{"id":41228,"date":"2014-09-15T09:05:00","date_gmt":"2014-09-15T09:05:00","guid":{"rendered":"https:\/\/matis.is\/?p=41228"},"modified":"2021-09-28T11:24:20","modified_gmt":"2021-09-28T11:24:20","slug":"rekjanleiki-skilar-ser-i-haerra-voruverdi","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/rekjanleiki-skilar-ser-i-haerra-voruverdi\/","title":{"rendered":"Traceability results in higher product prices"},"content":{"rendered":"

Food traceability requirements are increasing day by day, whether meat, fish, vegetables or fruit. Mat\u00eds is currently working on projects that will be useful for traceability registration and thus ensure that the origin and processing process of food on the market can be confirmed. At first, the spotlight is on fish products.<\/h4>\n\n\n\n

There has been a great deal of awareness in recent years about the importance of knowing the origin and processing processes of the foods that come on the market. This applies not least to the markets to which Icelanders export the most fish.<\/p>\n\n\n\n

Mat\u00eds is currently working on three projects related to the importance of fish traceability and prevention against fraud in the food industry.<\/p>\n\n\n\n

In connection with the WhiteFish project, a standard has been developed that enables companies to record and manage information on the environmental impact of their production. But by being able to demonstrate the environmental impact of the product and break it down into batches, the results of the project will be used to create producers of cod and haddock products the opportunity to differentiate themselves in markets where the environmental impact of fishing, processing and transport is important.<\/p>\n\n\n\n

In the project WhiteFishMall<\/a> has been working on researching what information can be used to increase sales of fish products from the North Atlantic. Market research has shown that consumers in the UK want better information about where the fish comes from, whether it is caught in an environmentally friendly way, whether the stocks are self-sufficient, nutritional content and the positive positive effects of fish consumption on health, recipes and so on. To meet these consumer requirements, the WhitFishMall project has designed a web solution that can meet these requirements. The look, layout, data revenue and data management have been verified in several value chains and the salary has been tested in several stores in the UK.<\/p>\n\n\n\n

The project Food Integrity<\/a> or Food Integrity, launched in early 2014, aims to leverage research to ensure the integrity of European food and develop methods to detect and prevent fraud in the European food industry.<\/p>\n\n\n\n

Proper handling and storage throughout the production process is the basis for the food to be fit for human consumption, but in the production of food the question always arises about the safety of the food towards the consumer, as a result the requirements for hygiene, good production and traceability have increased enormously. come to the food value chain.<\/p>\n\n\n\n


For further information J\u00f3nas R. Vi\u00f0arsson<\/a> at Mat\u00eds.<\/p>","protected":false},"excerpt":{"rendered":"

Kr\u00f6fur um rekjanleika matv\u00e6la aukast me\u00f0 degi hverjum, hvort sem um r\u00e6\u00f0ir kj\u00f6t, fisk, gr\u00e6nmeti e\u00f0a \u00e1vexti. Mat\u00eds vinnur n\u00fa […]<\/p>\n","protected":false},"author":1,"featured_media":41158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-41228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"\nRekjanleiki skilar s\u00e9r \u00ed h\u00e6rra v\u00f6ruver\u00f0i - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/rekjanleiki-skilar-ser-i-haerra-voruverdi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekjanleiki skilar s\u00e9r \u00ed h\u00e6rra v\u00f6ruver\u00f0i - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Kr\u00f6fur um rekjanleika matv\u00e6la aukast me\u00f0 degi hverjum, hvort sem um r\u00e6\u00f0ir kj\u00f6t, fisk, gr\u00e6nmeti e\u00f0a \u00e1vexti. 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