{"id":42716,"date":"2010-09-14T09:37:00","date_gmt":"2010-09-14T09:37:00","guid":{"rendered":"https:\/\/matis.is\/?p=42716"},"modified":"2021-08-23T09:39:19","modified_gmt":"2021-08-23T09:39:19","slug":"matarsmidja-matis-a-hofn-lykillinn-ad-thvi-ad-hundahreysti-vard-ad-veruleika","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matarsmidja-matis-a-hofn-lykillinn-ad-thvi-ad-hundahreysti-vard-ad-veruleika\/","title":{"rendered":"Mat\u00eds&#039; food workshop in H\u00f6fn is the key to making Hundahreysti a reality"},"content":{"rendered":"<h4 class=\"wp-block-heading\">&quot;The facilities and advice we received at Mat\u00eds&#039; food factory in H\u00f6fn in Hornafj\u00f6r\u00f0ur were the key to the company becoming a reality&quot;.<\/h4>\n\n\n\n<p>This is what Krist\u00edn \u00deorvaldsd\u00f3ttir from the company Hundahreysti says, who launched a new type of dog food at the beginning of April last year. The feed is produced according to the Swedish model, which uses Icelandic ingredients. The company is owned by Krist\u00edn and her husband, Dan\u00edel V. El\u00edasson, a food technician, but Krist\u00edn herself is a business graduate.<br><br>They introduced fresh food for dogs in Sweden at the time and after they moved back to Iceland they planned to import the food but it was not allowed as it is a raw material. Krist\u00edn works within the Icelandic Kennel Club and decided to combine her hobby and education and start a company for the production. This was the fateful autumn of 2008 and suddenly all assumptions about the financing of the production failed.<br><br>&quot;The cost of production facilities was a difficult task for such a small innovative company, but at the beginning of 2009 we were pointed out the possibility of starting production at Mat\u00eds&#039; food factory in H\u00f6fn. In short, we went there, started trying to adapt the Nordic feed to Icelandic conditions. After that, we started production at Mat\u00eds and got started. At H\u00f6fn we got all the facilities we needed and invaluable advice and help from Mat\u00eds employees. And 10 months after we first launched the product, we have reached a 270 square meter production facility in K\u00f3pavogur, &quot;says Krist\u00edn.<br><br>A group of dog owners was hired to test the production in the beginning and almost everyone is in Hundahreystur&#039;s customer group today. The production is about 4 tons per month, but the feed uses raw Icelandic mutton, beef belly and beef blood. No animal by-products other than bovine animals are used. In addition, it is added to potato fiber, wheat bran, calcium, minerals and vitamins. The meat in the feed is raw and that is why it is called fresh feed. The feed is sold frozen and stored for approx. year in the freezer. Nordic fresh food is complete food for dogs and there is no need to give the dog any supplement or mix with other food.<br><br>&quot;Fortunately, we did not let the economic collapse stop us and most of all we received the help we received from Mat\u00eds,&quot; says Krist\u00edn in Hundahreysti.<br><br>Further information can be obtained from Gu\u00f0mundur H. Gunnarsson, Mat\u00eds&#039; professional and station manager at H\u00f6fn in Hornafj\u00f6r\u00f0ur,&nbsp;<a href=\"mailto:gudmundur.h.gunnarsson@matis.is\">gudmundur.h.gunnarsson@matis.is<\/a>&nbsp;and with Krist\u00edn at Hundahreysti, 892-5292,&nbsp;<a target=\"_blank\" href=\"http:\/\/www.hundahreysti.is\/\" rel=\"noreferrer noopener\">www.hundahreysti.is<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eS\u00fa a\u00f0sta\u00f0a og r\u00e1\u00f0gj\u00f6f sem vi\u00f0 fengum \u00ed matarsmi\u00f0ju Mat\u00eds \u00e1 H\u00f6fn \u00ed Hornafir\u00f0i var lykillinn a\u00f0 \u00fev\u00ed a\u00f0 fyrirt\u00e6ki\u00f0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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