{"id":43352,"date":"2008-09-24T10:15:00","date_gmt":"2008-09-24T10:15:00","guid":{"rendered":"https:\/\/matis.is\/?p=43352"},"modified":"2021-09-04T22:55:22","modified_gmt":"2021-09-04T22:55:22","slug":"matis-tekur-thatt-i-visindavoku-2008","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/matis-tekur-thatt-i-visindavoku-2008\/","title":{"rendered":"Mat\u00eds participates in Science Week 2008"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Can I offer you a slaughter cake and rhubarb caramel?<\/strong><\/h4>\n\n\n\n<p><em>Designers &#039;and farmers&#039; dates<\/em>.<br>Students and teachers in product design at the Iceland Academy of the Arts have worked in collaboration with Mat\u00eds ohf and the national team chefs Gunnar Karl Gr\u00e9tarsson and \u00d6rvar Birgisson on the development of new products for Icelandic farmers.<\/p>\n\n\n\n<p>The aim of the project is to increase the value of the products and promote innovation in Icelandic agriculture.<\/p>\n\n\n\n<p>The project began as a five-week course for second-year students in product design at the Iceland Academy of the Arts. Students visited the farmer and got to know his production, facilities and knowledge. Subsequently, proposals were made for a new product for the farmer. At this stage, there was cooperation with four farmers. The great satisfaction and interest of the public led to the decision to continue with the project and choose two products each year to develop and bring to market. The project is funded by the Technology Development Fund and the Agricultural Productivity Fund.&nbsp;<\/p>\n\n\n\n<p>The first harvest of the project came to light this autumn, the slaughter cake that will be available next summer at the restaurant Fjallad\u00fdr\u00f0 in M\u00f6\u00f0rudalur \u00e1 Fj\u00f6llum, and the rhubarb caramel that will be available in specialty stores and directly from the town of L\u00f6ngum\u00fdri in Skei\u00f0ar.&nbsp;<\/p>\n\n\n\n<p>Today, the target group that makes demands on products based on good design, quality and traceability is growing. By bringing together one of the oldest professions in the country, farmers and one of the youngest professions in the country, designers, exciting possibilities and new opportunities are created. What comes to mind when a young designer comes up with a chopped liver? How do farmers take the designers &#039;ideas and what are the food experts&#039; posts?&nbsp;<\/p>\n\n\n\n<p>The project&#039;s collaborators in 2008 are El\u00edsabet Kristj\u00e1nsd\u00f3ttir and Vilhj\u00e1lmur Vernhar\u00f0sson in M\u00f6\u00f0rudalur in the mountains and Dorothee Lubecki and Kjartan \u00c1g\u00fastsson in L\u00f6ngum\u00fdri in Skei\u00f0ar.<\/p>\n\n\n\n<p>The participants in the chat are:<\/p>\n\n\n\n<p><strong>S<\/strong><strong>igr\u00ed\u00f0ur Sigurj\u00f3nsd\u00f3ttir<\/strong>, Professor of Product Design at the Iceland Academy of the Arts<\/p>\n\n\n\n<p><strong>Brynhildur P\u00e1lsd\u00f3ttir<\/strong>, product designer<\/p>\n\n\n\n<p><strong>Gu\u00f0mundur H. Gunnarsson<\/strong>, department manager at Mat\u00eds<\/p>\n\n\n\n<p><strong>Irek Klonowski<\/strong>, agricultural engineer at Mat\u00eds<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00e1 bj\u00f3\u00f0a \u00fe\u00e9r sl\u00e1turtertu og rabarbarakaramellu? Stefnum\u00f3t h\u00f6nnu\u00f0a og b\u00e6nda.Nemendur og kennarar \u00ed v\u00f6ruh\u00f6nnun vi\u00f0 Listah\u00e1sk\u00f3la \u00cdslands hafa unni\u00f0 \u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-43352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mat\u00eds tekur \u00fe\u00e1tt \u00ed V\u00edsindav\u00f6ku 2008 - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/matis-tekur-thatt-i-visindavoku-2008\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mat\u00eds tekur \u00fe\u00e1tt \u00ed V\u00edsindav\u00f6ku 2008 - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"M\u00e1 bj\u00f3\u00f0a \u00fe\u00e9r sl\u00e1turtertu og rabarbarakaramellu? 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