The food experience is an integral part of the lives of tourists wherever they go, whether it is the main purpose of the trip or not.
In the Nordic countries, there is a great awakening to the value of local food production and cuisine for both locals and foreign visitors. At the same time, increased emphasis is placed on sustainability in food production and tourism, so that a balance between growth and protection is maintained. In this context, questions arise as to how driving forces such as climate change and consumer behavior shape decisions that promote greater sustainability and innovation in the food production and tourism of the future. A Nordic working group chaired by Iceland in the Nordic Council of Ministers will try to answer these questions.
Icelandic Food Resources under the auspices of the Ministry of Industry and Innovation leads the project in collaboration with the Icelandic Travel Cluster and Matís and enjoys the assistance of Icelandic experts. Nordic participants in the project come from Norway, Denmark, Greenland, the Faroe Islands, Finland, Åland and Sweden.
Now Kairos future company specializing in futures analysis is collecting data for us that will be useful in workshops that will be held both abroad and in Iceland next year.