Fish protein isolate (FPI) made from haddock (Melanogrammus aeglefinus) cut-offs by the pH-shift process was added to haddock mince to make two groups of fried fish balls. The proportions (%) of mince to isolate were 100:0 (control group), 75:25 and 50:50. All groups were air packed and kept frozen at −18C. The sample groups were evaluated by sensory evaluation 1 day after processing and after 2, 4 and 8 weeks of storage at −18C. The results indicated that added FPI to mince and frozen storage affected the odor, flavor, texture and appearance of fish balls significantly, possibly because of chemical and biochemical changes of all groups. This study also revealed that most negative features are attributed to the groups containing 50% mince and 50% isolate. The results can be considered for product development of FPI.