Few scientists conceal the importance of long-term research for society as a whole, whether for value creation or public health benefits, for example.
Matís looks to the long term in its research and there are already examples of shoots from Matís that have been established where the foundation was and are long-term research on marine algae. This requires a great deal of time and resourcefulness to be successful, and it is absolutely necessary to secure sufficient funds to cover the costs incurred.
Next Tuesday, June 4, Matís invites to a breakfast meeting at 08:30 at Hilton Reykjavik Nordica Hotel where dr. Gregory L. Yep, Director of Research and Development at PepsiCo. hold a lecture together with dr. Herði G. Kristinsson, Matís' research director.
Agenda
- 08:30 Sigurður Ingi Jóhannsson, Minister of Fisheries and Agriculture
- 08:40 Dr. Hörður G. Kristinsson, Matís' research director
Investment in knowledge based value creation / Investment for future growth - 09:00 Dr. Gregory L. Yep, Director of Research and Development, PepsiCo.
Food and Beverage Innovation / Innovation in the food industry - 09:40 Discussion
Board of Directors: Svana Helen Björnsdóttir, Chairman of the Board of the Confederation of Icelandic Industries
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PepsiCo. does not need to be introduced to anyone, as the company is best known for the Pepsi products themselves, which are sold in Iceland under the Ölgerðin brand. Few people know PepsiCo. manufactures, markets and sells many more products worldwide. Within the PepsiCo band. are product lines such as Tropicana, Quaker Oats, Frito-Lay and Gatorade. The company is the largest of its kind in the United States and the second largest in the world, after Nestlé, which is also in collaboration with Matís.
Every year, PepsiCo products are sold worldwide. to the value of 108 billion dollars, over 13 thousand billion Icelandic kronas, so it was clear that the company is huge and powerful.
Three parties are coming to Iceland from PepsiCo. but the most important should be mentioned dr. Gregory L. Yep, Assistant Director of Research and Development at the company. There is a lot to learn from a company like PepsiCo. and it will be interesting to hear the vision of Dr. Yep is researching and developing global food production, especially now that the debate on food security is raging.
The breakfast meeting will take place as previously stated at Hilton Reykjavik Nordica Hotel, Suðurlandsbraut 2, on Tuesday 4 June at 08: 30-10: 00.
The meeting is open to everyone and admission is free. It is recommended that people arrive on time and have a light breakfast before the meeting.
It is desirable that people register their participation pepsico@matis.is
More information here: www.matis.is/pepsico