At Matís, various studies are conducted, most of which revolve around food in some way. The purpose of the consumer list is to facilitate Matís ohf. to contact people who are interested in participating in research conducted by the company.
Consumer participation may, for example, include:
- Focus group work where food-related issues or products that are in development are discussed.
- Surveys where participants evaluate products at home.
- Opinion polls on food-related issues online.
- Surveys or evaluations of products in Matís' premises at Vínlandsleið 12.
A participant in a mailing list can at any time request that information about the person in question be removed from the list.
The following factors apply to all Matís research:
- Participants enjoy the utmost confidentiality.
- The names of the participants do not appear anywhere in the publication of the result.
- Participants are always free to participate in the study in question.
- All data will be processed in accordance with the Privacy Act.