{"id":47309,"date":"2022-09-14T10:19:00","date_gmt":"2022-09-14T10:19:00","guid":{"rendered":"https:\/\/matis.is\/?p=47309"},"modified":"2026-02-25T11:06:02","modified_gmt":"2026-02-25T11:06:02","slug":"virdiskedja-islensks-graenmetis","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/","title":{"rendered":"Value chain of Icelandic vegetables"},"content":{"rendered":"<h4 class=\"wp-block-heading\">The project <strong>Vegetable value chain<\/strong> started at Mat\u00eds in 2021 with a grant from the Food Fund. The project considered the quality and shelf life of Icelandic vegetables, as well as exploring new opportunities for making use of by-products. The project has now been completed and the results have been published in four reports. Project manager \u00d3lafur Reykdal and expert Eva Margr\u00e9t J\u00f3nud\u00f3ttir tell us about the project and its significance for stakeholders.<\/h4>\n\n\n\n<p><strong>Increased value creation in the business world<\/strong><\/p>\n\n\n\n<p>The aim of the project was to improve the quality, shelf life and reduce waste in the value chain of Icelandic vegetables in order to promote the vegetable sector in Iceland with new knowledge and increase the quality of production. The main subjects of the project were shelf-life studies, investigations of ways to create value from by-products, and analysis of ways to reduce shrinkage in the value chain. The project exceeded expectations and new practical information is now available. It is interesting to wonder why it was decided to start this project in the beginning?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;It is in line with Mat\u00eds&#039; role to increase value creation in the business world. Not much has been done for the vegetable sector, so there was reason to improve it,&quot; explains \u00d3lafur Reykdal.<\/p><\/blockquote>\n\n\n\n<p><strong>Interesting results and far-reaching implications<\/strong><\/p>\n\n\n\n<p>The project has now been completed and reports have been published on Mat\u00eds&#039; website. The results are diverse and the project provides increased knowledge that will be useful to business partners.<\/p>\n\n\n\n<p>The results of measuring the chemical content of potatoes may surprise many. It turned out that there were more antioxidants in the potatoes than expected and different amounts of carbohydrates (9-20%) depending on the potato varieties. The lower the percentage of carbohydrates, the fewer the calories in the potatoes. In light of the antioxidants, it can be said that the healthiness of potatoes has been underestimated. The impact of these results did not stop, and the potato farmers in \u00de\u00f3rusta\u00f0ir responded in the following way:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;The project led to potato farmers in \u00de\u00f3rusta\u00f0ir in Eyjafj\u00f6r\u00f0ur revising the labels on their products, and a special chemical composition was revealed for new potato varieties that the farmers had taken up for cultivation,&quot; says \u00d3lafur Reykdal.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Common herbs were also studied. Herbs are extremely healthy, as they are full of vitamins and minerals and are used to flavor food. &quot;The project demonstrated the high antioxidant activity of herbs and the importance of storing them in the right conditions. A leaflet was prepared which has been distributed,&quot; explains \u00d3lafur Reykdal. You can access the leaflet here at the bottom of the news.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir-mynd.png\" alt=\"\" class=\"wp-image-47310\" width=\"297\" height=\"241\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir-mynd.png 738w, https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir-mynd-15x12.png 15w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><figcaption>Image from a single sheet<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>&quot;We compared vegetables wrapped in plastic and unwrapped vegetables for up to 12 weeks. There was a decisive difference between the lightness of packaged and unpackaged vegetables, this was especially noticeable for carrots. The quality of beets in plastic film was maintained for at least 12 weeks and they did not lose weight,&quot; explains \u00d3lafur. A leaflet was prepared with the results, which those interested can access here at the bottom of the news. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Gulrofur-mynd-2-2.png\" alt=\"\" class=\"wp-image-47332\" width=\"378\" height=\"292\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Gulrofur-mynd-2-2.png 915w, https:\/\/matis.is\/wp-content\/uploads\/Gulrofur-mynd-2-2-300x232.