Saltfiskur hefur \u00ed aldara\u00f0ir veri\u00f0 ein mikilv\u00e6gasta \u00fatflutningsvara \u00cdslendinga og \u00e1 s\u00e9r dj\u00fapar r\u00e6tur \u00ed s\u00f6gu og matarmenningu \u00fej\u00f3\u00f0arinnar. \u00der\u00e1tt fyrir \u00fea\u00f0 er \u00feekking og neysla \u00e1 saltfiski innanlands takm\u00f6rku\u00f0, einkum me\u00f0al yngri kynsl\u00f3\u00f0a. Neytendak\u00f6nnun sem Mat\u00eds framkv\u00e6mdi \u00e1ri\u00f0 2019 s\u00fdndi sk\u00fdrt a\u00f0 \u00e1hugi og neysla minnka\u00f0i eftir aldri, og a\u00f0 saltfiskur v\u00e6ri oft talinn of saltur. \u00deessar ni\u00f0urst\u00f6\u00f0ur v\u00f6ktu \u00fe\u00f6rf fyrir \u00edtarlegri k\u00f6nnun \u00e1 upplifun neytenda af saltfiski me\u00f0 mismunandi saltstyrk.<\/p>\n\n\n\n
\u00cd verkefninu Saltfiskkr\u00e6singar, sem er \u00feriggja \u00e1ra norr\u00e6nt samstarf \u00cdslands, Noregs og F\u00e6reyja, var framkv\u00e6md neytendak\u00f6nnun sumari\u00f0 2025. Markmi\u00f0 hennar var a\u00f0 kanna hvernig saltmagn \u00ed \u00fatv\u00f6tnu\u00f0um saltfiski hef\u00f0i \u00e1hrif \u00e1 ge\u00f0jun og upplifun neytenda, og hvort munur v\u00e6ri eftir aldri. \u00de\u00e1tttakendur voru annars vegar 18\u201335 \u00e1ra og hins vegar 55\u201375 \u00e1ra. Alls t\u00f3ku 106 \u00fe\u00e1tt \u00ed k\u00f6nnuninni, og sm\u00f6kk\u00f0u saltfisk sem var mis saltur (~1,1%, ~1,7% og ~2,5%). Metin var heildarge\u00f0jun, saltbrag\u00f0 og hentugar matrei\u00f0slua\u00f0fer\u00f0ir, auk \u00feess sem \u00fe\u00e1tttakendur sv\u00f6ru\u00f0u spurningum um \u00feekkingu, reynslu og neysluvenjur tengdum saltfiski.<\/p>\n\n\n\n
Ni\u00f0urst\u00f6\u00f0urnar gefa mikilv\u00e6gar v\u00edsbendingar um a\u00f0 \u00fatvatna\u00f0ur saltfiskur sem inniheldur um ~2,5% salt s\u00e9 of saltur, s\u00e9rstaklega a\u00f0 mati yngri neytenda, en a\u00f0 ~1,1% saltstyrkur s\u00e9 of l\u00e1gur. Saltmagn hefur afgerandi \u00e1hrif \u00e1 ge\u00f0jun og um 1,7% saltstyrkur vir\u00f0ist vera h\u00e6filegt jafnv\u00e6gi milli brag\u00f0s, \u00e1fer\u00f0ar og v\u00e6ntinga neytenda. Mikil dreifing \u00ed sv\u00f6rum s\u00fdnir a\u00f0 ekki er til eitt \u201er\u00e9tt\u201c saltmagn, heldur \u00fearf a\u00f0 huga a\u00f0 fj\u00f6lbreyttu v\u00f6ru\u00farvali sem h\u00f6f\u00f0ar til \u00f3l\u00edkra h\u00f3pa. \u00deekkingar- og reynslumunur \u00e1 milli kynsl\u00f3\u00f0a kallar \u00e1 aukna fr\u00e6\u00f0slu og kynningu, s\u00e9rstaklega me\u00f0 \u00e1herslu \u00e1 a\u00f0 gera saltfisk a\u00f0gengilegan og \u00e1hugaver\u00f0an fyrir yngra f\u00f3lk.
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Salt-cured fish has long been one of Iceland\u2019s most valuable export products, yet domestic knowledge and consumption remain limited, particularly among younger generations. A consumer survey conducted by Mat\u00eds in 2019 indicated declining interest with age and frequent perceptions of the product as overly salty. To address these issues, a consumer test was carried out in 2025 within the Trendy-Cod project, a three-year Nordic collaboration between Iceland, Norway, and the Faroe Islands.<\/p>\n\n\n\n
The consumer survey aimed to evaluate consumer perceptions of desalted fish with different salt levels and to identify potential generational differences. A total of 106 participants, aged 18\u201335 and 55\u201375, assessed fish samples with ~1.1%, ~1.7%, and ~2.5% residual salt. Participants rated overall liking, saltiness, and preferred cooking methods, and provided information on their knowledge and consumption habits. Findings show that salt level strongly influences liking. Fish with ~2.5% salt was often considered too salty, particularly by younger consumers, whereas ~1.1% was judged too bland. A concentration around 1.7% appears to represent the best compromise between taste, texture, and consumer expectations. The results highlight the need for diversified product ranges and improved education to increase acceptance, especially among younger consumers.<\/p>","protected":false},"excerpt":{"rendered":"
Saltfiskur hefur \u00ed aldara\u00f0ir veri\u00f0 ein mikilv\u00e6gasta \u00fatflutningsvara \u00cdslendinga og \u00e1 s\u00e9r dj\u00fapar r\u00e6tur \u00ed s\u00f6gu og matarmenningu \u00fej\u00f3\u00f0arinnar. \u00der\u00e1tt […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[2504,82,2501,2503,1637,2502,111,2505,112],"class_list":["post-54674","post","type-post","status-publish","format-standard","hentry","category-skyrsla","tag-consumer-survey","tag-desalted-cod","tag-gedjun","tag-liking","tag-neytendakonnun","tag-saltbragd","tag-saltfiskur","tag-salty-taste","tag-vidhorf"],"acf":[],"yoast_head":"\n