Four years ago, an innovation project was launched at the Iceland Academy of the Arts entitled The Designers 'and Farmers' Meeting, and Matís is an important link in this project.
The project brought together one of the country's oldest professions, farmers, and the youngest, product designers. The result is now on display for the first time in its entirety in Sparkdesign Space by Klapparstígur. Þórunn Kristjánsdóttir, a journalist at Fréttatími, recalls this adventure, but this coverage was published in Fréttatími on March 30, 2012.
The coverage can be found here.