{"id":41919,"date":"2012-11-05T10:13:00","date_gmt":"2012-11-05T10:13:00","guid":{"rendered":"https:\/\/matis.is\/?p=41919"},"modified":"2021-08-09T10:14:51","modified_gmt":"2021-08-09T10:14:51","slug":"matvaelalandid-island-er-fjarsjodur-framtidarinnar","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matvaelalandid-island-er-fjarsjodur-framtidarinnar\/","title":{"rendered":"Matv\u00e6lalandi\u00f0 \u00cdsland is the treasure of the future"},"content":{"rendered":"<h4 class=\"wp-block-heading\">A conference on food production will be held on 6 November. Sveinn Margeirsson, CEO of Mat\u00eds, sits on a panel with the Minister of Industry and Innovation<\/h4>\n\n\n\n<p>Stakeholders and companies in food production have joined forces and convened a conference on Matv\u00e6lalandi\u00f0 \u00cdsland at H\u00f3tel Saga&nbsp;<strong>on Tuesday, November 6th<\/strong>next. The question will be asked how to increase value creation and utilize the food resources that the country has. In the opinion of the conference organizers, there are many opportunities in increased production and sales of Icelandic food and related services.<br><br><strong>How do we produce more and better food?<br><\/strong>The keynote speaker of the day will be Da\u00f0i M\u00e1r Krist\u00f3fersson, a resource economist, who will discuss how the nation can produce more and better food. After Da\u00f0i M\u00e1r, there will be very short lectures that discuss the subject from different perspectives. P\u00e9tur Hafsteinn P\u00e1lsson, CEO of V\u00edsir, will talk about increased value creation in the fisheries sector and Finnbogi Magn\u00fasson, an agricultural engineer, will examine the possibilities of agriculture. Gunnlaugur Karlsson, CEO of the Horticultural Sales Association, will talk about marketing and brand management in agriculture and Sigr\u00fan Elsa Sm\u00e1rad\u00f3ttir from Mat\u00eds will talk about growth in small-scale food production.<br><br><strong>How to feed a million tourists?<br><\/strong>After a coffee break, the focus will be on tourism and food exports. Gu\u00f0n\u00fd Steinsd\u00f3ttir, MS&#039;s marketing manager, will take the plunge and talk about the marketing of skyr and talk about Iceland as a brand. J\u00f3n Baldur \u00deorbj\u00f6rnsson at \u00cdsafold Travel talks about food culture and tourism and the chef Fri\u00f0geir Ingi Eir\u00edksson tries to answer how to satisfy millions of tourists in the future. Finally, Gu\u00f0n\u00fd Steinsd\u00f3ttir, Marketing Manager at \u00cdslandsstofa, discusses Icelandic food culture internationally.<br><br><strong>Minister of Industry and Innovation in discussion<br><\/strong>After the presentation, there will be a panel discussion consisting of Steingr\u00edmur J. Sigf\u00fasson, Minister of Industry and Innovation, Erna Hauksd\u00f3ttir, CEO of SAF, J\u00f3n \u00c1sbergsson, CEO of \u00cdslandsstofa, P\u00e9tur Hafsteinn P\u00e1lsson, CEO of V\u00edsir, Sindri Sigurgeirsson, farmer in Bakkakot, and Sveinn Margeirsson, CEO of Mat\u00eds. The moderator of the conference is Svana Helen Bj\u00f6rnsd\u00f3ttir, chairman of the Confederation of Icelandic Industries.<\/p>\n\n\n\n<p>The organizers of the conference come from different backgrounds but have in common that they have a lot to do with food and food production. The group includes the Farmers&#039; Association of Iceland, \u00cdslandsstofa, Mat\u00eds, the Association of Tourism, the Association of Fish Processing Plants, the Association of Industry and the Food Development Forum.<\/p>\n\n\n\n<p><strong>Everyone welcome and admission free<br><\/strong>The conference on Matv\u00e6lalandi\u00f0 \u00cdsland is open to everyone and admission is free. It starts at 12.30 on Tuesday 6 November and is held in Katla&#039;s conference hall at H\u00f3tel Saga on the 2nd floor. The conference is scheduled to end at 16.00.<\/p>\n\n\n\n<p><strong>Participants are kindly requested to register on the website of the Confederation of Icelandic Industries,<\/strong>&nbsp;<a href=\"http:\/\/www.si.is\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.si.is<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Further information about the event can be obtained from Tj\u00f6rvi Bjarnason, Director of Publications and Publicity at B\u00cd, tel. 862-3412 or e-mail\u00a0<a href=\"mailto:tjorvi@bondi.is\">tjorvi@bondi.is<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00e1\u00f0stefna um matv\u00e6laframlei\u00f0slu ver\u00f0ur haldin 6. n\u00f3vember nk. Sveinn Margeirsson forstj\u00f3ri Mat\u00eds situr&nbsp;\u00ed pallbor\u00f0i \u00e1samt atvinnuvega- og n\u00fdsk\u00f6punarr\u00e1\u00f0herra Hagmunaa\u00f0ilar og [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-41919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matv\u00e6lalandi\u00f0 \u00cdsland er fj\u00e1rsj\u00f3\u00f0ur framt\u00ed\u00f0arinnar - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/matvaelalandid-island-er-fjarsjodur-framtidarinnar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matv\u00e6lalandi\u00f0 \u00cdsland er fj\u00e1rsj\u00f3\u00f0ur framt\u00ed\u00f0arinnar - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"R\u00e1\u00f0stefna um matv\u00e6laframlei\u00f0slu ver\u00f0ur haldin 6. n\u00f3vember nk. 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