Samantekt:
Christian Patermann has influenced the development of the bioeconomy in Iceland in multiple ways. His leadership has been an inspiration to researchers and policymakers alike and is now finding it’s way into the seafood industry, a cornerstone of the Icelandic economy. This article describes past development and gives a bid on how the bioeconomy can be further developed, keeping holistic design, system-thinking and the fast-developing experience economy in mind.