Content that Reykjavík Office prepared for Matís received two nominations for the annual FÍT award, given by the Association of Icelandic Illustrators, which will be presented next Wednesday, 9 March. The FÍT award is given every year for the works that excel in the field of graphic design and illustration.
The second nomination was for a video that discusses the positive changes that have taken place in recent decades in the fisheries sector. The fisheries sector has made great strides during this time in increasing the value of catches, partly due to the industry's increased emphasis on research and development, and Matís and its predecessors, such as the Fisheries Research Institute (IFL), have been an important partner in many Icelandic fisheries companies.
The second nomination came because of a picture, a cartoon, that was made to shed light on the bioeconomy and how the bioeconomy plays a major role in people's lives every single day. The film was originally intended only for the fishing industry and was related to a large project managed by Matís within the European Research Program (MareFrame) but that picture was so well made that it was decided to implement it for agriculture as well, as the bioeconomy is everywhere.
click on Bioeconomy to view the image, but it is also a thumbnail of this article.
About the FÍT award
This year, the innovation of publishing nominations for the awards is launched, and the jury appoints a broad group of professionals in the field of graphic design. Nominated in 17 categories, they cover the main subcategories of graphic design, such as screen graphics, web design, printmaking, advertising design and illustration.
The nominations can be seen in their entirety at Morgunblaðið's website.