{"id":41592,"date":"2013-09-04T13:53:00","date_gmt":"2013-09-04T13:53:00","guid":{"rendered":"https:\/\/matis.is\/?p=41592"},"modified":"2021-09-07T10:28:23","modified_gmt":"2021-09-07T10:28:23","slug":"bruin-farsael-tenging-visinda-og-atvinnulifs","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/bruin-farsael-tenging-visinda-og-atvinnulifs\/","title":{"rendered":"The bridge - a successful connection between science and business"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The collaboration between the University of Iceland and Mat\u00eds in recent years has been successful and has contributed to value creation in the food industry in Iceland, as well as preparing excellent scientists for work in connection with food science. Food science is a rapidly expanding field and the demands for excellent education and knowledge are becoming more intense every day, as the field affects the consumer in various ways.<\/h4>\n\n\n\n<p>The knowledge of both parties&#039; employees is great in food science, biotechnology and genetics, and it is therefore important to share the knowledge in connection with innovation and increased value creation. This agreement will lay the foundations for further strengthening of theoretical and practical education in the field of food research, as well as strengthening co-operation in other fields of teaching and research. The agreement is an important step towards a formal collaboration between Mat\u00eds and the University of Iceland on the sharing of resources, research infrastructure and human resources.<br><br>The policy of UI and Mat\u00eds is to be at the forefront of the fields of study covered by the agreement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Objectives and role of the parties<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Strengthen the theoretical and practical education of university students in the fields covered by the agreement<\/li><li>Increase research in the fields of food science, food engineering, biotechnology and food safety and also be at the forefront of innovation in these fields of study<\/li><li>Be a leader in selected fields of expertise and have a professional uniqueness in order to attract students and scholars on an international level<\/li><li>Ensure that the quality of the research of the Parties is comparable to that of the best in the international arena<\/li><li>Utilize opportunities for joint venture of equipment for the benefit of joint projects<\/li><li>Increase the number of undergraduate and graduate students in the fields of study of the agreement.<\/li><\/ul>\n\n\n\n<p>Mat\u00eds is the largest research company in the country in the field of food research and food safety. The company&#039;s policy is to strengthen the competitiveness of Icelandic products and the economy, improve public health, ensure food safety and sustainable use of the environment through research, innovation and services in the fields of food, biotechnology and genetic engineering.<br><br>The University of Iceland has formulated a strategy for the year 2016, where emphasis is placed on doctoral studies, excellent research and teaching, as well as emphasis on collaboration with institutions and companies such as Mat\u00eds.<br>The University of Iceland conducts extensive research and teaching in the fields of study that Mat\u00eds deals with, especially in the field of health sciences, engineering and natural sciences at the university.<br><br>The agreement is valid for five years.<br><br>Further information is provided by Krist\u00edn Ing\u00f3lfsd\u00f3ttir, Rector of the University of Iceland and Sveinn Margeirsson, CEO of Mat\u00eds.<br><br>More information about\u00a0<strong>Mat\u00eds Br\u00fana<\/strong>\u00a0can be found at\u00a0<a href=\"https:\/\/matis.is\/en\/bruin\/\">www.matis.is\/bruin\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Samstarf H\u00e1sk\u00f3la \u00cdslands og Mat\u00eds \u00e1 li\u00f0num \u00e1rum hefur veri\u00f0 fars\u00e6lt og stu\u00f0la\u00f0 a\u00f0 ver\u00f0m\u00e6task\u00f6pun \u00ed matv\u00e6lai\u00f0na\u00f0inum h\u00e9r \u00e1 landi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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