{"id":41852,"date":"2013-01-16T13:05:00","date_gmt":"2013-01-16T13:05:00","guid":{"rendered":"https:\/\/matis.is\/?p=41852"},"modified":"2021-08-06T13:07:50","modified_gmt":"2021-08-06T13:07:50","slug":"verdmaetaskopun-er-lykilordid-mikilvaegt-ad-thekkingin-verdi-ad-voru-og-verdmaetum","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/verdmaetaskopun-er-lykilordid-mikilvaegt-ad-thekkingin-verdi-ad-voru-og-verdmaetum\/","title":{"rendered":"Value creation is the key word - It is important that knowledge becomes a product and values"},"content":{"rendered":"<h4 class=\"wp-block-heading\">At Mat\u00eds, emphasis is placed on utilization and market thinking in all projects and activities of the company, because the rapid dissemination and utilization of knowledge is no less important than the basic research itself when it comes to products on the market.<\/h4>\n\n\n\n<p>Mat\u00eds has great opportunities to implement and market the results of research and development projects, which leads to increased value creation for the Icelandic industries and to prosperity for the public in Iceland.<\/p>\n\n\n\n<p>Value creation is therefore a key word in all of Mat\u00eds&#039; work, whether it is in collaboration with parties in Iceland or abroad. Here you can see a few examples of projects that Mat\u00eds has had a role to play and have already returned value to the parties involved in the projects, whether looking at Mat\u00eds as a company, its employees, customers or owners, ie. of the Icelandic state.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hj\u00e1 Mat\u00eds er l\u00f6g\u00f0 \u00e1hersla \u00e1 hagn\u00fdtingu og marka\u00f0shugsun \u00ed \u00f6llum verkefnum og starfsemi fyrirt\u00e6kisins \u00fev\u00ed skj\u00f3t \u00fatbrei\u00f0sla og hagn\u00fdting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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