Matís encourages all interested parties to register their ideas that can contribute to increased integrity in food value chains. Matís as a formal participant in the project MatarHeilindi will not compete for the funds offered here for limited research in the field MatarHeilinda after all, that was never the intention. In accordance with the plans of the participants in the project, the collaboration is being opened up to outside parties in this way.
As an active participant in the project MatarHeilindi (e.FoodIntegrity) draws Matís' attention to the unique opportunities that are now offered to outsiders. Since the beginning of the project (at the beginning of 2014), the aim has been to allow outside parties to the project. Now it's time. Interested parties may express an interest in joining the project and use the funds available to the project to carry out research that serves the same purpose as the overall project.
Interested parties need to submit their ideas accordingly a description of the project's website until 14 August at 15:00 Icelandic time. None of the 38 parties formally involved in the project MatarHeilindi can list their ideas. This is an open approach to ideas (projects) related to Standardization and Coordination, new solutions to ensure food integrity, feasibility study on how to share information along food value chains and rapid effective methods for fraud analysis. Funding for research in the above areas is estimated at € 3 million. Support for research-related costs in projects related to feasibility studies can amount to up to € 250,000, for projects dealing with standardization and harmonization on the one hand and new solutions on the other hand, support can possibly amount to up to half a million € and for projects related to rapid solutions support can potentially amount to up to € 750,000.
The project is led by Fera, the British Food and Drug Administration. MatarHeilindi deal with food that is whole / intact or in perfect condition, ie that buyers can safely deliver the product they think they are buying. Consumers or other stakeholders in the European food value chain need to be assured of safety, reliability and quality. Integrity in the food industry is a key factor in increasing the value of the continent's bioeconomy. The integrity of European foods is constantly threatened by fraudulent labels or imitations sold to reap the benefits of its added value. The project is intended to be a focal point in international coordination in the utilization of research and development in ensuring the integrity of European food with the participation of the core group of the project. Fera oversees this aspect of the project.
Matís fulfills its role, to increase the value of food, promote food security and improve public health through development and research, by encouraging interested parties to explore the benefits of registering their ideas in a timely manner and thereby take advantage of this opportunity.
Research Group Leader Value chain and sustainability Jónas Rúnar Viðarsson is responsible for Matís' participation in the project MatarHeilindi.