{"id":42828,"date":"2010-05-10T10:46:00","date_gmt":"2010-05-10T10:46:00","guid":{"rendered":"https:\/\/matis.is\/?p=42828"},"modified":"2021-08-24T10:47:24","modified_gmt":"2021-08-24T10:47:24","slug":"umbaetur-i-virdiskedju-matvaela","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/umbaetur-i-virdiskedju-matvaela\/","title":{"rendered":"Reform of the food value chain"},"content":{"rendered":"<h4 class=\"wp-block-heading\">It is important to consider all aspects of the food value chain because each chain is never stronger than its weakest link.<\/h4>\n\n\n\n<p>The main results of the project &quot;Reforms in the food value chain&quot; have now been compiled in a report and published on Mat\u00eds&#039; website and can be found&nbsp;<a target=\"_blank\" href=\"https:\/\/gamla.matis.is\/media\/matis\/utgafa\/07-10-Umbaetur-i-virdiskedju-matvaela-Samantekt.pdf\" rel=\"noreferrer noopener\">here<\/a>&nbsp;along with detailed reports on Mat\u00eds&#039; aspects of the project.<\/p>\n\n\n\n<p>The project was led by the Confederation of Icelandic Industries and carried out in collaboration with Kaup\u00e1s, Nor\u00f0lenska, Sl\u00e1turf\u00e9lag Su\u00f0urlands, the Research Center of the store, Mat\u00eds and AGR action analysis.<\/p>\n\n\n\n<p>The Technology Development Fund supported the project. The project focused on the process of meat products, which is a rather complex processing and requires both cooling and in some cases heating, throughout the processing process and throughout the store. Nevertheless, the results should be useful in other sectors of food processing.<\/p>\n\n\n\n<p>Food manufacturers are encouraged to familiarize themselves with the contents of the report.<\/p>\n\n\n\n<p>Mat\u00eds has also published three other reports on individual aspects of the project;&nbsp;<a target=\"_blank\" href=\"https:\/\/gamla.matis.is\/media\/matis\/utgafa\/08-10-Umbaetur-i-virdiskedju-matvaela_Kortlagning-a-ferli-voru-og-vorustyringu.pdf\" rel=\"noreferrer noopener\">Product process mapping and product management<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/gamla.matis.is\/media\/matis\/utgafa\/09-10-Umbaetur-i-virdiskedju-matvaela_Ahrif-kaelikedjunnar-a-ryrnun-kjots-loka.pdf\" rel=\"noreferrer noopener\">The effect of the cooling chain on the shrinkage of meat<\/a>&nbsp;together&nbsp;<a target=\"_blank\" href=\"https:\/\/gamla.matis.is\/media\/matis\/utgafa\/10-10-Tillaga-ad-verklysingum-fyrir-kaelikedju-kjotvara.pdf\" rel=\"noreferrer noopener\">Suggestions for project descriptions for meat refrigeration chains<\/a>.<\/p>\n\n\n\n<p>For further information, contact \u00de\u00f3ra Valsd\u00f3ttir,&nbsp;<a href=\"mailto:thora.valsdottir@matis.is\">thora.valsdottir@matis.is<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mikilv\u00e6gt er a\u00f0 huga a\u00f0 \u00f6llum \u00fe\u00e1ttum \u00ed vir\u00f0iske\u00f0ju matv\u00e6la \u00fev\u00ed hver ke\u00f0ja er aldrei sterkari en veikasti hlekkur hennar. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-42828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/umbaetur-i-virdiskedju-matvaela\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Mikilv\u00e6gt er a\u00f0 huga a\u00f0 \u00f6llum \u00fe\u00e1ttum \u00ed vir\u00f0iske\u00f0ju matv\u00e6la \u00fev\u00ed hver ke\u00f0ja er aldrei sterkari en veikasti hlekkur hennar. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/umbaetur-i-virdiskedju-matvaela\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-10T10:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T10:47:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a\"},\"headline\":\"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la\",\"datePublished\":\"2010-05-10T10:46:00+00:00\",\"dateModified\":\"2021-08-24T10:47:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/\"},\"wordCount\":241,\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"image\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg\",\"articleSection\":[\"Fr\u00e9ttir\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/\",\"url\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/\",\"name\":\"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\/\/matis.is\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg\",\"datePublished\":\"2010-05-10T10:46:00+00:00\",\"dateModified\":\"2021-08-24T10:47:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg\",\"width\":1155,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matis.is\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matis.is\/#website\",\"url\":\"https:\/\/matis.is\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\/\/matis.is\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/matis.is\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/matis.is\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\/\/matis.is\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\/\/matis.is\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/matisiceland\",\"https:\/\/x.com\/matisiceland\",\"https:\/\/www.instagram.com\/matisiceland\/\",\"https:\/\/www.linkedin.com\/matisiceland\/\",\"https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a\",\"name\":\"admin\",\"sameAs\":[\"https:\/\/matis.mareframe.eu\"],\"url\":\"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reforms in the food value chain - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/umbaetur-i-virdiskedju-matvaela\/","og_locale":"en_GB","og_type":"article","og_title":"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la - Mat\u00eds","og_description":"Mikilv\u00e6gt er a\u00f0 huga a\u00f0 \u00f6llum \u00fe\u00e1ttum \u00ed vir\u00f0iske\u00f0ju matv\u00e6la \u00fev\u00ed hver ke\u00f0ja er aldrei sterkari en veikasti hlekkur hennar. [&hellip;]","og_url":"https:\/\/matis.is\/en\/frettir\/umbaetur-i-virdiskedju-matvaela\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2010-05-10T10:46:00+00:00","article_modified_time":"2021-08-24T10:47:24+00:00","og_image":[{"width":1155,"height":420,"url":"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/"},"author":{"name":"admin","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a"},"headline":"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la","datePublished":"2010-05-10T10:46:00+00:00","dateModified":"2021-08-24T10:47:24+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/"},"wordCount":241,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg","articleSection":["Fr\u00e9ttir"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/","url":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/","name":"Reforms in the food value chain - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg","datePublished":"2010-05-10T10:46:00+00:00","dateModified":"2021-08-24T10:47:24+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg","width":1155,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/frettir\/umbaetur-i-virdiskedju-matvaela\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Umb\u00e6tur \u00ed vir\u00f0iske\u00f0ju matv\u00e6la"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]},{"@type":"Person","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a","name":"admin","sameAs":["https:\/\/matis.mareframe.eu"],"url":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"}]}},"spectra_custom_meta":{"_edit_lock":["1629802044:5"],"_wp_old_date":["2021-08-24"],"_thumbnail_id":["42829"],"_wp_page_template":["templates\/template-cover.php"],"_edit_last":["5"],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_yoast_wpseo_primary_category":["1973"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"wpmm_postgrid_views":["361"],"_uag_css_file_name":["uag-css-42828.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1774608973\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg",1155,420,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web-300x109.jpg",300,109,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web-768x279.jpg",768,279,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web-1024x372.jpg",1024,372,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg",1155,420,false],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg",1155,420,false],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/Value_Chain_web.jpg",18,7,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"Mikilv\u00e6gt er a\u00f0 huga a\u00f0 \u00f6llum \u00fe\u00e1ttum \u00ed vir\u00f0iske\u00f0ju matv\u00e6la \u00fev\u00ed hver ke\u00f0ja er aldrei sterkari en veikasti hlekkur hennar. [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/42828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=42828"}],"version-history":[{"count":1,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/42828\/revisions"}],"predecessor-version":[{"id":42830,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/42828\/revisions\/42830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/42829"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=42828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=42828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=42828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}