{"id":42269,"date":"2011-09-20T12:12:00","date_gmt":"2011-09-20T12:12:00","guid":{"rendered":"https:\/\/matis.is\/?p=42269"},"modified":"2021-08-11T12:14:18","modified_gmt":"2021-08-11T12:14:18","slug":"sjavarskyr-islendingar-fa-fyrstir-ad-bragda","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/","title":{"rendered":"Sj\u00e1varskyr? Icelanders get to taste first!"},"content":{"rendered":"

Will a new Icelandic skyrocketing product win an award at Ecotrophelia Europe, as the most promising and eco-friendly innovation idea in the food sector in 2011?<\/h4>\n\n\n\n

In collaboration with Mat\u00eds, N\u00fdsk\u00f6punarmi\u00f0st\u00f6\u00f0 \u00cdslands and other parties, J\u00f3n Trausti K\u00e1rason, Kjartan Trauner, J\u00f6kull Vilhj\u00e1lmsson and Andri Freyr \u00de\u00f3r\u00f0arson have developed a product that won the Icelandic Ecotrophelia competition and they are therefore on their way to the big competition which takes place in Cologne 9th and 10 October next.<\/p>\n\n\n\n

The product in question is skyr, which contains kelp of the type Mar\u00ednkjarn from Brei\u00f0afj\u00f6r\u00f0ur, but the kelp was the starting point in the conceptual work of the product development.<\/p>\n\n\n\n

In addition to Mar\u00ednkjarnan, the product contains organic milk from BioB\u00fa, Icelandic blueberries, organic flower honey and furthermore it contains no added sugar or additives!<\/p>\n\n\n\n

We all know about the benefits of skyr consumption. With the raw materials that are now added to the skyr, the product acquires a completely new loyalty image. The antioxidant properties of blueberries are well known and kelp also contains lots of vitamins and minerals as well as a wide range of antioxidants. The organic flower honey gives the product such a moderately sweet taste.<\/p>\n\n\n\n

The sky will be introduced and people can taste it at the Fisheries Exhibition in K\u00f3pavogur on Saturday 24 September, at 13-15.<\/p>\n\n\n\n

Do not miss this opportunity!<\/strong><\/p>\n\n\n\n

For further information, contact J\u00f3n Trausti K\u00e1rason, tel. 663-7904 or jon.trausti@matis.is<\/a>, Gu\u00f0j\u00f3n \u00deorkelsson<\/a> or Steinar B. A\u00f0albj\u00f6rnsson<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Vinnur n\u00fd al\u00edslensk skyrafur\u00f0 til ver\u00f0launa \u00e1 Ecotrophelia Europe, sem v\u00e6nlegasta og vistv\u00e6nasta n\u00fdsk\u00f6punarhugmyndin \u00e1 matv\u00e6lasvi\u00f0i \u00e1ri\u00f0 2011? \u00cd samstarfi […]<\/p>\n","protected":false},"author":1,"featured_media":42103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-42269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"\nSj\u00e1varskyr? 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Icelanders get to taste first! - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/","og_locale":"en_GB","og_type":"article","og_title":"Sj\u00e1varskyr? \u00cdslendingar f\u00e1 fyrstir a\u00f0 brag\u00f0a! - Mat\u00eds","og_description":"Vinnur n\u00fd al\u00edslensk skyrafur\u00f0 til ver\u00f0launa \u00e1 Ecotrophelia Europe, sem v\u00e6nlegasta og vistv\u00e6nasta n\u00fdsk\u00f6punarhugmyndin \u00e1 matv\u00e6lasvi\u00f0i \u00e1ri\u00f0 2011? \u00cd samstarfi […]","og_url":"https:\/\/matis.is\/en\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2011-09-20T12:12:00+00:00","article_modified_time":"2021-08-11T12:14:18+00:00","og_image":[{"width":572,"height":208,"url":"https:\/\/matis.is\/wp-content\/uploads\/Aurora_skyrdos.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/"},"author":{"name":"admin","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a"},"headline":"Sj\u00e1varskyr? \u00cdslendingar f\u00e1 fyrstir a\u00f0 brag\u00f0a!","datePublished":"2011-09-20T12:12:00+00:00","dateModified":"2021-08-11T12:14:18+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/"},"wordCount":270,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Aurora_skyrdos.jpg","articleSection":["Fr\u00e9ttir"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/","url":"https:\/\/matis.is\/frettir\/sjavarskyr-islendingar-fa-fyrstir-ad-bragda\/","name":"Sj\u00e1varskyr? 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