Contact
Guðjón Þorkelsson
Strategic Scientist
gudjon.thorkelsson@matis.is
Matís and Department of Design and Architecture, Iceland Academy of the Arts (LHÍ) wrote in the last week under a declaration of intent that expresses interest in increased cooperation, with increased value creation, product development and promotion of the products of the Icelandic bioeconomy as a goal.
Matís and the design and architecture department of LHÍ believe that research and collaboration can lay the foundation for a change in thinking regarding innovation and technological revolution in food production, design and product development in Iceland, increased production of healthy and nutritious foods that appeal to consumers while promoting sustainable production. development in the bioeconomy and contribute to the unleashing of new forces when it comes to the development of the Icelandic food industry.
In an era of challenges in the areas of food security, nutritional security and public health and major changes in demographics around the world, it is important to look in a new way at utilizing Iceland's genetic resources and cultural heritage related to the bioeconomy, potential for agriculture in and near urban areas and utilization of international technology. value creation and improved public health. User-centered design, products and services, guided by sustainable development, are fundamental in this context.
Matís is a powerful knowledge company that performs diverse research, service and innovation in the food and biotechnology industry, with increased value creation, improved food security and improved public health as a goal. In recent years, Matís has achieved very good results in joining the International Research and Innovation Fund, in collaboration with Icelandic and foreign companies and institutions.
The Faculty of Design and Architecture at the University of the Arts offers a BA program in product design and an international MA program in design. The department emphasizes the utilization of local raw materials for development and innovation. In recent years, the department has worked on research projects in the field of food design and product development with sustainability, value creation and the competitiveness of Icelandic agriculture, fisheries, industry and society in mind.