\u00f3rh\u00f6f\u00f0i 31.&nbsp;<strong>Home page:<\/strong>&nbsp;<a href=\"http:\/\/www.matvis.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.matvis.is<\/a><\/p>\n\n\n\n<p>Mat\u00eds (Matv\u00e6laranns\u00f3knir \u00cdslands): Mat\u00eds is a knowledge company that carries out diverse research, service and innovation work in the food and biotechnology industry. Mat\u00eds provides advice and services to companies in the fisheries and agriculture sectors, as well as the Icelandic state. For example, Mat\u00eds is involved in the development of new products and processes for companies and has an important role to play in terms of food quality and safety. Mat\u00eds has no supervisory role.&nbsp;<strong>Location:<\/strong>&nbsp;V\u00ednlandslei\u00f0 12 and in several places in the countryside.&nbsp;<strong>Home page:<\/strong>&nbsp;<a href=\"https:\/\/gamla.matis.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.matis.is<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ekki n\u00f3g me\u00f0 a\u00f0 n\u00f6fn \u00feessara eininga s\u00e9u keiml\u00edk heldur er umfj\u00f6llunarefni \u00feeirra a\u00f0 m\u00f6rgu leyti \u00fea\u00f0 sama; matur! \u00dea\u00f0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-40729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST..... - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST..... - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Ekki n\u00f3g me\u00f0 a\u00f0 n\u00f6fn \u00feessara eininga s\u00e9u keiml\u00edk heldur er umfj\u00f6llunarefni \u00feeirra a\u00f0 m\u00f6rgu leyti \u00fea\u00f0 sama; matur! \u00dea\u00f0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T10:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-25T10:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a\"},\"headline\":\"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST&#8230;..\",\"datePublished\":\"2016-05-27T10:09:00+00:00\",\"dateModified\":\"2021-07-25T10:13:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\"},\"wordCount\":327,\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"image\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg\",\"articleSection\":[\"Fr\u00e9ttir\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\",\"url\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\",\"name\":\"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST..... - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg\",\"datePublished\":\"2016-05-27T10:09:00+00:00\",\"dateModified\":\"2021-07-25T10:13:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg\",\"width\":1155,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matis.is\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST&#8230;..\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matis.is\/#website\",\"url\":\"https:\/\/matis.is\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matis.is\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/matis.is\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\/\/matis.is\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/matisiceland\",\"https:\/\/x.com\/matisiceland\",\"https:\/\/www.instagram.com\/matisiceland\/\",\"https:\/\/www.linkedin.com\/matisiceland\/\",\"https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a\",\"name\":\"admin\",\"sameAs\":[\"https:\/\/matis.mareframe.eu\"],\"url\":\"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do not get confused! Mat\u00eds is not Matv\u00eds who is not MAST ..... - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/","og_locale":"en_GB","og_type":"article","og_title":"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST..... - Mat\u00eds","og_description":"Ekki n\u00f3g me\u00f0 a\u00f0 n\u00f6fn \u00feessara eininga s\u00e9u keiml\u00edk heldur er umfj\u00f6llunarefni \u00feeirra a\u00f0 m\u00f6rgu leyti \u00fea\u00f0 sama; matur! \u00dea\u00f0 [&hellip;]","og_url":"https:\/\/matis.is\/en\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2016-05-27T10:09:00+00:00","article_modified_time":"2021-07-25T10:13:41+00:00","og_image":[{"width":1155,"height":420,"url":"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/"},"author":{"name":"admin","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a"},"headline":"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST&#8230;..","datePublished":"2016-05-27T10:09:00+00:00","dateModified":"2021-07-25T10:13:41+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/"},"wordCount":327,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg","articleSection":["Fr\u00e9ttir"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/","url":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/","name":"Do not get confused! Mat\u00eds is not Matv\u00eds who is not MAST ..... - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg","datePublished":"2016-05-27T10:09:00+00:00","dateModified":"2021-07-25T10:13:41+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg","width":1155,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/frettir\/ekki-ruglast-matis-er-ekki-matvis-sem-er-ekki-mast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Ekki ruglast! Mat\u00eds er ekki Matv\u00eds sem er ekki MAST&#8230;.."}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]},{"@type":"Person","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a","name":"admin","sameAs":["https:\/\/matis.mareframe.eu"],"url":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"}]}},"spectra_custom_meta":{"_edit_lock":["1627208022:5"],"_wp_old_date":["2021-07-25"],"_thumbnail_id":["40730"],"_wp_page_template":["templates\/template-cover.php"],"_edit_last":["5"],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_yoast_wpseo_primary_category":["1973"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"wpmm_postgrid_views":["470"],"_uag_css_file_name":["uag-css-40729.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1774608973\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg",1155,420,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes-300x109.jpg",300,109,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes-768x279.jpg",768,279,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes-1024x372.jpg",1024,372,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg",1155,420,false],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg",1155,420,false],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/Mast_Matvis_Matis_LoRes.jpg",18,7,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"Ekki n\u00f3g me\u00f0 a\u00f0 n\u00f6fn \u00feessara eininga s\u00e9u keiml\u00edk heldur er umfj\u00f6llunarefni \u00feeirra a\u00f0 m\u00f6rgu leyti \u00fea\u00f0 sama; matur! \u00dea\u00f0 [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/40729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=40729"}],"version-history":[{"count":1,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/40729\/revisions"}],"predecessor-version":[{"id":40731,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/40729\/revisions\/40731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/40730"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=40729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=40729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=40729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}