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Gulrofur-mynd-2-2-768x595.png 768w, https:\/\/matis.is\/wp-content\/uploads\/Gulrofur-mynd-2-2-15x12.png 15w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><figcaption>The pictures show packaged and unpackaged carrots after 10 weeks in a shelf life experiment.<\/figcaption><\/figure>\n\n\n\n<p>&quot;Packaged broccoli received good quality ratings for seven weeks, but unpackaged broccoli lasted much less. For more types of vegetables, refer to reports.&quot;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-1024x450.png\" alt=\"\" class=\"wp-image-47317\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-1024x450.png 1024w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-300x132.png 300w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-768x337.png 768w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-1536x674.png 1536w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-18x8.png 18w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett-1200x527.png 1200w, https:\/\/matis.is\/wp-content\/uploads\/Fyrirlestur-unnin-mynd-fyrir-frett.png 1836w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Here you can see \u00d3laf Reykdal and Eva Margr\u00e9ti J\u00f3nud\u00f3ttir presenting the results of the project during Innovation Week 2022.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&quot;Various checks were made on the vegetable supply chain. Temperatures were measured with thermometers during transport of vegetables around the country. Weak links were revealed especially in distribution centers and shops in rural areas. The relevant parties were notified and hopefully they have worked on fixes. &quot;Suggestions were put forward on how to reduce the deterioration of vegetables in the value chain,&quot; says \u00d3lafur Reykdal.<\/p><\/blockquote>\n\n\n\n<p><strong>The results of the potato measurements were surprising<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>&quot;Surprisingly, more antioxidants were measured in potatoes than in various brightly colored vegetables. It was interesting how high a percentage of minerals could be found in vegetable by-products. For example, there is relatively more minerals in dry matter from side products (leaves) than in common vegetables. This indicates that more minerals can be found in side products than in common vegetables, and thus exciting possibilities for the processing of that raw material. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-1024x576.jpg\" alt=\"\" class=\"wp-image-47510\" srcset=\"https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-1024x576.jpg 1024w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-300x169.jpg 300w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-768x432.jpg 768w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-1536x864.jpg 1536w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-2048x1152.jpg 2048w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-18x10.jpg 18w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-1200x675.jpg 1200w, https:\/\/matis.is\/wp-content\/uploads\/20211014_161153-2-1980x1114.jpg 1980w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Another thing that caught my eye was how common it is for horses to be partially fed on horticultural by-products without any apparent harm. Someone could claim that by using various by-products in feed, there could be a toxic effect, but according to our sources, this does not seem to be the case based on the amount of by-products that are used in feed in this country.<\/p>\n\n\n\n<p>It was also a real surprise how much perfectly good vegetables are wasted because the market can&#039;t accept them all when they&#039;re at their freshest. Although we always want to try to reduce plastic use as much as possible, at the same time we want to reduce food waste by increasing shelf life. As the results of this project indicate, the shelf life of vegetables can be significantly increased by packaging, and therefore it can be said that packaging in this case truly prevented wastage. It will probably be possible to reduce the use of plastic with new packaging materials,&quot; says Eva Margr\u00e9t.<\/p>\n\n\n\n<p><strong>New opportunities following a successful project<\/strong><\/p>\n\n\n\n<p>The project has resulted in two exciting projects. On the one hand, a project about the challenges of packing vegetables, and on the other hand, a project that deals with the value of horticulture by-products. Both projects have received funding from the Swedish Food Fund.