{"id":56210,"date":"2026-01-15T10:29:55","date_gmt":"2026-01-15T10:29:55","guid":{"rendered":"https:\/\/matis.is\/new-matis-is\/?p=56210"},"modified":"2026-01-15T10:29:58","modified_gmt":"2026-01-15T10:29:58","slug":"norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela","status":"publish","type":"post","link":"https:\/\/matis.is\/en\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/","title":{"rendered":"Nordic Conference on Sensory Evaluation and Consumers: How Can Sensory Evaluation Strengthen the Competitiveness and Sustainability of Food?"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Every two years, the Nordic Sensory Workshop conference is held in the Nordic countries, focusing on sensory evaluation and consumer research, and Mat\u00eds has been involved in the organisation of these events.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The next conference, which will be the 20th in the series, will be held in Helsinki on 22\u201323 April 2026 and carries the title \"<strong>Senses, Systems and Sustainability<\/strong>\". The conference will cover three interconnected aspects of sensory evaluation and consumer science:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Senses<\/strong>\u2013 how the senses shape the experience of product quality, consumer choice and eating experience, and how appealing products can be designed for different consumer groups;<\/li>\n\n\n\n<li><strong>Systems<\/strong>\u2013 how factors within the food system, such as raw materials, production, processing and consumption, shape the senses;<\/li>\n\n\n\n<li><strong>Sustainability<\/strong>\u2013 how sensory evaluation is applied to support the responsible use of resources, consumer acceptance of new raw materials or ingredients, and drive innovation towards more sustainable food products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Nordic Sensory Workshop places emphasis on active participation, dialogue and networking, and the conference is aimed at both professionals in the food industry and researchers in the field, making it an ideal forum for industry and researchers to meet and strengthen communication in this area.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Further information about the conference can be found here:<\/strong> <a href=\"https:\/\/blogs.helsinki.fi\/nordic-sensory-workshop\/\">https:\/\/blogs.helsinki.fi\/nordic-sensory-workshop\/<\/a> &nbsp;<\/li>\n\n\n\n<li><strong>Further information on content, key dates and registration can be found here<\/strong>: <a href=\"https:\/\/blogs.helsinki.fi\/nordic-sensory-workshop\/workshop-topics\/\">https:\/\/blogs.helsinki.fi\/nordic-sensory-workshop\/workshop-topics\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Icelandic food companies are encouraged to participate, gain knowledge, build connections and engage in active discussions with the research community and leading food companies across the Nordic countries.<br><br>Photo: Kolbr\u00fan Sveinsd\u00f3ttir<\/p>","protected":false},"excerpt":{"rendered":"<p>Anna\u00f0 hvert \u00e1r eru haldnar \u00e1 Nor\u00f0url\u00f6ndum r\u00e1\u00f0stefnur \u201dNordic Sensory Workshop\u201c sem fjalla um skynmat og neytendaranns\u00f3knir og hefur Mat\u00eds [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":56220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1973],"tags":[],"class_list":["post-56210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frettir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matis.is\/en\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds\" \/>\n<meta property=\"og:description\" content=\"Anna\u00f0 hvert \u00e1r eru haldnar \u00e1 Nor\u00f0url\u00f6ndum r\u00e1\u00f0stefnur \u201dNordic Sensory Workshop\u201c sem fjalla um skynmat og neytendaranns\u00f3knir og hefur Mat\u00eds [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matis.is\/en\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/\" \/>\n<meta property=\"og:site_name\" content=\"Mat\u00eds\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matisiceland\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T10:29:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T10:29:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hilduryr@matis.is\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:site\" content=\"@matisiceland\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hilduryr@matis.is\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/\"},\"author\":{\"name\":\"hilduryr@matis.is\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/faae87f165f723ee4cb619d6bc8a9203\"},\"headline\":\"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la?