{"id":46545,"date":"2022-05-19T16:56:14","date_gmt":"2022-05-19T16:56:14","guid":{"rendered":"https:\/\/matis.is\/?p=46545"},"modified":"2022-05-20T11:08:36","modified_gmt":"2022-05-20T11:08:36","slug":"sjalfbaer-matvaelaframleidsla-nyskopun-er-lykillinn","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/sjalfbaer-matvaelaframleidsla-nyskopun-er-lykillinn\/","title":{"rendered":"Sustainable food production - Innovation is the key!"},"content":{"rendered":"<h4 class=\"wp-block-heading\">This week, N\u00fdsk\u00f6punarvikan or Iceland Innovation Week has been celebrated all over the city. Tomorrow, Friday 20 May, there will be numerous presentations on the agenda related to innovation in the food sector and Mat\u00eds&#039; presentation will be: <em><a href=\"https:\/\/www.facebook.com\/events\/546812050176935\">Sustainable food production - Innovation is the key!<\/a><\/em> among them. <\/h4>\n\n\n\n<p><strong>The event takes place in Gr\u00f3ska idea house in Vatnsm\u00fdri, in the hall Fenjam\u00fdri on the first floor and starts at 13: 30-15: 00.<\/strong><\/p>\n\n\n\n<p><strong>Participation in the event is free. welcome!<\/strong><\/p>\n\n\n\n<p>The event consists of 5 short and fun presentations that deal in one way or another with innovation and sustainability in food production. <\/p>\n\n\n\n<p><strong>The program is as follows:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Is innovation good? Sensory evaluation and consumer research. - A\u00f0alhei\u00f0ur \u00d3lafsd\u00f3ttir<\/li><li>Opportunities for innovation in Icelandic vegetables - Eva Margr\u00e9t J\u00f3nud\u00f3ttir and \u00d3lafur Reykdal<\/li><li>What do the protein donations of the future look like? -Margr\u00e9t Geirsd\u00f3ttir<\/li><li>One person&#039;s waste, another person&#039;s gold? Sustainable fertilizer production in Iceland -J\u00f3nas Baldursson and Eva Margr\u00e9t J\u00f3nud\u00f3ttir<\/li><li>How to talk to children about sustainability and climate change? -Katr\u00edn Hulda Gunnarsd\u00f3ttir<\/li><\/ul>\n\n\n\n<p><strong>More about the lecture:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"1024\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-786x1024.jpg\" alt=\"\" class=\"wp-image-46546\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-786x1024.jpg 786w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-230x300.jpg 230w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-768x1000.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-1180x1536.jpg 1180w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-1573x2048.jpg 1573w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-9x12.jpg 9w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan-1200x1563.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/Heida-skynmat-nyskopunarvikan.jpg 1920w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>A\u00f0alhei\u00f0ur \u00d3lafsd\u00f3ttir is a real genius in everything to do with sensory evaluation and consumer research, as she intends to educate guests about what these things entail in her talk at Innovation Week; Is innovation good?<br>Interested parties can also get their sensory skills tested!<br>&quot;It does not matter if a new product on the market is harmful, free of all the world&#039;s flavors and colors, organic and sustainable. If it tastes or smells very bad, it will not do well &quot;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u00d3lafur Reykdal is a real ball of experience when it comes to researching Icelandic vegetables and grains and Eva Margr\u00e9t has been doing food research for years!<br>They will have a very lively talk at Innovation Week where Kahoot will be involved and discuss the countless opportunities that lie in innovation in the vegetable sector!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-1024x739.jpg\" alt=\"\" class=\"wp-image-46547\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-1024x739.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-300x217.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-768x555.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-1536x1109.jpg 1536w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-2048x1479.jpg 2048w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-18x12.jpg 18w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-1200x866.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-olafurR-graenmetisverkefni-1980x1430.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"960\" src=\"https:\/\/matis.is\/wp-content\/uploads\/280181121_584478869450327_727652374568062819_n.jpg\" alt=\"\" class=\"wp-image-46548\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/280181121_584478869450327_727652374568062819_n.jpg 886w, https:\/\/matis.is\/wp-content\/uploads\/280181121_584478869450327_727652374568062819_n-277x300.jpg 277w, https:\/\/matis.is\/wp-content\/uploads\/280181121_584478869450327_727652374568062819_n-768x832.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/280181121_584478869450327_727652374568062819_n-11x12.jpg 11w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Margr\u00e9t Geirsd\u00f3ttir, a biochemist and general life artist, is currently working hard on the NextGen Proteins project on the protein source of the future together with Birgur Erni Sm\u00e1rason, project manager. She&#039;s going to cover what&#039;s news about insect protein and spirulina research and even allow guests to taste unconventional proteins!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>J\u00f3nas Baldursson and Eva Margr\u00e9t have been working on researching poop and shit for the last few seasons! Of course, it would be more beautiful to talk about organic waste and they do in general.<br>They are going to show a video in Tik-Tok style about their project on Sustainable Fertilizer Production during Innovation Week. The message is especially relevant at the moment as conditions in the world are making it difficult for everyone to transport fertilizer between countries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-1024x739.jpg\" alt=\"\" class=\"wp-image-46549\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-1024x739.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-300x217.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-768x555.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-1536x1109.jpg 1536w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-2048x1479.jpg 2048w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-18x12.jpg 18w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-1200x866.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/EvaM-og-JonasB-sjalfbaeraburdur-1980x1430.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-1024x717.jpg\" alt=\"\" class=\"wp-image-46550\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-1024x717.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-300x210.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-768x538.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-1536x1076.jpg 1536w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-2048x1434.jpg 2048w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-18x12.jpg 18w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-1200x840.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/Graenir_frumkv_Katrik_Justine-1980x1386.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Katr\u00edn Hulda and Justine Vanhalst know all about how best and most ingenious it is to educate children and young people about difficult issues such as climate change and sustainability. This winter, they have been working on two different projects with children all over the country and even beyond the country, where they have activated them to put on entrepreneurial glasses and face real challenges - and find real solutions!<br>Their talk at Innovation Week is about the results of these projects.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Follow the event page on facebook here: <strong><a href=\"https:\/\/www.facebook.com\/events\/546812050176935\">Innovation Week: Sustainable food production - Innovation is the key!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cd \u00feessari viku hefur N\u00fdsk\u00f6punarvikan e\u00f0a Iceland Innovation Week veri\u00f0 haldin h\u00e1t\u00ed\u00f0leg v\u00ed\u00f0a um borgina. \u00c1 morgun, f\u00f6studaginn 20. ma\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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content=\"Sj\u00e1lfb\u00e6r matv\u00e6laframlei\u00f0sla - N\u00fdsk\u00f6pun er lykillinn! - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"\u00cd \u00feessari viku hefur N\u00fdsk\u00f6punarvikan e\u00f0a Iceland Innovation Week veri\u00f0 haldin h\u00e1t\u00ed\u00f0leg v\u00ed\u00f0a um borgina. \u00c1 morgun, f\u00f6studaginn 20. ma\u00ed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/sjalfbaer-matvaelaframleidsla-nyskopun-er-lykillinn\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T16:56:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T11:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/Untitled-design-55.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" 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