<\/p>\n\n\n\n<p>The project on the challenges of packaging vegetables started in 2022. &quot;It is hoped that the results of this project will help in the selection of packaging materials and packaging methods,&quot; explains \u00d3lafur<\/p>\n\n\n\n<p>The foundation has been laid for new research on the by-products of horticulture aimed at the production of valuable products, a grant has been received from the Food Fund and it is estimated that the project will start in 2022. when defoliating tomato and cucumber plants, leaves of outdoor vegetables such as cauliflower, broccoli, turnips, carrots, leaves and stems from floriculture. In addition, the basis for improved utilization of second-class products and excess amounts of carrots will be examined. Biomaterials and bioactive substances will be isolated from each biomass and the amount, bioactivity properties and processing properties will be studied with the aim of being used as ingredients in new products,&quot; explains Eva Margr\u00e9t.<\/p>\n\n\n\n<p><em>Special thanks to partners in the project: Gardeners&#039; Sales Association, the gardeners&#039; section of the Farmers&#039; Association, the Agricultural Advisory Center, the Samkaup retail chain and numerous gardeners.<\/em><\/p>\n\n\n\n<p><strong>Below you can find the four reports<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><u>Report 1<\/u><\/strong>: Improved quality, shelf life and less waste in the value chain of Icelandic vegetables, click <a href=\"https:\/\/matis.is\/en\/skyrsla\/baett-gaedi-geymsluthol-og-minni-soun-i-virdiskedju-islensks-graenmetis\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> <\/li><li><strong><u><strong><u>Report 2<\/u><\/strong><\/u><\/strong>: By-products of vegetable production, click <a href=\"https:\/\/matis.is\/en\/skyrsla\/hlidarafurdir-graenmetisframleidslu-by-products-from-the-vegetable-sector\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> <\/li><li><strong><u>Report 3<\/u><\/strong>: Analysis of Atrophy in Vegetable Value Chain, click <a href=\"https:\/\/matis.is\/en\/skyrsla\/greining-a-ryrnun-i-virdiskedju-graenmetis-analysis-of-waste-in-the-vegetable-value-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">here <\/a><\/li><li><strong><u>Report 4<\/u><\/strong>: Shelf life and deterioration in the vegetable value chain, click <a href=\"https:\/\/matis.is\/en\/skyrsla\/geymsluthol-og-ryrnun-i-virdiskedju-graenmetis-shelf-life-and-waste-in-the-value-chain-of-vegetables\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> <\/li><\/ul>\n\n\n\n<p>Single leaf Herbs- Healthy but delicate, can be found <a href=\"https:\/\/matis.is\/wp-content\/uploads\/Kryddjurtir_Neytendur_Artangi_Dreifiblad_1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n\n\n<p>The single leaf packaging of carrots preserves quality and prevents water loss, it can be found <a href=\"https:\/\/matis.is\/wp-content\/uploads\/Gulrofur_Po\u0308kkun_Kynning_Einblo\u0308dungur_Utg2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n\n\n<p><em>Projects on vegetables are carried out in various areas at Mat\u00eds, but fall under the service category Vegetables and grains.<\/em> <em>If you are interested in learning more about research and innovation in that service category, you can access information by clicking here:<\/em> <em><a href=\"https:\/\/matis.is\/en\/thjonustuflokkar\/graenmeti-og-korn\/\">https:\/\/matis.is\/thjonustuflokkar\/graenmeti-og-korn\/<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Verkefni\u00f0 Vir\u00f0iske\u00f0ja Gr\u00e6nmetis h\u00f3fst hj\u00e1 Mat\u00eds \u00e1ri\u00f0 2021 me\u00f0 styrk fr\u00e1 Matv\u00e6lasj\u00f3\u00f0i. Verkefni\u00f0 t\u00f3k fyrir g\u00e6\u00f0i og geymslu\u00feol \u00edslensks gr\u00e6nmetis, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":47368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2591,1973],"tags":[],"class_list":["post-47309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arangurssaga","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/virdiskedja-islensks-graenmetis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vir\u00f0iske\u00f0ja \u00edslensks gr\u00e6nmetis - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Verkefni\u00f0 Vir\u00f0iske\u00f0ja Gr\u00e6nmetis h\u00f3fst hj\u00e1 Mat\u00eds \u00e1ri\u00f0 2021 me\u00f0 styrk fr\u00e1 Matv\u00e6lasj\u00f3\u00f0i. 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