\",\"datePublished\":\"2026-01-15T10:29:55+00:00\",\"dateModified\":\"2026-01-15T10:29:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/mynd2-1-scaled.jpg\",\"articleSection\":[\"Fr\u00e9ttir\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/\",\"name\":\"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/mynd2-1-scaled.jpg\",\"datePublished\":\"2026-01-15T10:29:55+00:00\",\"dateModified\":\"2026-01-15T10:29:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/mynd2-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/mynd2-1-scaled.jpg\",\"width\":2560,\"height\":2550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matis.is\\\/frettir\\\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matis.is\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matis.is\\\/#website\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"name\":\"Mat\u00eds\",\"description\":\"Ver\u00f0m\u00e6task\u00f6pun, matv\u00e6la\u00f6ryggi og l\u00fd\u00f0heilsa\",\"publisher\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/matis.is\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/matis.is\\\/#organization\",\"name\":\"Mat\u00eds ohf.\",\"url\":\"https:\\\/\\\/matis.is\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"contentUrl\":\"https:\\\/\\\/matis.is\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/matis_logo_blatthvitt.png\",\"width\":1507,\"height\":1507,\"caption\":\"Mat\u00eds ohf.\"},\"image\":{\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/matisiceland\",\"https:\\\/\\\/x.com\\\/matisiceland\",\"https:\\\/\\\/www.instagram.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/matisiceland\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY-frt3uTqgVZW-DLjoo5bA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/matis.is\\\/#\\\/schema\\\/person\\\/faae87f165f723ee4cb619d6bc8a9203\",\"name\":\"hilduryr@matis.is\",\"url\":\"https:\\\/\\\/matis.is\\\/en\\\/author\\\/hilduryrmatis-is\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matis.is\/en\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/","og_locale":"en_GB","og_type":"article","og_title":"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds","og_description":"Anna\u00f0 hvert \u00e1r eru haldnar \u00e1 Nor\u00f0url\u00f6ndum r\u00e1\u00f0stefnur \u201dNordic Sensory Workshop\u201c sem fjalla um skynmat og neytendaranns\u00f3knir og hefur Mat\u00eds [&hellip;]","og_url":"https:\/\/matis.is\/en\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/","og_site_name":"Mat\u00eds","article_publisher":"https:\/\/www.facebook.com\/matisiceland","article_published_time":"2026-01-15T10:29:55+00:00","article_modified_time":"2026-01-15T10:29:58+00:00","og_image":[{"width":2560,"height":2550,"url":"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg","type":"image\/jpeg"}],"author":"hilduryr@matis.is","twitter_card":"summary_large_image","twitter_creator":"@matisiceland","twitter_site":"@matisiceland","twitter_misc":{"Written by":"hilduryr@matis.is","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#article","isPartOf":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/"},"author":{"name":"hilduryr@matis.is","@id":"https:\/\/matis.is\/#\/schema\/person\/faae87f165f723ee4cb619d6bc8a9203"},"headline":"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la?","datePublished":"2026-01-15T10:29:55+00:00","dateModified":"2026-01-15T10:29:58+00:00","mainEntityOfPage":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/"},"wordCount":316,"publisher":{"@id":"https:\/\/matis.is\/#organization"},"image":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg","articleSection":["Fr\u00e9ttir"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/","url":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/","name":"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la? - Mat\u00eds","isPartOf":{"@id":"https:\/\/matis.is\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#primaryimage"},"image":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#primaryimage"},"thumbnailUrl":"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg","datePublished":"2026-01-15T10:29:55+00:00","dateModified":"2026-01-15T10:29:58+00:00","breadcrumb":{"@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#primaryimage","url":"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg","width":2560,"height":2550},{"@type":"BreadcrumbList","@id":"https:\/\/matis.is\/frettir\/norraen-radstefna-um-skynmat-og-neytendur-hvernig-getur-skynmat-styrkt-samkeppnishaefni-og-sjalfbaerni-matvaela\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matis.is\/"},{"@type":"ListItem","position":2,"name":"Norr\u00e6n r\u00e1\u00f0stefna um skynmat og neytendur: Hvernig getur skynmat styrkt samkeppnish\u00e6fni og sj\u00e1lfb\u00e6rni matv\u00e6la?"}]},{"@type":"WebSite","@id":"https:\/\/matis.is\/#website","url":"https:\/\/matis.is\/","name":"Mat\u00eds","description":"Value creation, food security and public health","publisher":{"@id":"https:\/\/matis.is\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matis.is\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/matis.is\/#organization","name":"Mat\u00eds ohf.","url":"https:\/\/matis.is\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/","url":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","contentUrl":"https:\/\/matis.is\/wp-content\/uploads\/2021\/02\/matis_logo_blatthvitt.png","width":1507,"height":1507,"caption":"Mat\u00eds ohf."