{"id":50908,"date":"2023-10-11T09:27:27","date_gmt":"2023-10-11T09:27:27","guid":{"rendered":"https:\/\/matis.is\/?p=50908"},"modified":"2023-12-04T15:56:34","modified_gmt":"2023-12-04T15:56:34","slug":"nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/","title":{"rendered":"The new proteins are extremely sustainable compared to most traditional foods"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Recently, an article appeared in the online magazine Horizon, the EU Research &amp; Innovation Magazine, which discussed how people&#039;s attitudes towards various neoproteins have changed and developed in recent years. <\/h4>\n\n\n\n<p>The article included an interview with Birgi \u00d6rn Sm\u00e1rason, professional manager at Mat\u00eds, about the NextGenProteins project that he has led for the past four years. In that project, the environmental impact, nutritional properties and consumer attitudes towards three neoproteins were investigated. <\/p>\n\n\n\n<p>It was possible to produce three types of protein powder, from insects, spirulina from microalgae and single-cell protein from yeasts grown on forest residues. All types have good nutritional properties, so the powder can be used in both feed and food, and in addition, their production has a low environmental impact compared to most other food production. <\/p>\n\n\n\n<p>Birgir \u00d6rn said in the interview that he truly believes that by educating consumers, big steps can be taken towards increased sustainability in people&#039;s diets and the world&#039;s food systems. In the project, various consumer surveys were conducted among a large number of people from Finland, Germany, Iceland, Italy, Poland, Sweden and Great Britain. <\/p>\n\n\n\n<p>It turned out that people&#039;s attitudes are mostly very positive towards spirulina and single-cell protein, but a little less towards insect protein. Although a protein powder made from mange has been developed specifically to improve attitudes towards this type of protein, only one in three could imagine tasting insects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The article, entitled New foods can go from yucky to yummy as people&#039;s perceptions evolve, can be read in its entirety by clicking <a href=\"https:\/\/ec.europa.eu\/research-and-innovation\/en\/horizon-magazine\/new-foods-can-go-yucky-yummy-peoples-perceptions-evolve\">here.<\/a><\/h4>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c1 d\u00f6gunum birtist grein \u00ed veft\u00edmaritinu Horizon, the EU Research &amp; Innovation Magazine \u00fear sem fjalla\u00f0 var um \u00fea\u00f0 hvernig [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-covernew.php","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973,2042],"tags":[],"class_list":["post-50908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"\u00c1 d\u00f6gunum birtist grein \u00ed veft\u00edmaritinu Horizon, the EU Research &amp; Innovation Magazine \u00fear sem fjalla\u00f0 var um \u00fea\u00f0 hvernig [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T09:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T15:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/33b92c850c915c93e67f291e3381a49a\"},\"headline\":\"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li\",\"datePublished\":\"2023-10-11T09:27:27+00:00\",\"dateModified\":\"2023-12-04T15:56:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/krybbur-protein-minni-scaled.jpg\",\"articleSection\":[\"Fr\u00e9ttir\",\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/\",\"name\":\"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/krybbur-protein-minni-scaled.jpg\",\"datePublished\":\"2023-10-11T09:27:27+00:00\",\"dateModified\":\"2023-12-04T15:56:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/krybbur-protein-minni-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/krybbur-protein-minni-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/33b92c850c915c93e67f291e3381a49a\",\"name\":\"admin\",\"sameAs\":[\"https:\\\/\\\/matis.mareframe.eu\"],\"url\":\"https:\\\/\\\/matis.is\\\/en\\\/author\\\/thormodurmatis-is\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The new proteins are extremely sustainable compared to most traditional foods - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/","og_locale":"en_GB","og_type":"article","og_title":"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li - Mat\u00eds","og_description":"\u00c1 d\u00f6gunum birtist grein \u00ed veft\u00edmaritinu Horizon, the EU Research &amp; Innovation Magazine \u00fear sem fjalla\u00f0 var um \u00fea\u00f0 hvernig [&hellip;]","og_url":"https:\/\/matis.is\/en\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2023-10-11T09:27:27+00:00","article_modified_time":"2023-12-04T15:56:34+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/"},"author":{"name":"admin","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a"},"headline":"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li","datePublished":"2023-10-11T09:27:27+00:00","dateModified":"2023-12-04T15:56:34+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/"},"wordCount":351,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg","articleSection":["Fr\u00e9ttir","News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/","url":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/","name":"The new proteins are extremely sustainable compared to most traditional foods - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg","datePublished":"2023-10-11T09:27:27+00:00","dateModified":"2023-12-04T15:56:34+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/frettir\/nyproteinin-afar-sjalfbaer-i-samanburdi-vid-flest-hefdbundnari-matvaeli\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"N\u00fdpr\u00f3teinin afar sj\u00e1lfb\u00e6r \u00ed samanbur\u00f0i vi\u00f0 flest hef\u00f0bundnari matv\u00e6li"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]},{"@type":"Person","@id":"https:\/\/matis.is\/#\/schema\/person\/33b92c850c915c93e67f291e3381a49a","name":"admin","sameAs":["https:\/\/matis.mareframe.eu"],"url":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"}]}},"spectra_custom_meta":{"_edit_lock":["1701705506:1"],"_thumbnail_id":["50909"],"_wp_page_template":["template-covernew.php"],"_edit_last":["1"],"wpmm_postgrid_views":["303"],"footnotes":[""],"tengilidur":[""],"_tengilidur":["field_5ef905e0538b2"],"_yoast_wpseo_primary_category":["1973"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"_yoast_wpseo_wordproof_timestamp":[""],"_uag_css_file_name":["uag-css-50908.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:263:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media (max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media (max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\n\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:6:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:12:\"core\/buttons\";i:3;s:11:\"core\/button\";i:4;s:12:\"core\/columns\";i:5;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1777300790\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-300x200.jpg",300,200,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-768x512.jpg",768,512,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-2048x1365.jpg",2048,1365,true],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/krybbur-protein-minni-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/matis.is\/en\/author\/thormodurmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c1 d\u00f6gunum birtist grein \u00ed veft\u00edmaritinu Horizon, the EU Research &amp; Innovation Magazine \u00fear sem fjalla\u00f0 var um \u00fea\u00f0 hvernig [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/50908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=50908"}],"version-history":[{"count":6,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/50908\/revisions"}],"predecessor-version":[{"id":51408,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/50908\/revisions\/51408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/50909"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=50908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=50908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=50908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}