{"id":41619,"date":"2013-08-19T15:16:00","date_gmt":"2013-08-19T15:16:00","guid":{"rendered":"https:\/\/matis.is\/?p=41619"},"modified":"2021-08-03T15:18:53","modified_gmt":"2021-08-03T15:18:53","slug":"mokveidi-a-kostnad-gaeda","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/mokveidi-a-kostnad-gaeda\/","title":{"rendered":"Angling at the expense of quality"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Poorly blooded poorly chilled fish leads to poorer quality of raw materials and products -<em>\u00a0&quot;It is never possible to turn a poor raw material into a fine product and we should focus more on quality and value than quantity.&quot;<\/em><\/h4>\n\n\n\n<p>Recently, an interview appeared in Fiskifr\u00e9ttir with Sigurj\u00f3n Arason, an expert at Mat\u00eds. There, Sigurjon talks about the handling of catch and says that he recoils when he sees pictures of laden boats where uncooked fish flows up through train hatches and slides out into every nook and cranny on the deck.<br><br>The interview that Gu\u00f0j\u00f3n Einarsson, at Fiskifr\u00e9ttir took over with Sigurj\u00f3n, can be found in its entirety below.<\/p>\n\n\n\n<p>Catch management has undergone major changes for the better in Iceland in recent years, and fortunately most people pay more attention to quality than quantity. In this respect, however, the pot is broken, as can be seen in the pictures that you see on the internet of laden boats that come ashore with much more catch than they have the opportunity to complete on board in a decent way. The fish is uncooked and not allowed to bleed even after the capillary has been cut. You are shocked to see this because this kind of catch treatment inevitably affects the value of the products, &quot;says Sigurj\u00f3n Arason, chief engineer at Mat\u00eds and professor at the University of Iceland, in a conversation with Fiskifr\u00e9ttir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Huge sums of money at stake<\/h4>\n\n\n\n<p>What should people do when they occasionally encounter such a large fishery? &quot;People must have to base their catch on how much catch can be handled on board and not according to the boat&#039;s fishing capacity. In a good fishery, it is possible to reduce the number of lines and even go out twice according to the catch, if necessary. The discussion on fishing should not be about catching as much as possible, as was previously the case, but should make the most of the limited catch that is allowed to be caught. The quality is based on the fish being bled as soon as it is caught and allowed to bleed in the flowing sea and then cooled down. This is a key factor in maximizing the value of the raw material.<\/p>\n\n\n\n<p>And there is a huge amount of money at stake. For example, good cod fillets are sold for ISK 1,500-2,000 per kilo, but the condition is that the raw material is first class. Poorer raw materials end up in a block and for a kilo of it you only get 500-800 ISK. The same is true of the value of the heads. Black head of badly bloodied fish is sold in Nigeria at 50% lower price than yellow, beautiful head, for example. The value of the product is always ultimately reflected in the raw material treatment. &quot;<br>Pricing does not reflect quality<br><br>But is it not a matter for consideration that there should not be a greater price difference than is actually evident in good fish and unfortunately good in the Icelandic fish markets? &quot;Yes, it is certainly a concern because it does not contribute to improved raw material quality. It seems that the shortage of fish and the fact that there is more demand than supply in the fish markets means that the pricing is not based sufficiently on quality.<br>Those who take good care of their fish do not get the reward they deserve. Admittedly, I know that some producers only buy fish from certain fish markets or certain boats that they know well. &quot;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The biggest opportunity<\/h4>\n\n\n\n<p>&quot;My words must not be understood at all so that here is a catch reading in a lot of unread. Fortunately, there has been tremendous progress in this area in recent years and in many places the raw material treatment is exemplary. But it can be done much better. I have the feeling that improved catch management is one of our biggest opportunities in the fisheries sector. That opportunity is worth billions.<br><br>One thing is for sure: it is never possible to turn a poor raw material into a fine product and we should focus more on quality and value than quantity, &quot;said Sigurj\u00f3n Arason.<\/p>","protected":false},"excerpt":{"rendered":"<p>Illa bl\u00f3\u00f0ga\u00f0ur illa k\u00e6ldur fiskur lei\u00f0ir til lakari g\u00e6\u00f0a hr\u00e1efnis og afur\u00f0a &#8211;\u00a0&#8222;\u00dea\u00f0 er aldrei h\u00e6gt a\u00f0 breyta l\u00e9legu hr\u00e1efni 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