{"id":41091,"date":"2015-01-23T09:26:00","date_gmt":"2015-01-23T09:26:00","guid":{"rendered":"https:\/\/matis.is\/?p=41091"},"modified":"2021-07-28T09:29:07","modified_gmt":"2021-07-28T09:29:07","slug":"mjolkursamsalan-og-matis-gera-samstarfssamning-um-rannsoknir-a-skyri-og-mysu","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/mjolkursamsalan-og-matis-gera-samstarfssamning-um-rannsoknir-a-skyri-og-mysu\/","title":{"rendered":"Mj\u00f3lkursamsalan and Mat\u00eds enter into a collaboration agreement on research on skyr and whey"},"content":{"rendered":"<h4 class=\"wp-block-heading\">On the 21st of January Representatives of Mj\u00f3lkursams\u00e4lan and Mat\u00eds signed a five-year collaboration agreement on research on skyr bacteria and whey. According to information from J\u00f3n Axel P\u00e9tursson, MS&#039;s Managing Director of Sales and Marketing, the company is very excited about this collaboration, which the companies have agreed on.<\/h4>\n\n\n\n<p>&quot;There is great value in the skyr and the Icelandic skyr bacterium, as we have seen very clearly from our positive sales development of skyr in the Nordic countries, but last year sales there increased by 85% and are now a total of around and over 13,000 tonnes,&quot; says J\u00f3n Axel. There is every reason to investigate further the Icelandic skyrgeril and its uniqueness and how it can be used to make the skyr an even more valuable export product than it is today. &quot;Gaining access to the qualified and good professionals in science and research who work at Mat\u00eds is therefore very valuable to us and we have high hopes for the future of our collaboration,&quot; says J\u00f3n Axel. &quot;Furthermore, together we intend to better investigate the properties of whey and how it is possible to make more value out of it than is done today.&quot;<\/p>\n\n\n\n<p>According to Oddur M\u00e1r Gunnarsson, Mat\u00eds&#039; business development manager, the company sees a great opportunity in working with MS. Mat\u00eds is a leading research company in food, biotechnology and environmental research and the company is very well equipped to handle projects like this.<\/p>\n\n\n\n<p>&quot;There is a great deal of knowledge within Mat\u00eds about all kinds of microorganisms and that knowledge will be useful for research on skyr and skyr bacteria. Whey is no less an interesting raw material that offers great potential for increased value creation. The collaboration between Mat\u00eds and MS creates enormous opportunities for innovation, &quot;says Oddur M\u00e1r.<\/p>\n\n\n\n<p>&quot;The collaboration with MS also fits in well with the basic values of Mat\u00eds&#039; operations, but the company places emphasis on working on various projects in the food industry, where emphasis is placed on innovation and value addition&quot;, says Oddur M\u00e1r further.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/gamla.matis.is\/media\/ljosmyndir\/MS_Matis_1.2015.jpg\" alt=\"\"><sup>Oddur M\u00e1r Gunnarsson, Mat\u00eds Business Development Manager and J\u00f3n Axel P\u00e9tursson,<br>The Managing Director of Sales and Marketing at MS signs a co-operation agreement between the two companies<\/sup><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00deann 21. jan\u00faar sl. undirritu\u00f0u fulltr\u00faar Mj\u00f3lkursams\u00f6lunnar og Mat\u00eds fimm \u00e1ra samstarfssamning um ranns\u00f3knir \u00e1 skyrgerlum og mysu. Samkv\u00e6mt uppl\u00fdsingum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-41091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mj\u00f3lkursamsalan og Mat\u00eds gera samstarfssamning um ranns\u00f3knir \u00e1 skyri og mysu - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/mjolkursamsalan-og-matis-gera-samstarfssamning-um-rannsoknir-a-skyri-og-mysu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mj\u00f3lkursamsalan og Mat\u00eds gera samstarfssamning um ranns\u00f3knir \u00e1 skyri og mysu - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"\u00deann 21. jan\u00faar sl. undirritu\u00f0u fulltr\u00faar Mj\u00f3lkursams\u00f6lunnar og Mat\u00eds fimm \u00e1ra samstarfssamning um ranns\u00f3knir \u00e1 skyrgerlum og mysu. 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