},"image":{"@id":"https:\/\/matis.is\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/matisiceland","https:\/\/x.com\/matisiceland","https:\/\/www.instagram.com\/matisiceland\/","https:\/\/www.linkedin.com\/matisiceland\/","https:\/\/www.youtube.com\/channel\/UCY-frt3uTqgVZW-DLjoo5bA"]},{"@type":"Person","@id":"https:\/\/matis.is\/#\/schema\/person\/faae87f165f723ee4cb619d6bc8a9203","name":"hilduryr@matis.is","url":"https:\/\/matis.is\/en\/author\/hilduryrmatis-is\/"}]}},"spectra_custom_meta":{"_edit_lock":["1768473395:7"],"_edit_last":["7"],"tengilidur":["28212"],"_tengilidur":["field_5ef905e0538b2"],"cmplz_hide_cookiebanner":[""],"_yoast_wpseo_primary_category":["1973"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["2"],"_uag_custom_page_level_css":[""],"site-sidebar-layout":["default"],"site-content-layout":[""],"ast-site-content-layout":["default"],"site-content-style":["default"],"site-sidebar-style":["default"],"ast-global-header-display":[""],"ast-banner-title-visibility":[""],"ast-main-header-display":[""],"ast-hfb-above-header-display":[""],"ast-hfb-below-header-display":[""],"ast-hfb-mobile-header-display":[""],"site-post-title":[""],"ast-breadcrumbs-content":[""],"ast-featured-img":[""],"footer-sml-layout":[""],"theme-transparent-header-meta":[""],"adv-header-id-meta":[""],"stick-header-meta":[""],"header-above-stick-meta":[""],"header-main-stick-meta":[""],"header-below-stick-meta":[""],"astra-migrate-meta-layouts":["default"],"ast-page-background-enabled":["default"],"ast-page-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-5)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:0:\"\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"ast-content-background-meta":["a:3:{s:7:\"desktop\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"tablet\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}s:6:\"mobile\";a:12:{s:16:\"background-color\";s:25:\"var(--ast-global-color-4)\";s:16:\"background-image\";s:0:\"\";s:17:\"background-repeat\";s:6:\"repeat\";s:19:\"background-position\";s:13:\"center center\";s:15:\"background-size\";s:4:\"auto\";s:21:\"background-attachment\";s:6:\"scroll\";s:15:\"background-type\";s:0:\"\";s:16:\"background-media\";s:0:\"\";s:12:\"overlay-type\";s:0:\"\";s:13:\"overlay-color\";s:0:\"\";s:15:\"overlay-opacity\";s:0:\"\";s:16:\"overlay-gradient\";s:0:\"\";}}"],"footnotes":[""],"_thumbnail_id":["56220"],"_uag_css_file_name":["uag-css-56210.css"],"_uag_page_assets":["a:9:{s:3:\"css\";s:260:\".uag-blocks-common-selector{z-index:var(--z-index-desktop) !important}@media(max-width: 976px){.uag-blocks-common-selector{z-index:var(--z-index-tablet) !important}}@media(max-width: 767px){.uag-blocks-common-selector{z-index:var(--z-index-mobile) !important}}\";s:2:\"js\";s:0:\"\";s:18:\"current_block_list\";a:8:{i:0;s:12:\"core\/heading\";i:1;s:14:\"core\/paragraph\";i:2;s:9:\"core\/list\";i:3;s:14:\"core\/list-item\";i:4;s:12:\"core\/buttons\";i:5;s:11:\"core\/button\";i:6;s:12:\"core\/columns\";i:7;s:11:\"core\/column\";}s:8:\"uag_flag\";b:0;s:11:\"uag_version\";s:10:\"1780666836\";s:6:\"gfonts\";a:0:{}s:10:\"gfonts_url\";s:0:\"\";s:12:\"gfonts_files\";a:0:{}s:14:\"uag_faq_layout\";b:0;}"]},"uagb_featured_image_src":{"full":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-scaled.jpg",2560,2550,false],"thumbnail":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-150x150.jpg",150,150,true],"medium":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-300x300.jpg",300,300,true],"medium_large":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-768x765.jpg",768,765,true],"large":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-1024x1020.jpg",1024,1020,true],"1536x1536":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-1536x1530.jpg",1536,1530,true],"2048x2048":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-2048x2040.jpg",2048,2040,true],"trp-custom-language-flag":["https:\/\/matis.is\/wp-content\/uploads\/mynd2-1-12x12.jpg",12,12,true]},"uagb_author_info":{"display_name":"hilduryr@matis.is","author_link":"https:\/\/matis.is\/en\/author\/hilduryrmatis-is\/"},"uagb_comment_info":0,"uagb_excerpt":"Anna\u00f0 hvert \u00e1r eru haldnar \u00e1 Nor\u00f0url\u00f6ndum r\u00e1\u00f0stefnur \u201dNordic Sensory Workshop\u201c sem fjalla um skynmat og neytendaranns\u00f3knir og hefur Mat\u00eds [&hellip;]","_links":{"self":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/56210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/comments?post=56210"}],"version-history":[{"count":4,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/56210\/revisions"}],"predecessor-version":[{"id":56219,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/posts\/56210\/revisions\/56219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media\/56220"}],"wp:attachment":[{"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/media?parent=56210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/categories?post=56210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matis.is\/en\/wp-json\/wp\/v2\/tags?post=56210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}