{"id":41498,"date":"2013-11-21T12:30:00","date_gmt":"2013-11-21T12:30:00","guid":{"rendered":"https:\/\/matis.is\/?p=41498"},"modified":"2021-08-03T12:31:47","modified_gmt":"2021-08-03T12:31:47","slug":"fyrirferdarlitil-en-framsaekin-verdmaetaskopun","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/","title":{"rendered":"Compact but progressive value creation"},"content":{"rendered":"<h4 class=\"wp-block-heading\">H\u00e9\u00f0inn, a knowledge company in the metal industry and mechanical engineering, has developed a relatively small protein factory (e. Hedinn Protein Plant - HPP) in collaboration with Mat\u00eds and a fisheries company, which is ready for use, but the factory produces protein flour and fish oils from extra raw materials that are processed into extra raw materials. The factory was developed with support from the AVS Research Fund.<\/h4>\n\n\n\n<p>Development work for the protein factory began about five years ago. During this time, there were many obstacles that had to be removed, especially with regard to the process of the raw material through the factory, where good knowledge and ingenuity came from Mat\u00eds &#039;employees, especially Sigurj\u00f3n Arason, Mat\u00eds&#039; chief engineer.<br><br>Experiments with HPP were divided into two main components: 1) testing of new equipment and production processes and 2) evaluation of material and energy flow in the production process. The main emphasis is on extra raw materials that are created in fish processing for human consumption, such as slag and bones from white fish. Tests have also shown the excellence of the factory for processing flour and fish oil from by-products from shrimp processing, salmon processing and pelagic fish processing, but these raw materials have been used in the production of fishmeal and fish oil for decades and their properties are known.<br><br>It is important to seize all opportunities for value creation, as Icelandic ingenuity and technical knowledge are paramount. The export of technical know-how and the fact that a new factory will be developed and built here, which will be sold largely on foreign markets, is an example of important and lasting value creation. Precisely such factors, which are based on research and development, will, in most people&#039;s opinion, weigh heavily in the turnaround of Icelandic society.<br><br>Mat\u00eds is a proud partner of H\u00e9\u00f0inn, a knowledge company in the metal industry and mechanical engineering, and sincerely congratulates the owners and employees on the new factory.<br><br>For further information&nbsp;<a href=\"https:\/\/gamla.matis.is\/matis\/mannaudur\/starfsfolk-og-simanumer\/persona\/63\/fyrirtaeki\/1\">Sigurj\u00f3n Arason<\/a>, Mat\u00eds&#039; chief engineer.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e9\u00f0inn, \u00feekkingarfyrirt\u00e6ki \u00ed m\u00e1lmi\u00f0na\u00f0i og v\u00e9lt\u00e6kni, hefur \u00fer\u00f3a\u00f0 tilt\u00f6lulega fyrirfer\u00f0arlitla pr\u00f3teinverksmi\u00f0ju (e. Hedinn Protein Plant \u2013 HPP) \u00ed samstarfi vi\u00f0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-41498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"H\u00e9\u00f0inn, \u00feekkingarfyrirt\u00e6ki \u00ed m\u00e1lmi\u00f0na\u00f0i og v\u00e9lt\u00e6kni, hefur \u00fer\u00f3a\u00f0 tilt\u00f6lulega fyrirfer\u00f0arlitla pr\u00f3teinverksmi\u00f0ju (e. Hedinn Protein Plant \u2013 HPP) \u00ed samstarfi vi\u00f0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-03T12:31:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/33b92c850c915c93e67f291e3381a49a\"},\"headline\":\"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun\",\"datePublished\":\"2013-11-21T12:30:00+00:00\",\"dateModified\":\"2021-08-03T12:31:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/logo_0131_Hedinn.jpg\",\"articleSection\":[\"Fr\u00e9ttir\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/\",\"name\":\"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/logo_0131_Hedinn.jpg\",\"datePublished\":\"2013-11-21T12:30:00+00:00\",\"dateModified\":\"2021-08-03T12:31:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/logo_0131_Hedinn.jpg\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/logo_0131_Hedinn.jpg\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/33b92c850c915c93e67f291e3381a49a\",\"name\":\"admin\",\"sameAs\":[\"https:\\\/\\\/matis.mareframe.eu\"],\"url\":\"https:\\\/\\\/matis.is\\\/en\\\/author\\\/thormodurmatis-is\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Compact but progressive value creation - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/","og_locale":"en_GB","og_type":"article","og_title":"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun - Mat\u00eds","og_description":"H\u00e9\u00f0inn, \u00feekkingarfyrirt\u00e6ki \u00ed m\u00e1lmi\u00f0na\u00f0i og v\u00e9lt\u00e6kni, hefur \u00fer\u00f3a\u00f0 tilt\u00f6lulega fyrirfer\u00f0arlitla pr\u00f3teinverksmi\u00f0ju (e. Hedinn Protein Plant \u2013 HPP) \u00ed samstarfi vi\u00f0 [&hellip;]","og_url":"https:\/\/matis.is\/en\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2013-11-21T12:30:00+00:00","article_modified_time":"2021-08-03T12:31:47+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/"},"author":{"name":"admin","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a"},"headline":"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun","datePublished":"2013-11-21T12:30:00+00:00","dateModified":"2021-08-03T12:31:47+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/"},"wordCount":377,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg","articleSection":["Fr\u00e9ttir"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/","url":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/","name":"Compact but progressive value creation - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg","datePublished":"2013-11-21T12:30:00+00:00","dateModified":"2021-08-03T12:31:47+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/frettir\/fyrirferdarlitil-en-framsaekin-verdmaetaskopun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Fyrirfer\u00f0arl\u00edtil en frams\u00e6kin ver\u00f0m\u00e6task\u00f6pun"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]},{"@type":"Person","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a","name":"admin","sameAs":["https:\/\/matis.mareframe.eu"],"url":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"}]}},"spectra_custom_meta":{"_edit_lock":["1627993907:5"],"_wp_old_date":["2021-08-03"],"_thumbnail_id":["41499"],"_wp_page_template":["templates\/template-cover.php"],"_edit_last":["5"],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_yoast_wpseo_primary_category":["1973"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"wpmm_postgrid_views":["385"],"_uag_css_file_name":["uag-css-41498.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1777040860\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",600,338,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn-300x169.jpg",300,169,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",600,338,false],"large":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",600,338,false],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",600,338,false],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",600,338,false],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/logo_0131_Hedinn.jpg",18,10,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"H\u00e9\u00f0inn, \u00feekkingarfyrirt\u00e6ki \u00ed m\u00e1lmi\u00f0na\u00f0i og v\u00e9lt\u00e6kni, hefur \u00fer\u00f3a\u00f0 tilt\u00f6lulega fyrirfer\u00f0arlitla pr\u00f3teinverksmi\u00f0ju (e. Hedinn Protein Plant \u2013 HPP) \u00ed samstarfi vi\u00f0 [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/41498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=41498"}],"version-history":[{"count":1,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/41498\/revisions"}],"predecessor-version":[{"id":41500,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/41498\/revisions\/41500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/41499"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=41498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=41498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=41498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}