News

Conference on Consumer Change and Food Production

on Tuesday 5 November at 13.00-16.00 at Hotel Saga.

Matvælalandið Ísland and Landbúnaðarklasinn are holding a conference at Hótel Saga on consumption changes and their impact on food production on Tuesday 5 November. Lecturers come from various backgrounds, but will all discuss how changes in public consumption behavior and technological change will affect the food sector in the near future.

Schedule at 13.00:

  • What do surveys say about Icelanders' consumption behavior?
    Friðrik Björnsson, Sales Manager at Gallup
  • Sustainability of the food system and Iceland's opportunities
    Sigurður H. Markússon, Landsvirkjun / University of Cambridge
  • Challenges and Opportunities in the AgriFood Sector
    Marit Sommerfelt Valseth, consultant at Innovasjon Norge
  • What's around the corner?
    Ragnheiður I. Þórarinsdóttir, Rector of the Agricultural University of Iceland

Pause

  • What do customers want tomorrow?
    Gréta María Grétarsdóttir, Managing Director of the ISK
  • Food awareness and knowledge: the enlightened consumer or influencers?
    Anna Sigríður Ólafsdóttir, Professor of Nutrition at the University of Iceland
  • The food step - carbon calculations for meals
    Helga Jóhanna Bjarnadóttir, division manager at Efla engineering
  • Land use and a changed future
    Árni Bragason, CEO of Landgræðslan
  • Can I offer you cockroach milk?
    Elín M. Stefánsdóttir, Chairman of the Board of Mjólkursamsälan

Moderator: Finnbogi Magnússon, chairman of the Agricultural Cluster

Venue: Katla, Hotel Saga, Tuesday 5 November. at 13.00-16.00

Landbúnaðarklasinn is a co-operation network of those who work in agriculture and related industries.

Matvælalandið Ísland is a co-operation platform for parties working in the food sector. These include the Confederation of Icelandic Industries, the Farmers' Association of Iceland, the Confederation of Icelandic Fisheries, Íslandsstofa, Matís, the Icelandic Tourism Association, the University of Iceland and Matarauður Íslands.

Admission to the conference is free and registration is required here.

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