{"id":40737,"date":"2016-05-19T10:22:00","date_gmt":"2016-05-19T10:22:00","guid":{"rendered":"https:\/\/matis.is\/?p=40737"},"modified":"2021-09-10T14:08:22","modified_gmt":"2021-09-10T14:08:22","slug":"matur-er-mikils-virdi-nyir-straumar-og-markadssetning-matvaela","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matur-er-mikils-virdi-nyir-straumar-og-markadssetning-matvaela\/","title":{"rendered":"Food is valuable - new trends and food marketing"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Food is of great value is the title of a conference that will be held in Silfurberg in Harpa today, Thursday 19 May. A co-operation forum on Matv\u00e6lalandi\u00f0 \u00cdsland will host the conference and focus on the future and ways to increase the value of the food resources that Icelanders have.<\/h4>\n\n\n\n<p>The keynote speaker at the conference is&nbsp;<em>Birthe Linddal<\/em>, a Danish expert in futurology, who gives a talk on the latest trends and trends in the food sector. A number of other presentations will be given on new ways to increase the value of products, the policy of Icelandic companies and experience stories will be told of innovative methods to reach consumers. Gunnar Bragi Sveinsson, Minister of Fisheries and Agriculture, addresses the guests, while H\u00f6r\u00f0ur Kristinsson, Director of Research and Innovation at Mat\u00eds, will chair the conference.<\/p>\n\n\n\n<p>The conference begins with a lunch refreshment at 12.00 in the care of the chefs Gunnar Gunnar Kristinsson, head chef in Harpa, and G\u00edsli Matth\u00edas Au\u00f0unsson, owner of Slipp in the Westman Islands and Food and drink in Reykjav\u00edk.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Matv\u00e6lalandi\u00f0 \u00cdsland is a co-operation platform between the Farmers&#039; Association of Iceland, the University of Iceland, \u00cdslandsstofa, Mat\u00eds, the Association of Tourism, the Association of Companies in the Fisheries Sector, the Association of Industry and the Ministry of Industry and Innovation. This is the fourth time that these parties are holding a conference under the auspices of Matv\u00e6lalandi\u00f0 \u00cdsland, but the first was in November 2012.<\/p>\n\n\n\n<p>Further information on the website of the Confederation of Icelandic Industries,&nbsp;<a href=\"http:\/\/www.si.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.si.is<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Matur er mikils vir\u00f0i er yfirskrift r\u00e1\u00f0stefnu sem haldin ver\u00f0ur \u00ed Silfurbergi \u00ed H\u00f6rpu \u00ed dag, fimmtudaginn 19. ma\u00ed. Samstarfsvettvangur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-40737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matur er mikils vir\u00f0i \u2013 n\u00fdir straumar og marka\u00f0ssetning matv\u00e6la - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/matur-er-mikils-virdi-nyir-straumar-og-markadssetning-matvaela\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matur er mikils vir\u00f0i \u2013 n\u00fdir straumar og marka\u00f0ssetning matv\u00e6la - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Matur er mikils vir\u00f0i er yfirskrift r\u00e1\u00f0stefnu sem haldin ver\u00f0ur \u00ed Silfurbergi \u00ed H\u00f6rpu \u00ed dag, fimmtudaginn 19. ma\u00ed. 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